---
title: "Trend — mug - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/mug/trend"
last_updated: "2026-08-10T19:28:53.802Z"
locale: en
meta:
  description: "Niche score 60/100 · €147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · €147K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mug - Flapen"
---

# **mug**

**Worth a look**

Shows demand growing +91.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 88Conversion 46Competition 59Returns 87Price range 70Avg price 85Brand share 40Review moat 85Quality gap 37

**Growth**

**Great****+91.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****306.67**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****€18.84**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€7.22–€33.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€147K**

€147K/yr · 213K searches

## Trend