---
title: "Quilt — €126K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/quilt"
last_updated: "2026-08-10T21:13:11.778Z"
locale: en
meta:
description: "Niche score 42/100 · €126K/yr market · 423K searches/yr · €36.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €126K/yr market · 423K searches/yr · €36.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Quilt — €126K/yr Amazon DE Niche (2026) - Flapen"
---
# **quilt**
**Skip it**
Soft demand (-61.3% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 10Competition 59Returns 86Price range 95Avg price 95Brand share 64Review moat 21Quality gap 23
**Avg price**
**Incredible****€36.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****€15.12–€77.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€126K**
€126K/yr · 423K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,853.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-61.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, quilt is a €126K/yr Amazon Germany market (423K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **quilt market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€460K–€551K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **100%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**25%**
- Siebenschläfer20% - sleepling13% - BEDSURE12% - John Cotton12% - Gentle North9% - Welldora8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -61.3% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.5×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/quilt/trend)
## **Top quilt search terms**
- **winterdecke 135x200**70K/yr-65.9%2.2% conv. - **winterdecke**53K/yr-63.9%0.8% conv. - **winter bettdecke**34K/yr-46.0%0.7% conv. - **winterbettdecke 135x200 extra warm**32K/yr-65.5%2.1% conv. - **bettdecke winter**29K/yr-57.7%1.4% conv. - **dicke bettdecke**13K/yr-55.6%0.2% conv. - **winter blanket**14K/yr-35.4%0.2% conv. - **winter decke**20K/yr-49.7%0.3% conv. - **bettdecke 135x200 winter**38K/yr-80.6%3.1% conv. - **bettdecke dick**5K/yr-46.2%0.3% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/quilt/search-terms)
## **Top quilt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€10K12%€15K16%€20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Siebenschläfer Winterdecke 135x200 cm - warme Bettdecke für den Winter (135 x 200 cm Winterbettdecke)**Siebenschläfer**€35.03**4.8★28,624 rev](https://www.amazon.de/dp/B0B5H8TRF9) [2**sleepling Energiespardecke Winter Bettdecke 135x200 Winterdecke**sleepling**€19.92**4.7★1,062 rev](https://www.amazon.de/dp/B0BGPVKGH8) [3**John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm**John Cotton**€23.52**4.6★2,001 rev](https://www.amazon.de/dp/B0FKNB99HQ) [4**Warme Winterdecke 135x200 als Schlafdecke - Bettdecke für Allergiker geeignet - Weiche Steppdecke - Besonders Flauschig & waschbar bei 60**Gentle North**€18.01**4.6★706 rev](https://www.amazon.de/dp/B0DMPGH8JY) [5**BEDSURE Bettdecke 135x200 Winterdecke 450gsm - 4 Jahreszeiten 2 teilig Bettdecken - Inklusive Ganzjahresdecke 135x200 300gsm & Sommerdecke 200x135 150gsm Steppdecke für Winter/Sommer/Vierjahreszeiten**BEDSURE**€25.28**4.7★11,433 rev](https://www.amazon.de/dp/B07QNP618D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm**John Cotton**€23.52**2,001 rev8mo ago](https://www.amazon.de/dp/B0FKNB99HQ) [**Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl**Dreamzie**€60.84**451 rev8mo ago](https://www.amazon.de/dp/B0F4X2Q75T) [**ACCURATEX 450GSM Winterdecke 200×200 cm mit Daunenalternative Füllung**ACCURATEX**€33.85**729 rev11mo ago](https://www.amazon.de/dp/B0FJXSQGJC) [**LILENO