---
title: "Stray Kids Do It — €45K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/stray-kids-do-it"
last_updated: "2026-08-10T11:34:53.277Z"
locale: en
meta:
description: "Niche score 34/100 · €45K/yr market · 96K searches/yr · €30.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · €45K/yr market · 96K searches/yr · €30.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Stray Kids Do It — €45K/yr Amazon DE Niche (2026) - Flapen"
---
# **stray kids do it**
**Skip it**
Soft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 0Conversion 19Competition 31Returns 100Price range 85Avg price 95Brand share 5Review moat 99Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****19.87**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****€30.81**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.81–€104.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€45K**
€45K/yr · 96K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-65.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, stray kids do it is a €45K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **stray kids do it market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **€46K–€62K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#606**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **40%**
- **Out of stock**
- **28.5%**
- **Avg brand age**
- **13 months**
- **Avg seller age**
- **251 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **
**Sellers**
**11**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Generic63% - KASENFASHION23% - KPOP HEAVEN7% - NHPY3% - DEFGNOP2% - Generisch2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -65.1% search growth over the last 90 days.
7K5KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/stray-kids-do-it/trend)
## **Top stray kids do it search terms**
- **stray kids album do it**14K/yr-42.8%0.4% conv. - **stray kids do it**41K/yr-71.3%0.4% conv. - **do it**14K/yr-54.9%0.3% conv. - **do it straykids**18K/yr-90.9%0.7% conv. - **do it skz**9K/yr-57.9%0.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/stray-kids-do-it/search-terms)
## **Top stray kids do it products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€5K20%€9K30%€14K40%€18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Stray-Kids Skz It Tape Do It [IT ver.] Album+Pre-Order Gift](https://m.media-amazon.com/images/I/3151A23mATL.jpg)**Stray-Kids Skz It Tape Do It \[IT ver.\] Album+Pre-Order Gift**Generic**€22.51**4.8★102 rev](https://www.amazon.de/dp/B0FX2SY5X5) [2**KASENFASHION Stray DO IT Gedruckt T-Shirt Vintage Washed Print BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N Motive Unisex Harajuku Streetwear SKZ Fanartikel Streetwear**KASENFASHION**€15.01**4.7★4 rev](https://www.amazon.de/dp/B0GT4SRR9Z) [3**KASENFASHION Stray DO IT Hoodie Y2K E-Girl Hoodie Kapuzenjacke Stray SKZ Freizeit Streetwear Zip-Up mit BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N**KASENFASHION**€19.46**5.0★1 rev](https://www.amazon.de/dp/B0GR5JDBP3) [4![Stray-Kids Skz It Tape Do It [DO ver.] Limited Album+Pre-Order Gift](https://m.media-amazon.com/images/I/31Ff23dpKFL.jpg)**Stray-Kids Skz It Tape Do It \[DO ver.\] Limited Album+Pre-Order Gift**Generic**€27.55**4.8★35 rev](https://www.amazon.de/dp/B0FX2KT688) [5![STRAYKIDS - SKZ IT TAPE DO IT ALBUM [PLATFORM PLVE VERSION]](https://m.media-amazon.com/images/I/41wT24V1zYL.jpg)**STRAYKIDS - SKZ IT TAPE DO IT ALBUM \[PLATFORM PLVE VERSION\]**Generic**€20.19**4.1★8 rev](https://www.amazon.de/dp/B0G3LHLSBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KASENFASHION Stray DO IT Gedruckt T-Shirt Vintage Washed Print BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N Motive Unisex Harajuku Streetwear SKZ Fanartikel Streetwear**KASENFASHION**€15.01**4 rev3mo ago](https://www.amazon.de/dp/B0GT4SRR9Z) [**KASENFASHION Stray DO IT Hoodie Y2K E-Girl Hoodie Kapuzenjacke Stray SKZ Freizeit Streetwear Zip-Up mit BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N**KASENFASHION**€19.46**1 rev4mo ago](https://www.amazon.de/dp/B0GR5JDBP3) [![Stray-Kids Skz It Tape Do It [Evil Skzoo Speaker ver.] / EXPRESS SHIP (Random ver.)](https://m.media-amazon.com/images/I/31By-uMB+rL.jpg)**Stray-Kids Skz It Tape Do It \[Evil Skzoo Speaker ver.