---
title: "Trend — pizza - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/pizza/trend"
last_updated: "2026-08-10T22:49:20.815Z"
locale: en
meta:
  description: "Niche score 63/100 · €273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · €273K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — pizza - Flapen"
---

# **pizza**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 45Conversion 35Competition 85Returns 96Price range 79Avg price 79Brand share 96Review moat 48Quality gap 35

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Avg price**

**Great****€16.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€1.96–€66.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€273K**

€273K/yr · 589K searches

**Review moat**

**Okay****1,731.74**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend