---
title: "Philips Airfryer — €2.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/philips-airfryer"
last_updated: "2026-08-10T18:21:19.536Z"
locale: en
meta:
description: "Niche score 35/100 · €2.1M/yr market · 1.6M searches/yr · €114.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €2.1M/yr market · 1.6M searches/yr · €114.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Airfryer — €2.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **philips airfryer**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 9Conversion 15Competition 31Returns 45Price range 31Avg price 70Brand share 2Review moat 25Quality gap 27
**Market size**
**Incredible****€2.1M**
€2.1M/yr · 1.6M searches
**Avg price**
**Good****€114.82**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€46.95–€219.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,347.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, philips airfryer is a €2.1M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips airfryer market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€1.7M–€2.3M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 99%
**Open market**
**0%**
- PHILIPS80% - Philips14% - Cosori2% - Ninja2% - Tefal1% - Russell Hobbs1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -32.8% search growth over the last 90 days.
100K60KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/philips-airfryer/trend)
## **Top philips airfryer search terms**
- **philips airfryer**662K/yr-32.0%1.0% conv. - **airfryer philips**346K/yr-29.4%1.3% conv. - **philips heißluftfritteuse**112K/yr-38.6%1.0% conv. - **air fryer philips**69K/yr-30.7%1.3% conv. - **heißluftfritteuse philips**103K/yr-46.0%1.0% conv. - **phillips airfryer**60K/yr-18.0%1.3% conv. - **philips airfryer 3000**51K/yr-43.2%1.5% conv. - **philips air fryer**16K/yr-32.9%1.3% conv. - **heissluftfritteuse philips**27K/yr-50.5%1.0% conv. - **phillips heißluftfritteuse**17K/yr-23.9%1.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/philips-airfryer/search-terms)
## **Top philips airfryer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€84K8%€168K12%€252K16%€336K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA550/00)**PHILIPS**€169.21**4.6★1,137 rev](https://www.amazon.de/dp/B0DKKL9152) [2**Philips Airfryer Dual Basket 3000 Series Heißluftfritteuse 9L 2 Körbe 2 Gerichte gleichzeitig RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/00)**Philips**€107.11**4.7★3,173 rev](https://www.amazon.de/dp/B0CQMPH7BJ) [3**Philips Airfryer 2000 Series Heißluftfritteuse 4 2L Digitaler Touchscreen 13 Garoptionen 9 voreingestellte Funktionen 90% weniger Fett mit RapidAir Technologie 1500W Leistung Schwarz (NA229/00)**PHILIPS**€55.04**4.7★2,976 rev](https://www.amazon.de/dp/B0CWP6KQ4D) [4**Philips Airfryer 2000 Series Standard 6.2L Heißluftfritteuse mit Sichtfenster RapidAir Technologie 90% weniger Fett leicht zu Reinigen Touchscreen energie- & platzsparend (NA230/00)**PHILIPS**€73.61**4.7★4,848 rev](https://www.amazon.de/dp/B0CWP7M17B) [5**Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)**PHILIPS**€166.42**4.4★383 rev](https://www.amazon.de/dp/B0FNYCH1VL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)**PHILIPS**€165.36**107 rev5mo ago](https://www.amazon.de/dp/B0FWKR2KGV) [**Philips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)**PHILIPS**€219.79**112 rev7mo ago](https://www.amazon.de/dp/B0G2SH23CH) [**COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau**Cosori**€120.46**443 rev9mo ago](https://www.amazon.de/dp/B0DPQ7GVJX) [**Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)**PHILIPS**€166.42**383 rev10mo ago](https://www.amazon.de/dp/B0FNYCH1VL) [**Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA555/00)**PHILIPS**€200.13**245 rev1y ago](https://www.amazon.de/dp/B0F63KPYR6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)**PHILIPS**€219.79**4.6★**▲ 459%**](https://www.amazon.de/dp/B0G2SH23CH) [**Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)**PHILIPS**€165.36**4.7★**▲ 455%**](https://www.amazon.de/dp/B0FWKR2KGV) [**Philips Airfryer 3000 Series Dual Basket Heißluftfritteuse mit 2 Körben und Frühstücks-Set 9L RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/03)**PHILIPS**€111.68**4.7★**▲ 307%**](https://www.amazon.de/dp/B0CQMDMSGL) [**Philips 3000 series Airfryer XL 6.2L Friggitrice ad aria 14-in-1 App per ricette HD9270/70 (Philips HD9270/70 Airfryer XL 2000 W )**PHILIPS**€93.10**3.9★**▲ 107%**](https://www.amazon.de/dp/B0D66S871H) [**COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau**Cosori**€120.46**4.8★**▲ 100%**](https://www.amazon.de/dp/B0DPQ7GVJX)
**~~View all trending →~~**
## **What buyers say about philips airfryer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Bratqualität**20%
*“air fryer super”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Benutzerfreundlichkeit**13%
*“Easy Handling, perfect for Meal Prep”*
**Einfache Reinigung**7%
*“leicht zu reinigen, beste Empfehlung”*
**Kocherlebnis**7%
*“Super Airfryer”*
**Preis-Leistungs-Verhältnis**6%
*“Geld gespart”*
**beworben Vs Tatsächliches Produkt**4%
*“Erwartungen erfüllt”*
**Knusprigkeit**3%
*“Knusprige Pommes”*
**Heizung**2%
*“Starke Ergänzung zur klassischen Heißluftfritteuse”*
**Gesamtgröße**2%
*“Passt”*
### **What buyers complain about **
**Haltbarkeit**12%
*“Defekt mach 4 jahren”*
**Gesamtgröße**8%
*“Sehr gross”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**6%
*“Schlechte Bedienungsanleitung”*
**Qualität insgesamt**5%
*“Mangelhafte Produktqualität”*
**Kocherlebnis**5%
*“Tefal Dual Easy Fry für Fleischzubereitungen nicht optimal”*
**Geruch**4%
*“Stinkt sehr stark nach Inbetriebnahme”*
**Benutzerfreundlichkeit**4%
*“Den Korb muß Mann mit der Hand rausnehmen”*
**Heizung**3%
*“Ungleichmäßige Hitzeverteilung”*
**beworben Vs Tatsächliches Produkt**3%
*“Diese Beschreibung lag bei unserer Fritteuse nicht bei”*
**Preis-Leistungs-Verhältnis**3%
*“Sein Geld überhaupt nicht wert”*
### **Top return reasons **
**Gesamtgröße**43%
**Funktionalität insgesamt**9%
**Farbe**5%
**Produktzustand**4%
**Geruch**4%
**Heizung**4%
**Qualität insgesamt**4%
**beworben Vs Tatsächliches Produkt**4%
**Kratzfestigkeit**3%
**Benutzerfreundlichkeit**2%
## **Common questions**
- **Is philips airfryer profitable to sell on Amazon Germany?**
- The niche generates €2.1M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (35/100).
- **How competitive is the philips airfryer niche?**
- 6 brands and 141 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in philips airfryer?**
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 3.4%.
- **What does it cost to enter the philips airfryer niche?**
- Listings span €46.95–€219.79; the average listing price is €114.82 (sweet spot $15–$100). The average incumbent carries 4,347 reviews — the moat a new listing must climb.
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