---
title: "Tasse — €416K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/tasse"
last_updated: "2026-08-10T06:07:05.580Z"
locale: en
meta:
description: "Niche score 56/100 · €416K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €416K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tasse — €416K/yr Amazon DE Niche (2026) - Flapen"
---
# **tasse**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 56Growth 9Conversion 8Competition 89Returns 78Price range 78Avg price 80Brand share 96Review moat 70Quality gap 33
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****€17.03**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€6.04–€47.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****712.39**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€416K**
€416K/yr · 3.8M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-31.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, tasse is a €416K/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tasse market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **€511K–€681K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#373**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**104**
**Top-5 brand share**
**35%**
Top 20: 72%
**Top-5 click share**
**26%**
Top 20: 54%
**Open market**
**61%**
- Amazon Basics10% - Ava Nord8% - Cosumy8% - KIVY4% - Moritz & Moritz4% - GRUSS & CO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.
200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/tasse/trend)
## **Top tasse search terms**
- **tasse**849K/yr-29.5%0.4% conv. - **tassen**622K/yr-31.9%0.5% conv. - **kaffeetassen**457K/yr-25.9%0.5% conv. - **kaffeetasse**308K/yr-23.3%0.3% conv. - **tasse mit spruch**200K/yr-20.1%0.4% conv. - **teetasse**296K/yr-52.8%0.3% conv. - **cup**94K/yr-1.2%0.1% conv. - **kaffeetasse groß**111K/yr-35.7%0.4% conv. - **lustige tassen**107K/yr-20.3%0.3% conv. - **tasse lustig**94K/yr-20.8%0.4% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/tasse/search-terms)
## **Top tasse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€12K6%€25K9%€37K12%€50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Kaffeetassen-Set 12-teiliges Porzellan 355 ml Weiß**Amazon Basics**€19.56**4.6★1,395 rev](https://www.amazon.de/dp/B08G8Z27FP) [2**Cosumy Kaffeetassen 6er Set in Schwarz Matt 350ml - Einzigartiges Streifenmuster - Keramik - Mikrowellenfest - Spülmaschinenfest & Komfortabler Griff - Schwarze Tassen - Modern**Cosumy**€23.88**4.6★847 rev](https://www.amazon.de/dp/B0CCW4XBPT) [3**KIVY Tassen Set 6er x 400ml - Große Kaffeetassen Set 6er - Kaffeetasse groß - Teetassen Set - Kaffee Tassen Sets - Kaffeebecher Keramik Becher Bunt - Bechersets - Kaffeepott Modern - Kaffeehäferl**KIVY**€36.29**4.6★2,046 rev](https://www.amazon.de/dp/B083KFRWT8) [4**Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Salbeigrau**Ava Nord**€24.92**4.7★410 rev](https://www.amazon.de/dp/B0DPGF2NX7) [5**Grafik-Werkstatt Kaffeetasse mit Spruch 300 ml Porzellan Tasse Kleine Auszeit Vielseitig**Grafik-Werkstatt**€8.32**4.8★393 rev](https://www.amazon.de/dp/B0C8B5SV5Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Keramik-Kaffeetassen 4er-Set 240 ml Steingut-Tassen im Skandinavischen Design Kaffeetasse Für Kaffee & Espresso Mikrowellen- & Spülmaschinengeeignet Salbeigrau**Ava Nord**€23.88**410 rev5mo ago](https://www.amazon.de/dp/B0GHZFYL49) [**com-four 6x Kaffeetassen aus Keramik - 350 ml Kaffeepott für Kalt- und Heißgetränke - Kaffee-Becher in modernem Design - farbige Henkeltasse - Trinkbecher**com-four**€19.34**390 rev7mo ago](https://www.amazon.de/dp/B0G7Y7B479) [**Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Rosensand**Ava Nord**€25.22**410 rev7mo ago](https://www.amazon.de/dp/B0G3XTTQDT) [**Ava Nord Große Keramik-Kaffeetassen 4er-Set 470 ml Steingut-Tassen im skandinavischen Design Kaffeetasse groß Teetassen & Mugs Für Kaffee & Tee Mikrowellen- & Spülmaschinengeeignet**Ava Nord**€28.08**410 rev9mo ago](https://www.amazon.de/dp/B0FNY3RL6B) [**Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Salbeigrau**Ava Nord**€24.92**410 rev1y ago](https://www.amazon.de/dp/B0DPGF2NX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keramik-Kaffeetassen 4er-Set 240 ml Steingut-Tassen im Skandinavischen Design Kaffeetasse Für Kaffee & Espresso Mikrowellen- & Spülmaschinengeeignet Salbeigrau**Ava Nord**€23.88**4.7★**▲ 458%**](https://www.amazon.de/dp/B0GHZFYL49) [**com-four 6x Kaffeetassen aus Keramik - 350 ml Kaffeepott für Kalt- und Heißgetränke - Kaffee-Becher in modernem Design - farbige Henkeltasse - Trinkbecher**com-four**€19.34**4.4★**▲ 418%**](https://www.amazon.de/dp/B0G7Y7B479) [**Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Rosensand**Ava Nord**€25.22**4.7★**▲ 306%**](https://www.amazon.de/dp/B0G3XTTQDT) [**Ava Nord Keramik-Kaffeebecher 4er-Set 340 ml | Steingut-Tassen im Skandinavischen Design mit Henkel | Für Kaffee Cappuccino & Tee | Mikrowellen & Spülmaschinenfest | Salbeigrau**Ava Nord**€24.92**4.7★**▲ 203%**](https://www.amazon.de/dp/B0DPGF2NX7) [**Papierdrachen Hochwertige Tasse aus Keramik mit passendem Kork Untersetzer - Tischdeko - Kaffeetisch - Kaffeetasse - Enjoy the little things - für Kaffee Tee und mehr**Papierdrachen**€10.97**4.6★**▲ 122%**](https://www.amazon.de/dp/B09JNSK1Q2)
**~~View all trending →~~**
## **What buyers say about tasse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Super Ware”*
**Gesamtgröße**9%
*“Passt”*
**Geschenk Zweck**9%
*“Ideal auch zum verschenken”*
**Farbe**8%
*“in schönen Blau tönen.”*
**Design insgesamt**6%
*“Super schönes Design”*
**beworben Vs Tatsächliches Produkt**6%
*“Sie sind so wie auf dem Foto”*
**Preis-Leistungs-Verhältnis**6%
*“Preis super,”*
**Benutzerfreundlichkeit**3%
*“Einfache Handhabung”*
**Stärke**3%
*“Robust”*
**Temperaturerhaltung**2%
*“Getränk bleibt länger warm”*
### **What buyers complain about **
**Qualität insgesamt**23%
*“qualititiv ein flop”*
**Gesamtgröße**11%
*“Die 500ml passen definitiv nicht in die Tasse”*
**Farbe**7%
*“pinker”*
**beworben Vs Tatsächliches Produkt**6%
*“Sieht nicht so aus wie auf dem Foto”*
**Auslaufsicher**6%
*“Undicht”*
**Druckqualität**3%
*“Druckqualität auf der Tasse nur befriedigend bis ausreichend”*
**Haltbarkeit**3%
*“Erster Defekt nach kurzer Zeit”*
**Gewicht schwer**3%
*“die Tassen sind relativ schwer”*
**Dicke**2%
*“ein bisschen zu dick”*
**Materialqualität**2%
*“Nur Keramik,zu dickwandig, schlechte Qualität mit Beschädigungen”*
### **Top return reasons **
**Gesamtgröße**39%
**Farbe**11%
**Defekt Material/Teile**10%
**Qualität insgesamt**8%
**Gewicht schwer**6%
**beworben Vs Tatsächliches Produkt**5%
**Auslaufsicher**2%
**Materialqualität**2%
**Dicke**1%
**Lackqualität**1%
## **Common questions**
- **Is tasse profitable to sell on Amazon Germany?**
- The niche generates €416K/yr across 87 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the tasse niche?**
- 59 brands and 104 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in tasse?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Farbe. The return rate is 1.8%.
- **When does demand for tasse peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the tasse niche?**
- Listings span €6.04–€47.21; the average listing price is €17.03 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.
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