---
title: "Mixer — €8.3M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/mixer"
last_updated: "2026-08-10T17:29:51.197Z"
locale: en
meta:
description: "Niche score 53/100 · €8.3M/yr market · 7.5M searches/yr · €51.91 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · €8.3M/yr market · 7.5M searches/yr · €51.91 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mixer — €8.3M/yr Amazon DE Niche (2026) - Flapen"
---
# **mixer**
**Worth a look**
Shows a $8.3M/yr market, but soft demand (-10.1% this quarter) keeps it on the watch list.
Market size 100Growth 20Conversion 27Competition 51Returns 47Price range 76Avg price 92Brand share 31Review moat 31Quality gap 65
**Market size**
**Incredible****€8.3M**
€8.3M/yr · 7.5M searches
**Avg price**
**Great****€51.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€19.23–€125.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,412.46**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, mixer is a €8.3M/yr Amazon Germany market (7.5M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixer market data**
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **€7.8M–€10.4M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**129**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 91%
**Open market**
**10%**
- WMF30% - PHILIPS27% - Ninja13% - Ganiza10% - Russell Hobbs6% - Emerio4% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
300K200KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/mixer/trend)
## **Top mixer search terms**
- **mixer**2.3M/yr-8.2%1.4% conv. - **standmixer**1.1M/yr-7.0%1.2% conv. - **smoothie maker**1.1M/yr-17.9%1.8% conv. - **mixer smoothie maker**605K/yr-9.7%2.0% conv. - **blender**572K/yr-6.1%1.0% conv. - **smoothie maker to go**267K/yr-27.1%1.1% conv. - **standmixer glas**168K/yr-0.2%0.9% conv. - **wmf mixer**189K/yr-1.6%3.3% conv. - **smoothie mixer**177K/yr-10.7%1.7% conv. - **mixer hochleistungsmixer**135K/yr+23.0%0.8% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/mixer/search-terms)
## **Top mixer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€415K10%€829K15%€1.2M20%€1.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WMF Kult X Mix & Go Mini Smoothie Maker Standmixer Blender elektrisch Shake Mixer 300 Watt Leistung Tritan-Kunststoff Flasche 600ml auslaufsicherer Schraubdeckel rutschfeste Füße Silber/Schwarz**WMF**€27.33**4.5★36,752 rev](https://www.amazon.de/dp/B00I5ABIFI) [2**Philips HR2041/41 Standmixer (450 Watt ProBlend-Technologie 1 9 Liter Kunststoffbehälter inkl. Trinkflasche) schwarz**PHILIPS**€29.29**4.3★6,446 rev](https://www.amazon.de/dp/B09CTX6BFC) [3**Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie**Ganiza**€30.53**4.5★943 rev](https://www.amazon.de/dp/B0F52MVPX1) [4**Philips 5000-Serie Standmixer inkl. Blend-and-go-Behälter - 1200 W. 2L maximales Fassungsvermögen. ProBlend Plus-Technologie. Spülmaschinengeeignete Teile. Schwarz (HR3031/00)**PHILIPS**€60.85**4.4★1,048 rev](https://www.amazon.de/dp/B0CX23H3G6) [5**WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black**WMF**€34.92**4.4★211 rev](https://www.amazon.de/dp/B0FSL2832J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies**BESROY**€29.41**645 rev5mo ago](https://www.amazon.de/dp/B0FXWZXRVF) [**GDOR 1200W Standmixer Glas 2-1 Mixer Smoothie Maker mit 1 5L Glaskrug und 650ml Reisebecher 3 Geschwindigkeiten Hochleistungsmixer Professionell Blender für Smoothies Shakes Gefrorene Getränke Saucen**GDOR**€42.83**435 rev8mo ago](https://www.amazon.de/dp/B0FXDXRXRR) [**WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black**WMF**€34.92**211 rev9mo ago](https://www.amazon.de/dp/B0FSL2832J) [**WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava**WMF**€53.59**82 rev11mo ago](https://www.amazon.de/dp/B0FMFMG6WW) [**Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie**Ganiza**€30.53**943 rev1y ago](https://www.amazon.de/dp/B0F52MVPX1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies**BESROY**€29.41**4.5★**▲ 192%**](https://www.amazon.de/dp/B0FXWZXRVF) [**Ninja Foodi Power Nutri Mixer Smoothie Maker 3-in-1 dicke Aufstriche & gefrorene Getränke Automatikprogramme 2 1L Krug 700ml Becher & 400ml Schüssel mit Power-Rührer 1200W Silber CB350EU**Ninja**€107.88**4.4★**▲ 175%**](https://www.amazon.de/dp/B08X21QX27) [**Ninja 2-in-1 Detect Power Mixer Pro & Single Serve 1200W Mixer mit Krug & 2x Single Serve Tassen Smoothies mixen Gemüse hacken & Frozen Drinks mixen Schwarz TB301EU**Ninja**€124.10**4.7★**▲ 142%**](https://www.amazon.de/dp/B0D8QNV7LM) [**Ninja 700W Slim Mixer & Smoothie Maker 2x 470ml Becher mit Ausgussdeckel persönlicher Mixer Zerkleinert Eis & Gefrorenes Obst Silber/Schwarz QB3001UKS**Ninja**€46.70**4.6★**▲ 133%**](https://www.amazon.de/dp/B08HSFT6LB) [**WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava**WMF**€53.59**4.2★**▲ 68%**](https://www.amazon.de/dp/B0FMFMG6WW)
**~~View all trending →~~**
## **What buyers say about mixer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Mischen/Mischung**28%
*“Good mixer”*
**Qualität insgesamt**16%
*“Overall, a great purchase and excellent value for the money”*
**Benutzerfreundlichkeit**9%
*“easy vom Handling”*
**Preis-Leistungs-Verhältnis**9%
*“Overall, a great purchase and excellent value for the money”*
**Einfache Reinigung**8%
*“cleaning the parts is simple”*
**beworben Vs Tatsächliches Produkt**6%
*“erfüllt alle Erwartungen”*
**Stärke**3%
*“robust”*
**Motorleistung**2%
*“Super viel Power”*
**Effizienz**2%
*“Funktioniert super”*
**Kompaktheit**1%
*“Auch das kompakte Design”*
### **What buyers complain about **
**Haltbarkeit**17%
*“Haltbarkeit”*
**Mischen/Mischung**15%
*“Mixt nicht”*
**Qualität insgesamt**10%
*“Kein WMF Standard”*
**Auslaufsicher**6%
*“Undicht”*
**Geruch**5%
*“Stinkt”*
**Funktionalität insgesamt**4%
*“Funktioniert nicht”*
**Einfache Reinigung**2%
*“Schlecht sauberzumachen und teilweise undicht”*
**Stärke**2%
*“Messbecher fragil”*
**Materialqualität**2%
*“Falsche Materialien”*
**beworben Vs Tatsächliches Produkt**2%
*“Irreführende Werbung und Beschreibung”*
### **Top return reasons **
**Funktionalität insgesamt**16%
**Gesamtgröße**15%
**Mischen/Mischung**11%
**Auslaufsicher**7%
**Qualität insgesamt**5%
**Materialqualität**5%
**Geruch**4%
**Produktzustand**4%
**Stärke**3%
**beworben Vs Tatsächliches Produkt**3%
## **Common questions**
- **Is mixer profitable to sell on Amazon Germany?**
- The niche generates €8.3M/yr across 28 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mixer niche?**
- 12 brands and 129 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in mixer?**
- Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 3.2%.
- **When does demand for mixer peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mixer niche?**
- Listings span €19.23–€125.90; the average listing price is €51.91 (sweet spot $15–$100). The average incumbent carries 3,412 reviews — the moat a new listing must climb.
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