\] / EXPRESS SHIP (Random ver.)**Generic**€104.62**6 rev5mo ago](https://www.amazon.de/dp/B0GMTWRTVH) [![Stray Kids SKZ IT TAPE [DO IT] (IT ver.) Album + P.O.B + Geschenk (Logo Aufkleber)](https://m.media-amazon.com/images/I/51zqQ9I+svL.jpg)**Stray Kids SKZ IT TAPE \[DO IT\] (IT ver.) Album + P.O.B + Geschenk (Logo Aufkleber)**Generisch**€29.28**0 rev7mo ago](https://www.amazon.de/dp/B0G3XNN6S8) [![STRAY KIDS [SKZ IT TAPE DO IT (DO VER.) Limitiertes Album] + Geschenk vorbestellt & 3 extra Fotokarten Set](https://m.media-amazon.com/images/I/21DiS2VeB6L.jpg)**STRAY KIDS \[SKZ IT TAPE DO IT (DO VER.) Limitiertes Album\] + Geschenk vorbestellt & 3 extra Fotokarten Set**KPOP HEAVEN**€33.98**68 rev7mo ago](https://www.amazon.de/dp/B0G4GTPGKD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KASENFASHION Stray DO IT Gedruckt T-Shirt Vintage Washed Print BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N Motive Unisex Harajuku Streetwear SKZ Fanartikel Streetwear**KASENFASHION**€15.01**4.7★**▲ 1000%**](https://www.amazon.de/dp/B0GT4SRR9Z) [**KASENFASHION Stray DO IT Hoodie Y2K E-Girl Hoodie Kapuzenjacke Stray SKZ Freizeit Streetwear Zip-Up mit BangChan Lee Know Changbin Hyunjin Han Felix Seungmin I.N**KASENFASHION**€19.46**5.0★**▲ 1000%**](https://www.amazon.de/dp/B0GR5JDBP3) [![Stray-Kids Skz It Tape Do It [Evil Skzoo Speaker ver.] / EXPRESS SHIP (Random ver.)](https://m.media-amazon.com/images/I/31By-uMB+rL.jpg)**Stray-Kids Skz It Tape Do It \[Evil Skzoo Speaker ver.\] / EXPRESS SHIP (Random ver.)**Generic**€104.62**4.5★**▲ 733%**](https://www.amazon.de/dp/B0GMTWRTVH) [![STRAYKIDS - SKZ IT TAPE DO IT ALBUM [PLATFORM PLVE VERSION]](https://m.media-amazon.com/images/I/41wT24V1zYL.jpg)**STRAYKIDS - SKZ IT TAPE DO IT ALBUM \[PLATFORM PLVE VERSION\]**Generic**€20.19**4.1★**▲ 383%**](https://www.amazon.de/dp/B0G3LHLSBT) [**DEFGNOP Kpop Stray Photocards 60 Stück Stray Lomo Karten 32 Stück SK Aufkleber STAY Merch SKZ Neue Album Karten für Fans (DO IT-A)**DEFGNOP**€7.81**4.7★**▲ 314%**](https://www.amazon.de/dp/B0G4CLJ3F2)
**~~View all trending →~~**
## **What buyers say about stray kids do it**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**67%
*“top Ware, top Qualität, top Preis”*
**Preis-Leistungs-Verhältnis**17%
*“Sehr gut lohnt sich”*
**Gesamtgröße**11%
*“Passt”*
**Sammlungsobjekte**6%
*“Tolles Album mit vielen Extras (Lomokarten und Poster)”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**100%
*“Preis Leistung passt nicht”*
### **Top return reasons **
**Preis-Leistungs-Verhältnis**100%
## **Common questions**
- **Is stray kids do it profitable to sell on Amazon Germany?**
- The niche generates €45K/yr across 15 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -65.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the stray kids do it niche?**
- 6 brands and 11 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in stray kids do it?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- **What does it cost to enter the stray kids do it niche?**
- Listings span €7.81–€104.62; the average listing price is €30.81 (sweet spot $15–$100). The average incumbent carries 20 reviews — the moat a new listing must climb.
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