---
title: "Steakmesser — €321K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/steakmesser"
last_updated: "2026-08-10T13:35:09.953Z"
locale: en
meta:
description: "Niche score 61/100 · €321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · €321K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Steakmesser — €321K/yr Amazon DE Niche (2026) - Flapen"
---
# **steakmesser**
**Worth a look**
Shows a sweet-spot price point ($24.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 43Conversion 44Competition 69Returns 92Price range 84Avg price 95Brand share 79Review moat 42Quality gap 37
**Avg price**
**Incredible****€24.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€5.83–€73.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€321K**
€321K/yr · 370K searches
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+14.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,283.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, steakmesser is a €321K/yr Amazon Germany market (370K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **steakmesser market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€312K–€374K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**154**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**44%**
Top 20: 88%
**Open market**
**37%**
- WMF21% - SYOKAMI10% - isheTao8% - targzier8% - RÖSLE8% - Amazon Basics8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/steakmesser/trend)
## **Top steakmesser search terms**
- **steakmesser**239K/yr+12.9%2.3% conv. - **steakmesser set 6 teilig**66K/yr+15.0%3.5% conv. - **steakmesser set**20K/yr+9.6%1.6% conv. - **steakmesser set 12 teilig**14K/yr+88.3%1.8% conv. - **steak knives**7K/yr-0.5%2.4% conv. - **steak messer**7K/yr+5.6%3.1% conv. - **steakmesser holzgriff**6K/yr+21.0%0.7% conv. - **steakmesser 2er set**7K/yr+2.8%1.3% conv. - **steak knife**5K/yr+0.4%0.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/steakmesser/search-terms)
## **Top steakmesser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€13K8%€26K12%€38K16%€51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WMF Steakbesteck 12-teilig Steakbesteck Set für 6 Personen Steakmesser Set Steakgabel Cromargan Edelstahl poliert Grillbesteck in Holzkiste**WMF**€22.18**4.8★11,084 rev](https://www.amazon.de/dp/B0019UPPK0) [2**isheTao Steakmesser-Set 6-teilig Extra Scharfe Klinge Wellenschliff spülmaschinengeeignet 12 cm Rostfreier Stahl Silber**isheTao**€18.44**4.6★4,668 rev](https://www.amazon.de/dp/B072B81PLD) [3**RÖSLE Steakmesser-Set 4-tlg. Hochwertige Steakmesser mit scharf geschliffener Klinge aus Klingenspezialstahl POM inkl. praktischer Holzbox Schwarz 4 x 25.2 x 11 cm 4 Stück (1er Pack)**RÖSLE**€24.12**4.7★618 rev](https://www.amazon.de/dp/B00SG5P5QK) [4**Amazon Basics 8Stück Messerset Schwarz/Rostfreier Stahl**Amazon Basics**€10.04**4.5★16,335 rev](https://www.amazon.de/dp/B00R3Z4CWC) [5**Victorinox Swiss Classic Profi Steak- und Pizzamesser-Set 6-teilig Tafelmesser Wellenschliff Scharfe Klingen 11 cm Robuste Kunststoffgriffe Schwarz**Victorinox**€24.57**4.8★3,962 rev](https://www.amazon.de/dp/B071VPQZNN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AURMOO Steakmesser Set 12 teiliges Steakbesteck mit Scharf Klinge**AURMOO**€14.77**1 rev10mo ago](https://www.amazon.de/dp/B0FRB1XQGY) [**SYOKAMI Steakmesser Set 6 Teilig 12 2cm Glattes Steakmesseraus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design Haarscharf**SYOKAMI**€37.45**104 rev1y ago](https://www.amazon.de/dp/B0D421HPMK) [**SYOKAMI Steakmesser Set 2 Teilig 12 2cm Glattes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design Haarscharf**SYOKAMI**€23.89**84 rev1y ago](https://www.amazon.de/dp/B0DLWD54R7) [**FOHERE 8 Steakmesser Set Schwarze Steakmesser mit Sägezahn Edelstahl Küchenmesser Perfekt für Weihnachtsessen Silvesterfeiern spülmaschinengeeignet**FOHERE**€9.56**108 rev1y ago](https://www.amazon.de/dp/B0F9YFC9W1) [**SYOKAMI Steakmesser Set 4 Teilig 12 2cm Ugezahntes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design rasiermesserscharfe Tafel**SYOKAMI**€30.30**91 rev1y ago](https://www.amazon.de/dp/B0D41GNBYQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AURMOO Steakmesser Set 12 teiliges Steakbesteck mit Scharf Klinge**AURMOO**€14.77**5.0★**▲ 270%**](https://www.amazon.de/dp/B0FRB1XQGY) [**isheTao Steakmesser-Set 6-teilig Extra Scharfe Klinge Wellenschliff spülmaschinengeeignet 12 cm Rostfreier Stahl Silber**isheTao**€18.44**4.6★**▲ 89%**](https://www.amazon.de/dp/B072B81PLD) [**targzier Steakmesser 12 Stück Steakmesser-set aus Edelstahl Scharfes Steak Messer Set mit Wellenschliff Steakbesteck Messerset Küchen-Steakbesteck Spülmaschinenfest**targzier**€16.39**4.4★**▲ 57%**](https://www.amazon.de/dp/B0CY2H9SC3) [**SYOKAMI Steakmesser Set 4 Teilig 12 2cm Ugezahntes Steakmesser aus japanischem Edelstahl mit hohem Kohlenstoffgehalt und Holzgriff Damastmuster Full-Tang-Design rasiermesserscharfe Tafel**SYOKAMI**€30.30**4.7★**▲ 53%**](https://www.amazon.de/dp/B0D41GNBYQ) [**PAUDIN Steakmesser 6-teiliges Set hochwertiger deutscher Edelstahl Steak Messer ultrascharfe gezackte Klinge und ergonomischer Holzgriff Tafelmesser mit Geschenkbox**PAUDIN**€39.55**4.7★**▲ 53%**](https://www.amazon.de/dp/B09WTQLVDR)
**~~View all trending →~~**
## **What buyers say about steakmesser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**38%
*“Super Qualität”*
**Preis-Leistungs-Verhältnis**22%
*“Super preis- Leistung”*
**Geschenk Zweck**8%
*“Schönes Geschenk”*
**Griff**6%
*“liegt gut in der Hand”*
**Design insgesamt**5%
*“Prima Design”*
**Schärfe**4%
*“Super Messer”*
**beworben Vs Tatsächliches Produkt**4%
*“Erwartungen wirklich erfüllt”*
**Materialqualität**3%
*“Sehr gutes Material, schneiden ausgezeichnet”*
**Benutzerfreundlichkeit**3%
*“Einfach Klasse”*
**Grillen**1%
*“Gut zum Grillen”*
### **What buyers complain about **
**Rost/Korrodieren**31%
*“Wurden rostig”*
**Dicke**8%
*“sind sie etwas dicker, so dass sie keinen geraden Schnitt machen.”*
**Gesamtgröße**8%
*“Zu breit”*
**Qualität insgesamt**8%
*“zeigt eine äußerst schlechte Qualität auf”*
**Haltbarkeit**8%
*“Wenige Wochen nach dem Rückgaberecht löst sich”*
**Spülmaschinenfest**6%
*“Und man sollte es nicht in die Geschirrspülmaschine tun”*
**Geschenk Zweck**6%
*“Als Geschenk sehr unschön”*
**Gewicht leicht**6%
*“sehr billig und leicht”*
**Preis-Leistungs-Verhältnis**6%
*“Preis Leistung ungenügend”*
**Gewicht schwer**6%
*“Liegen etwas schwer in der Hand”*
### **Top return reasons **
**Qualität insgesamt**25%
**Gesamtgröße**18%
**Holzqualität**11%
**Defekt Material/Teile**9%
**Rost/Korrodieren**5%
**Geschenk Zweck**5%
**Gewicht schwer**3%
**beworben Vs Tatsächliches Produkt**3%
**Kompatibilität – insgesamt**2%
**Griff**2%
## **Common questions**
- **Is steakmesser profitable to sell on Amazon Germany?**
- The niche generates €321K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the steakmesser niche?**
- 25 brands and 154 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in steakmesser?**
- Top complaints mined from reviews: Rost/Korrodieren, Dicke, Gesamtgröße. The return rate is 1.1%.
- **When does demand for steakmesser peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the steakmesser niche?**
- Listings span €5.83–€73.60; the average listing price is €24.92 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.
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