---
title: "Polster 70x90 — €139K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/polster-70x90"
last_updated: "2026-08-10T18:43:57.650Z"
locale: en
meta:
description: "Niche score 46/100 · €139K/yr market · 101K searches/yr · €30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €139K/yr market · 101K searches/yr · €30.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Polster 70x90 — €139K/yr Amazon DE Niche (2026) - Flapen"
---
# **polster 70x90**
**Skip it**
Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 17Conversion 55Competition 33Returns 90Price range 90Avg price 95Brand share 32Review moat 22Quality gap 57
**Avg price**
**Incredible****€30.17**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€11.64–€66.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€139K**
€139K/yr · 101K searches
**Review moat**
**Bad****10,324**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, polster 70x90 is a €139K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **polster 70x90 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **€181K–€241K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**8%**
- sleepling57% - Pizuna8% - ZOLLNER7% - QUQON7% - LILENO HOME6% - Third of Life6% - Open — no brand owns it (2 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/polster-70x90/trend)
## **Top polster 70x90 search terms**
- **kopfpolster 70x90**30K/yr-5.8%4.5% conv. - **kopfkissen 70x90**20K/yr-18.1%3.5% conv. - **polster 70x90**19K/yr-23.0%5.0% conv. - **kissen 70x90**16K/yr-20.4%4.7% conv. - **kopfkissen 70x90 2er set**6K/yr-13.2%3.5% conv. - **polster 70x90 2er set**5K/yr-19.0%4.4% conv. - **daunenkissen 70x90**5K/yr-24.2%1.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/polster-70x90/search-terms)
## **Top polster 70x90 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€14K20%€28K30%€42K40%€56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**sleepling Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow Basic 100**sleepling**€15.35**4.4★22,678 rev](https://www.amazon.de/dp/B01F24YWVQ) [2**sleepling 2er Set Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Basic 100**sleepling**€24.76**4.4★22,678 rev](https://www.amazon.de/dp/B0DS2J6N8R) [3**Pizuna Baumwolle kissenbezüge 70x90 Packung mit 2 weißen 400er Fadenzahl 100% langstapeliger Baumwolle Nur Kissenbezug aus weichem Satin (weiße Kissenbezüge Set 70x90) Mako Satin**Pizuna**€21.78**4.5★1,386 rev](https://www.amazon.de/dp/B07ZBGVGW4) [4**sleepling Kopfkissen 70x90 cm 2er Set Polster Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Komfort 100**sleepling**€31.16**4.5★37,058 rev](https://www.amazon.de/dp/B0DS2LJD7R) [5**Kopfkissen 70x90 inSPIRO Premium Kissen von Schlafexperten entwickelt Ergonomisches Schlafkissen für Seitenschläfer Rückenschläfer Bauchschläfer Ideales HWS Nackenstützkissen Pillow made in EU**Third of Life**€46.47**4.3★4,170 rev](https://www.amazon.de/dp/B0DJ11XTS7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Utopia Bedding Kopfkissen 70x90 cm (1er Set) Gestepptes Kissen für Bett und als Dekokissen Kissenfüllung SofaKissen Zierkissen für Couch (Weiß)**Utopia Bedding**€11.64**1,016 rev7mo ago](https://www.amazon.de/dp/B0G6CR615S) [**LILENO HOME 2er Set Kissenfüllung 70 x 90 cm - 95C waschbares Innenkissen geeignet für Allergiker - Polyester Kisseninlet als Sofa Kissen Couchkissen Cocktailkissen und Kopfkissen**LILENO HOME**€22.80**89 rev9mo ago](https://www.amazon.de/dp/B0FSL1LJY5) [**sleepling 2er Set Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Basic 100**sleepling**€24.76**22,678 rev1y ago](https://www.amazon.de/dp/B0DS2J6N8R) [**sleepling Kopfkissen 70x90 cm 2er Set Polster Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Komfort 100**sleepling**€31.16**37,058 rev1y ago](https://www.amazon.de/dp/B0DS2LJD7R) [**Kopfkissen 70x90 inSPIRO Premium Kissen von Schlafexperten entwickelt Ergonomisches Schlafkissen für Seitenschläfer Rückenschläfer Bauchschläfer Ideales HWS Nackenstützkissen Pillow made in EU**Third of Life**€46.47**4,170 rev1y ago](https://www.amazon.de/dp/B0DJ11XTS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Bedding Kopfkissen 70x90 cm (1er Set) Gestepptes Kissen für Bett und als Dekokissen Kissenfüllung SofaKissen Zierkissen für Couch (Weiß)**Utopia Bedding**€11.64**4.5★**▲ 369%**](https://www.amazon.de/dp/B0G6CR615S) [**sleepling 2er Set Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Basic 100**sleepling**€24.76**4.4★**▲ 231%**](https://www.amazon.de/dp/B0DS2J6N8R) [**QUQON Daunenkissen 70x90 cm 3-Kammer Premium Kopfkissen mit Daunen & Federn Made in Germany Ergonomische Nackenstütze OEKO-TEX zertifiziert Für Allergiker geeignet Nordic**QUQON**€66.68**4.4★**▲ 152%**](https://www.amazon.de/dp/B0C9JP1LHM) [**sleepling Kopfkissen 70x90 cm 2er Set Polster Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Komfort 100**sleepling**€31.16**4.5★**▲ 104%**](https://www.amazon.de/dp/B0DS2LJD7R) [**Pizuna Baumwolle kissenbezüge 70x90 Packung mit 2 weißen 400er Fadenzahl 100% langstapeliger Baumwolle Nur Kissenbezug aus weichem Satin (weiße Kissenbezüge Set 70x90) Mako Satin**Pizuna**€21.78**4.5★**▲ 23%**](https://www.amazon.de/dp/B07ZBGVGW4)
**~~View all trending →~~**
## **What buyers say about polster 70x90**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**32%
*“Eigentlich super qualität, habe 10 packungen bestellt”*
**Kissen**17%
*“Super Kissen”*
**Komfort insgesamt**8%
*“Super bequemes Kopfkissen”*
**Flaumigkeit**7%
*“Super Kissen”*
**Materialqualität**5%
*“Tolles Material”*
**Gesamtgröße**4%
*“Passt”*
**Schlafqualität**4%
*“Schlafe sehr gerne darauf”*
**Weiches Gefühl**4%
*“super Qualität sehr weich und kuschelig”*
**Geschenk Zweck**3%
*“Gutes geschenk”*
**Lokal hergestellt**3%
### **What buyers complain about **
**Qualität insgesamt**36%
*“Unfassbar schlecht”*
**Geruch**9%
*“Geruch unerträglich”*
**Komfort insgesamt**9%
*“Mit der Zeit wurde es dünn und unbequem”*
**Gesamtgröße**8%
*“Es ist groß”*
**Stärke**8%
*“Mies, verformt, enttäuschend”*
**Körperunterstützung**5%
*“Unterstützt den Kopf gar nicht”*
**Knötchenbildung/Fusselbildung**5%
*“Habe mich beim Lufttrocknen gewundert, warum so viel Überstände am Boden zu finden waren”*
**Kissen**5%
*“Es ist wie als würde ich direkt auf der Matratze liegen”*
### **Top return reasons **
**Gesamtgröße**39%
**Kissen**15%
**Komfort insgesamt**9%
**Weiches Gefühl**8%
**Qualität insgesamt**6%
**Dünn**4%
**Geruch**3%
**beworben Vs Tatsächliches Produkt**3%
**Materialqualität**3%
**Dicke**2%
## **Common questions**
- **Is polster 70x90 profitable to sell on Amazon Germany?**
- The niche generates €139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the polster 70x90 niche?**
- 8 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in polster 70x90?**
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Komfort insgesamt. The return rate is 1.2%.
- **When does demand for polster 70x90 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the polster 70x90 niche?**
- Listings span €11.64–€66.68; the average listing price is €30.17 (sweet spot $15–$100). The average incumbent carries 10,324 reviews — the moat a new listing must climb.
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