---
title: "Squid Game Kekse — €3K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/squid-game-kekse"
last_updated: "2026-08-10T10:45:44.176Z"
locale: en
meta:
description: "Niche score 39/100 · €3K/yr market · 17K searches/yr · €12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €3K/yr market · 17K searches/yr · €12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Squid Game Kekse — €3K/yr Amazon DE Niche (2026) - Flapen"
---
# **squid game kekse**
**Skip it**
A small market ($3K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 5Conversion 17Competition 19Returns 98Price range 54Avg price 52Brand share 46Review moat 85Quality gap 94
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****291.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.72–€28.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.25**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-40.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€3K**
€3K/yr · 17K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, squid game kekse is a €3K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **squid game kekse market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **€3K–€6K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,496**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **60%**
- **Out of stock**
- **20.7%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**16%**
- AUAUY31% - Dongcill21% - getDigital9% - AUNGKWANG9% - CAPICO7% - calmado7% - Open — no brand owns it (4 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -40.8% search growth over the last 90 days.
2K2KPrime Day '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Jul, Aug · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/squid-game-kekse/trend)
## **Top squid game kekse search terms**
- **squid game kekse**9K/yr-42.7%1.4% conv. - **dalgona**4K/yr-14.6%1.6% conv. - **dalgona kekse**2K/yr-61.9%0.0% conv. - **squid game dalgona**1K/yr-59.1%0.0% conv. - **squid game keks**420/yr-54.0%0.0% conv. - **squid game kekse challenge**23/yr+0.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/squid-game-kekse/search-terms)
## **Top squid game kekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€28020%€56130%€84140%€1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AUAUY Plätzchen Ausstecher Set Ausstechformen für Koreanische Zuckerspiele Dalgona Kekse für Keksausstecher Regenschirm Dreieck Stern Runde Form für Silvester Party Backzubehör**AUAUY**€5.88**4.3★84 rev](https://www.amazon.de/dp/B0DZXF5HZS) [2**Koreanische Zuckerkekse Game Kekse Challenge Regenschirm Dreieck Stern Runder Zuckerkeks Mit Nadel Diy-keks Koreanischer Keks Lustiges Familienspiel**Dongcill**€11.07**3.7★21 rev](https://www.amazon.de/dp/B0DSW4HK6M) [3**Dalgona-Box mit über 30 koreanischen Süßigkeiten - Ausgewählter Mix aus vielseitigen Snacks und Candy in einer XXL Geschenkbox - Spezialitäten aus aller Welt**getDigital**€28.18**4.2★2,705 rev](https://www.amazon.de/dp/B07QLS4X84) [4**AUNGKWANG Korea Game Kekse 15 Stück Ausstechformen Für Koreanische Dalgona Kekse Edelstahl Werkzeug Quadrat Regenschirm Dreieck Stern Runde Form Für Tintenfisch Party Zucker**AUNGKWANG**€11.64**4.0★6 rev](https://www.amazon.de/dp/B0F1D2QNVV) [5**Capico Dalgona Candy Game - Display (25x20g) 500g**CAPICO**€14.89**2.6★16 rev](https://www.amazon.de/dp/B0F5BRS4J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Webake Dalgona Kekse Set Silikon Korea Game Kekse Ausstecherformen Keksformen für Regenschirm Dreieck Stern und Runde Kekses mit 1 Presswerkzeug 4 Nadeln 10 Silikonöl-Papier**webake**€12.65**3 rev1y ago](https://www.amazon.de/dp/B0F9PT1Z6G) [**13-teiliges Edelstahl Backzubehör Set Ausstechformen für süße Zuckerfiguren 6 verschiedene Formen (Regenschirm Herz Stern) Keksformen für Kindergeburtstage & DIY Dekoration mit Aufbewahrungsbox**HexinYigjly**€4.40**22 rev1y ago](https://www.amazon.de/dp/B0F1ZZ8Q6M) [**Capico Dalgona Candy Game - Display (25x20g) 500g**CAPICO**€14.89**16 rev1y ago](https://www.amazon.de/dp/B0F5BRS4J2) [**AUNGKWANG Korea Game Kekse 15 Stück Ausstechformen Für Koreanische Dalgona Kekse Edelstahl Werkzeug Quadrat Regenschirm Dreieck Stern Runde Form Für Tintenfisch Party Zucker**AUNGKWANG**€11.64**6 rev1y ago](https://www.amazon.de/dp/B0F1D2QNVV) [**AUAUY Plätzchen Ausstecher Set Ausstechformen für Koreanische Zuckerspiele Dalgona Kekse für Keksausstecher Regenschirm Dreieck Stern Runde Form für Silvester Party Backzubehör**AUAUY**€5.88**84 rev1y ago](https://www.amazon.de/dp/B0DZXF5HZS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dalgona Crunch Kekse 12er Pack (12 x 25g) - Koreanisches Coffee Topping**TREE FARM**€17.75**0.0★**▲ 972%**](https://www.amazon.de/dp/B093GW8TN3) [**AUAUY Plätzchen Ausstecher Set Ausstechformen für Koreanische Zuckerspiele Dalgona Kekse für Keksausstecher Regenschirm Dreieck Stern Runde Form für Silvester Party Backzubehör**AUAUY**€5.88**4.3★**▲ 214%**](https://www.amazon.de/dp/B0DZXF5HZS) [**PWCTNT Korea Game Kekse 7 Stück Stainless Biscuits Molds Cookie Cutters Set Enthält Spielbox Korea Game Kekse Ausstechformen für Zucker**PWCTNT**€3.72**3.9★**▲ 145%**](https://www.amazon.de/dp/B0DT9BM1XM) [**AUNGKWANG Korea Game Kekse 15 Stück Ausstechformen Für Koreanische Dalgona Kekse Edelstahl Werkzeug Quadrat Regenschirm Dreieck Stern Runde Form Für Tintenfisch Party Zucker**AUNGKWANG**€11.64**4.0★**▲ 115%**](https://www.amazon.de/dp/B0F1D2QNVV) [**Dalgona-Box mit über 30 koreanischen Süßigkeiten - Ausgewählter Mix aus vielseitigen Snacks und Candy in einer XXL Geschenkbox - Spezialitäten aus aller Welt**getDigital**€28.18**4.2★**▲ 55%**](https://www.amazon.de/dp/B07QLS4X84)
**~~View all trending →~~**
## **What buyers say about squid game kekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**33%
*“Super Geschenk Idee”*
**Qualität insgesamt**25%
*“Qualität brauchbar”*
**Preis-Leistungs-Verhältnis**17%
*“den Preis alle mal wert”*
**Mischen/Mischung**17%
*“Gute Mischung”*
**beworben Vs Tatsächliches Produkt**8%
*“Wie im Film”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**75%
*“Sehr schade ums Geld”*
**Qualität insgesamt**25%
*“Für den Preis hätte die Auswahl definitiv hochwertiger sein können”*
### **Top return reasons **
**Preis-Leistungs-Verhältnis**50%
**beworben Vs Tatsächliches Produkt**50%
## **Common questions**
- **Is squid game kekse profitable to sell on Amazon Germany?**
- The niche generates €3K/yr across 10 tracked products. 90-day search growth is -40.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the squid game kekse niche?**
- 10 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in squid game kekse?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.4%.
- **When does demand for squid game kekse peak?**
- Demand peaks in Mar–Jul–Aug; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the squid game kekse niche?**
- Listings span €3.72–€28.18; the average listing price is €12.25 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.
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