HOME Premium Winter Bettdecke 135x200 (1er Set) | 95C waschbar Sanitized & Oeko-Tex Decke 135x200 | Allergikerfreundlich Geräuscharm & Wolkenweich | Mikrofaser Blanket Winter Made in EU**LILENO HOME**€22.42**144 rev1y ago](https://www.amazon.de/dp/B0FGV26NF2) [**Samthus Premium Winterdecke 135x200cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet**Samthus**€42.01**87 rev1y ago](https://www.amazon.de/dp/B0FD7R3RDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Bedding Bettdecke 200 x 200 cm Ganzjahresdecke 370 GSM Füllung atmungsaktive Schlafdecke Steppdecke Super Weiche Kuschelige (Weiß)**Utopia Bedding**€21.38**4.6★**▲ 671%**](https://www.amazon.de/dp/B075JM6ZVM) [**Samthus Premium Winterdecke 135x200cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet**Samthus**€42.01**4.5★**▲ 650%**](https://www.amazon.de/dp/B0FD7R3RDY) [**Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl**Dreamzie**€60.84**4.5★**▲ 526%**](https://www.amazon.de/dp/B0F4X2Q75T) [**ACCURATEX 450GSM Winterdecke 200×200 cm mit Daunenalternative Füllung**ACCURATEX**€33.85**4.7★**▲ 415%**](https://www.amazon.de/dp/B0FJXSQGJC) [**Uniency Daunendecke 135x200 Winter Extra Warm 100% Baumwollbezug Bettdecke 135x200 Daunen und Federn Daunenbettdecke Winterdecke Federbettdecke Steppdecke|Füllgewicht: 1600 gr.|Ökotex und RDS**Uniency**€57.89**4.4★**▲ 408%**](https://www.amazon.de/dp/B0CJQ2Y4T5)
**~~View all trending →~~**
## **What buyers say about quilt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wärme**25%
*“Super warm”*
**Qualität insgesamt**14%
*“Super Produkt”*
**Komfort insgesamt**11%
*“Comfortabel”*
**Gewicht leicht**8%
*“Wunderbar leicht und angenehm”*
**Weiches Gefühl**7%
*“Das Material ist angenehm weich und fühlt sich hochwertig an”*
**Preis-Leistungs-Verhältnis**7%
*“Super Produkt für kleines Geld”*
**beworben Vs Tatsächliches Produkt**4%
*“just what we needed”*
**Schlafqualität**3%
*“Man schläft viel besser darin”*
**Geruch**3%
*“stinkt NICHT”*
**Flaumigkeit**2%
*“Super Kuscheldecke”*
### **What buyers complain about **
**Dicke**15%
*“Viel zu dünn das Material”*
**Qualität insgesamt**8%
*“Ziemlich billig und defekt”*
**Wärme**8%
*“Mir ist es normalerweise im Laufe der Nacht zu warm im Bett”*
**Gesamtgröße**8%
*“Größer als angegeben”*
**beworben Vs Tatsächliches Produkt**7%
*“Mengenangaben irreführend”*
**Geruch**4%
*“Decke riecht unangenehm”*
**Geräuschpegel**3%
*“Laut”*
**Heizung**2%
*“Noch garnicht richtig zugedeckt,merkt man wie es warm wird”*
**Materialqualität**2%
*“verkehrtes Material”*
**Preis-Leistungs-Verhältnis**2%
*“Grudeware für wenig Geld”*
### **Top return reasons **
**Dünn**20%
**Gesamtgröße**17%
**Wärme**10%
**Qualität insgesamt**10%
**Gewicht schwer**6%
**Materialqualität**6%
**Geruch**4%
**beworben Vs Tatsächliches Produkt**3%
**Dicke**3%
**Farbe**2%
## **Common questions**
- **Is quilt profitable to sell on Amazon Germany?**
- The niche generates €126K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -61.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the quilt niche?**
- 17 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in quilt?**
- Top complaints mined from reviews: Dicke, Qualität insgesamt, Wärme. The return rate is 1.4%.
- **When does demand for quilt peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 24.5× the quietest.
- **What does it cost to enter the quilt niche?**
- Listings span €15.12–€77.74; the average listing price is €36.76 (sweet spot $15–$100). The average incumbent carries 10,854 reviews — the moat a new listing must climb.
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