---
title: "Silvester — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/silvester"
last_updated: "2026-08-11T07:39:53.086Z"
locale: en
meta:
description: "Niche score 41/100 · €66K/yr market · 1.9M searches/yr · €10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €66K/yr market · 1.9M searches/yr · €10.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Silvester — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **silvester**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 16Growth 5Conversion 4Competition 38Returns 95Price range 61Avg price 36Brand share 62Review moat 69Quality gap 73
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****730.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****€1.90–€35.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****€10.27**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€66K**
€66K/yr · 1.9M searches
**Growth**
**Bad****-39.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, silvester is a €66K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **silvester market data**
- **Units sold / yr**
- **60K–80K**
- avg 750–1,000/product
- **Revenue / yr**
- **€616K–€822K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#285**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **20.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**23%**
- Jeackcelle16% - TK Gruppe Timo Klingler16% - Suitmeister14% - waziwe11% - Avotto11% - OMIGA10%
## **Demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -39.6% search growth over the last 90 days.
450K350KHoliday '24Spike '25Prime Day '25Spike '26 seasonJanFebMarJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 213.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/silvester/trend)
## **Top silvester search terms**
- **silvester**467K/yr-25.9%0.1% conv. - **sylvester**30K/yr-0.9%0.0% conv. - **silvester deko**301K/yr-29.5%0.9% conv. - **happy new year**68K/yr-67.8%0.0% conv. - **new year**12K/yr-44.9%0.0% conv. - **2026 deko**37K/yr-29.0%0.0% conv. - **deko silvester**36K/yr-41.0%1.4% conv. - **new years eve**7K/yr-50.0%0.0% conv. - **silvester party**16K/yr+73.1%0.0% conv. - **silvester deko 2026**658K/yr-81.3%0.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/silvester/search-terms)
## **Top silvester products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€5K12%€8K16%€11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration**Jeackcelle**€11.75**4.5★214 rev](https://www.amazon.de/dp/B0BK9XMSM3) [2**Suitmeister Herren Gold Party Blazer - Weihnachten Silvester Party Glänzende Pailletten Anzugjacke - Gold**Suitmeister**€35.83**3.7★675 rev](https://www.amazon.de/dp/B0851LCDK5) [3**Waziwe Silvester Deko 2026 Happy New Year 2026 silvester deko 2026 party set umfasst Happy New Year GirlandeLuftschlangen TischdekoLuftballons SilvesterHänge Dekoration**waziwe**€10.17**4.5★15 rev](https://www.amazon.de/dp/B0FVDQ5WW2) [4**Avotto S925 Silber Ketten Damen 2mm Kette Silber Halskette Silver Chain for Women**Avotto**€7.87**4.4★323 rev](https://www.amazon.de/dp/B0FLJZ5DD9) [5**7er Zinngießen mit Zinn Giessen wie Bleigießen Bleigiessen mit & Löffel & Orakelheft mit Deutungen - Gesellschaftspiele & Partyspiele 2026 Feuerwerk Silvester Neujahr**TK Gruppe Timo Klingler**€4.82**4.1★1,220 rev](https://www.amazon.de/dp/B08HS6NF29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waziwe Silvester Deko 2026 Happy New Year 2026 silvester deko 2026 party set umfasst Happy New Year GirlandeLuftschlangen TischdekoLuftballons SilvesterHänge Dekoration**waziwe**€10.17**15 rev9mo ago](https://www.amazon.de/dp/B0FVDQ5WW2) [**XXL Silvester Deko 2026 Set Neujahrsdeko - Happy New Year Decoration - mit Luftballons Folienballon Zahlen Girlande als Dekoration zu Neujahr (Deko Set 02)**TK Gruppe Timo Klingler**€6.10**923 rev10mo ago](https://www.amazon.de/dp/B0FNXB3PXC) [**Avotto S925 Silber