---
title: "Smoothie Maker to Go — €1.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/smoothie-maker-to-go"
last_updated: "2026-08-10T17:29:43.874Z"
locale: en
meta:
description: "Niche score 48/100 · €1.1M/yr market · 1.0M searches/yr · €38.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €1.1M/yr market · 1.0M searches/yr · €38.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Smoothie Maker to Go — €1.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **smoothie maker to go**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 80Growth 18Conversion 37Competition 31Returns 70Price range 87Avg price 95Brand share 5Review moat 25Quality gap 70
**Avg price**
**Incredible****€38.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.67–€81.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****€1.1M**
€1.1M/yr · 1.0M searches
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,145.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, smoothie maker to go is a €1.1M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **smoothie maker to go market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€1.1M–€1.5M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**112**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- WMF70% - Ninja14% - NutriBullet8% - Ganiza4% - AMFUN2% - VOLTRX2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/smoothie-maker-to-go/trend)
## **Top smoothie maker to go search terms**
- **smoothie maker to go**267K/yr-27.1%1.2% conv. - **wmf mixer**189K/yr-1.6%3.9% conv. - **mixer to go**136K/yr-11.4%0.9% conv. - **wmf smoothie maker**87K/yr-5.8%4.7% conv. - **wmf küchenminis**57K/yr-15.6%0.1% conv. - **wmf kult x mix & go**31K/yr+4.7%5.7% conv. - **mixer wmf**26K/yr-6.0%3.6% conv. - **portable blender**22K/yr-8.9%0.9% conv. - **wmf mini**27K/yr-13.9%0.1% conv. - **wmf standmixer**23K/yr-20.0%3.1% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/smoothie-maker-to-go/search-terms)
## **Top smoothie maker to go products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€113K20%€227K30%€340K40%€454K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WMF Kult X Mix & Go Mini Smoothie Maker Standmixer Blender elektrisch Shake Mixer 300 Watt Leistung Tritan-Kunststoff Flasche 600ml auslaufsicherer Schraubdeckel rutschfeste Füße Silber/Schwarz**WMF**€27.33**4.5★36,752 rev](https://www.amazon.de/dp/B00I5ABIFI) [2**WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black**WMF**€34.92**4.4★211 rev](https://www.amazon.de/dp/B0FSL2832J) [3**WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava**WMF**€53.59**4.2★82 rev](https://www.amazon.de/dp/B0FMFMG6WW) [4**WMF Kult Pro Multifunktionsmixer Hochleistungsmixer 30.000 U/min Smoothie Maker Standmixer Ice-Crush Funktion 4 Mixbehälter inkl. ToGo-Verschluss**WMF**€81.92**4.2★2,842 rev](https://www.amazon.de/dp/B075C74ZJP) [5**Ninja Blast Tragbarer Mixer & Smoothie Maker 530ml Becher mit Auslaufsicherem Deckel & Trinköffnung Leistungsstark Kabellos & Wiederaufladbar Zerkleinert Eis & Gefrorenes Obst Schwarz BC151EUBK**Ninja**€34.75**4.3★2,784 rev](https://www.amazon.de/dp/B0CLY983L7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black**WMF**€34.92**211 rev9mo ago](https://www.amazon.de/dp/B0FSL2832J) [**AMFUN 500ML Tragbarer Mixer Smoothie Maker to go mit Digitalanzeige 16-Blatt Elektrischer USB-Entsafter Mini-Mixer für Shakes und Smoothies für Küche Reisen Fitnessstudio Rosa**AMFUN**€12.84**91 rev9mo ago](https://www.amazon.de/dp/B0FRXZMD3M) [**WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava**WMF**€53.59**82 rev11mo ago](https://www.amazon.de/dp/B0FMFMG6WW) [**Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie**Ganiza**€30.53**943 rev1y ago](https://www.amazon.de/dp/B0F52MVPX1) [**Ninja Blast Max Tragbarer Mixer/Blender/Smoothie Maker 570 ml wiederaufladbar Mixbecher & auslaufsicherer Deckel 3 Funktionen Smoothies Proteinshakes Kühles Grau BC251EUGY**Ninja**€62.55**760 rev1y ago](https://www.amazon.de/dp/B0DM6J84LM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ninja Blast Kabelloser Mini-Mixer 530 ml 2er-Pack Auslaufsicherer Trinkdeckel Wiederaufladbar Roségold & Silber**Ninja**€66.99**4.8★**▲ 129%**](https://www.amazon.de/dp/B0DNR78C5J) [**AMFUN 500ML Tragbarer Mixer Smoothie Maker to go mit Digitalanzeige 16-Blatt Elektrischer USB-Entsafter Mini-Mixer für Shakes und Smoothies für Küche Reisen Fitnessstudio Rosa**AMFUN**€12.84**3.7★**▲ 96%**](https://www.amazon.de/dp/B0FRXZMD3M) [**Ninja Blast Max Tragbarer Mixer/Blender/Smoothie Maker 570 ml wiederaufladbar Mixbecher & auslaufsicherer Deckel 3 Funktionen Smoothies Proteinshakes Kühles Grau BC251EUGY**Ninja**€62.55**4.5★**▲ 91%**](https://www.amazon.de/dp/B0DM6J84LM) [**VOLTRX Protein Shaker Flasche Titanus USB C Wiederaufladbare Elektrische Protein Shake Mixer Shaker Cups für Proteinshakes und Mahlzeitenersatz Shakes BPA Frei 24oz**VOLTRX**€18.66**4.3★**▲ 91%**](https://www.amazon.de/dp/B0C7GWGLWV) [**WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava**WMF**€53.59**4.2★**▲ 88%**](https://www.amazon.de/dp/B0FMFMG6WW)
**~~View all trending →~~**
## **What buyers say about smoothie maker to go**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mischen/Mischung**24%
*“Super Mixer”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Benutzerfreundlichkeit**11%
*“Easy Shaker”*
**Einfache Reinigung**8%
*“easy zu reinigen”*
**Preis-Leistungs-Verhältnis**7%
*“Beste Investition”*
**beworben Vs Tatsächliches Produkt**6%
*“Alles so wie es soll”*
**Akkulaufzeit**3%
*“Ich bin absolut zufrieden, wenn es sich bestätigt, dass man den Akku nicht so oft aufladen muss”*
**Stärke**2%
*“robust”*
**Gesamtgröße**2%
*“Passt”*
**Kompaktheit**2%
*“Kompakter Smoothie-Maker – ideal für den schnellen Start in den Tag”*
### **What buyers complain about **
**Haltbarkeit**15%
*“Haltbarkeit”*
**Mischen/Mischung**11%
*“Mixt nicht”*
**Qualität insgesamt**11%
*“Defekt nach 5 Monaten – enttäuschende Qualität”*
**Auslaufsicher**8%
*“Undicht”*
**Akkulaufzeit**4%
*“Akku 2x direkt defekt”*
**Geruch**4%
*“Stinkt”*
**Aufladen**4%
*“muss ständig geladen werden”*
**Einfache Reinigung**3%
*“Gründliche Reinigung geht nicht”*
**Funktionalität insgesamt**3%
*“Gerät hält nicht was er verspricht”*
**Stärke**2%
*“Trinkflasche mit fragilem Verschluss”*
### **Top return reasons **
**Gesamtgröße**22%
**Funktionalität insgesamt**13%
**Mischen/Mischung**9%
**Auslaufsicher**6%
**Kompatibilität – insgesamt**5%
**Qualität insgesamt**5%
**Stärke**4%
**Geruch**3%
**Aufladen**3%
**Produktzustand**3%
## **Common questions**
- **Is smoothie maker to go profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the smoothie maker to go niche?**
- 6 brands and 112 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in smoothie maker to go?**
- Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 2.2%.
- **When does demand for smoothie maker to go peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the smoothie maker to go niche?**
- Listings span €7.67–€81.92; the average listing price is €38.32 (sweet spot $15–$100). The average incumbent carries 4,145 reviews — the moat a new listing must climb.
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