---
title: "Trend — schwimmkerzen - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/schwimmkerzen/trend"
last_updated: "2026-08-10T15:47:21.461Z"
locale: en
meta:
  description: "Niche score 52/100 · €154K/yr market · 221K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €154K/yr market · 221K searches/yr. A concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — schwimmkerzen - Flapen"
---

# **schwimmkerzen**

**Worth a look**

Shows low returns (1.0%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.

Market size 33Growth 67Conversion 74Competition 23Returns 94Price range 49Avg price 34Brand share 31Review moat 34Quality gap 83

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+46.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****€4.94–€24.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,060.2**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****€10.13**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€154K**

€154K/yr · 221K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

## Trend