---
title: "Search terms — nackenrolle - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/nackenrolle/search-terms"
last_updated: "2026-08-10T19:34:51.546Z"
locale: en
meta:
  description: "Niche score 50/100 · €161K/yr market · 385K searches/yr · €14.91 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €161K/yr market · 385K searches/yr · €14.91 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nackenrolle - Flapen"
---

# **nackenrolle**

**Worth a look**

Shows beatable incumbent ratings (4.3★), but soft demand (-12.5% this quarter) keeps it on the watch list.

Market size 34Growth 19Conversion 35Competition 54Returns 69Price range 59Avg price 74Brand share 74Review moat 38Quality gap 76

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****€14.91**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€6.22–€27.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,739.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****€161K**

€161K/yr · 385K searches

**Growth**

**Bad****-12.5%**

90-day search growth — must beat 0% to launch

## Search terms