Ketten Damen 2mm Kette Silber Halskette Silver Chain for Women**Avotto**€7.87**323 rev11mo ago](https://www.amazon.de/dp/B0FLJZ5DD9) [**BEST OF THE YEAR DAS SILVESTER-SPIEL - Jahres-Highlights Wieder erleben**BEST OF THE YEAR DAS SILVESTER-SPIEL**€10.72**216 rev1y ago](https://www.amazon.de/dp/B0DG3168KR) [**Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration**Jeackcelle**€11.75**214 rev3y ago](https://www.amazon.de/dp/B0BK9XMSM3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Suitmeister Herren Gold Party Blazer - Weihnachten Silvester Party Glänzende Pailletten Anzugjacke - Gold**Suitmeister**€35.83**3.7★**▲ 1000%**](https://www.amazon.de/dp/B0851LCDK5) [**Avotto S925 Silber Ketten Damen 2mm Kette Silber Halskette Silver Chain for Women**Avotto**€7.87**4.4★**▲ 1000%**](https://www.amazon.de/dp/B0FLJZ5DD9) [**30 Stück Foto Requisiten Fotobox Accessoires Party Foto Booth Requisiten Dekorationen für Karneval Hochzeit Halloween Weihnachten Party Deko Zubehör Tischdeko Geburtstag Silvester DekoFoto Requisiten**Charfia**€8.99**4.4★**▲ 717%**](https://www.amazon.de/dp/B09MRJWS76) [**Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration**Jeackcelle**€11.75**4.5★**▲ 272%**](https://www.amazon.de/dp/B0BK9XMSM3) [**Waziwe Silvester Deko 2026 Happy New Year 2026 silvester deko 2026 party set umfasst Happy New Year GirlandeLuftschlangen TischdekoLuftballons SilvesterHänge Dekoration**waziwe**€10.17**4.5★**▲ 135%**](https://www.amazon.de/dp/B0FVDQ5WW2)
**~~View all trending →~~**
## **What buyers say about silvester**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**beworben Vs Tatsächliches Produkt**16%
*“Alles so wie es sein soll”*
**Spaß/Unterhaltungserlebnis**15%
*“Super Spiel”*
**Geschmack insgesamt**13%
*“Super lecker”*
**Preis-Leistungs-Verhältnis**10%
*“Preis/Leistung super”*
**Qualität insgesamt**10%
*“qualitätiv auch zufriedenstellend.”*
**Ketten/Schlüsselqualität**9%
*“Sehr schöne Kette”*
**Helligkeit/Glanz/Glühen**4%
*“glitzer”*
**Design insgesamt**4%
*“Schöne Deko”*
**Backen**4%
*“Tolle Kekse”*
**Geschenk Zweck**3%
*“Lustiger Gag - auch als Geschenk”*
### **What buyers complain about **
**Geschmack**15%
*“Fehlende Geschmacksrichtungen”*
**Geruch**12%
*“Riecht schrecklich”*
**Inflation/Deflation**12%
*“Verliert Luft”*
**Farbe**12%
*“Dieses Mal leider war nur 1 Bohne von Schwarz, gar keine von rot dabei”*
**Qualität insgesamt**9%
*“Keine gute Qualität”*
**Haftung/Klebrigkeit**6%
*“Hällt nicht immer gut”*
**Spaß/Unterhaltungserlebnis**6%
*“Die Fragen sind meiner Ansicht nach nichts für einen vergnüglichen, lustigen Spieleabend, die kann man besser alleine oder als Paar beantworten, wenn man viel Zeit zum Nachdenken hat”*
**Preis-Leistungs-Verhältnis**6%
*“Für den Preis nicht angemessen”*
**Einfaches Kauen/Schlucken**3%
*“Mein Kind und ich mussten die ekligem Beans sofort wieder ausspucken, es ist unmöglich sie zu kauen und runterzuschlucken”*
**Allergien**3%
*“Doch schon beim Öffnen kam uns ein Würgereiz entgegen”*
### **Top return reasons **
**Gesamtgröße**27%
**Farbe**9%
**beworben Vs Tatsächliches Produkt**9%
**Ketten/Schlüsselqualität**6%
**Defekt Material/Teile**5%
**Funktionalität insgesamt**4%
**Metall Authentizität**4%
**Dünn**3%
**Haftung/Klebrigkeit**3%
**Qualität insgesamt**3%
## **Common questions**
- **Is silvester profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the silvester niche?**
- 9 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in silvester?**
- Top complaints mined from reviews: Geschmack, Geruch, Inflation/Deflation. The return rate is 1.0%.
- **When does demand for silvester peak?**
- Demand peaks in Jan–Dec; the busiest month runs 213.6× the quietest.
- **What does it cost to enter the silvester niche?**
- Listings span €1.90–€35.83; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.
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