---
title: "Matratze 70x190 — €93K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/matratze-70x190"
last_updated: "2026-08-10T23:47:13.241Z"
locale: en
meta:
description: "Niche score 45/100 · €93K/yr market · 107K searches/yr · €54.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €93K/yr market · 107K searches/yr · €54.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matratze 70x190 — €93K/yr Amazon DE Niche (2026) - Flapen"
---
# **matratze 70x190**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 45Conversion 20Competition 29Returns 79Price range 95Avg price 91Brand share 13Review moat 38Quality gap 82
**Price range**
**Incredible****€26.11–€84.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€54.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,708.19**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****€93K**
€93K/yr · 107K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, matratze 70x190 is a €93K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matratze 70x190 market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **€82K–€109K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- Traumnacht59% - MSS e.K.21% - Doctorsleep7% - hERZtal4% - Twillie3% - MiaSuite2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/matratze-70x190/trend)
## **Top matratze 70x190 search terms**
- **matratze 70x200**65K/yr+11.8%1.1% conv. - **matratze 70x190**21K/yr+39.3%0.7% conv. - **matratze 70x180**10K/yr+15.2%1.0% conv. - **matratze 70 x 200cm**6K/yr-9.0%1.2% conv. - **matratze 75x200**5K/yr+11.4%0.2% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/matratze-70x190/search-terms)
## **Top matratze 70x190 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€19K30%€28K40%€37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Traumnacht Easy Comfort Duo Kaltschaummatratze 70x200 cm | H2 & H3 | Ergonomisch & atmungsaktiv | Öko-Tex Zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | Deutscher Qualitätsstandard**Traumnacht**€45.44**4.1★1,040 rev](https://www.amazon.de/dp/B0C6Y6MXLB) [2**Traumnacht Easy Comfort Kaltschaummatratze 70x200 cm | H3 mittelfest | Ergonomisch & atmungsaktiv | Öko-Tex zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | deutscher Qualitätsstandard**Traumnacht**€45.78**4.3★12,983 rev](https://www.amazon.de/dp/B07V6F49GT) [3**MSS e.K. Medic Taschenfederkernmatratze 70 x 200 cm H3 | 7-Zonen Matratze | 20 cm Höhe (Kernhöhe 19 cm) | ergonomischer Komfortschaum | Oeko-TEX | Microfaser-Bezug | Made in Germany**MSS e.K.**€84.10**4.3★4,422 rev](https://www.amazon.de/dp/B09M8M4FQV) [4**Doctorsleep Medisleep Kaltschaum Rollmatratze 70x190 cm Härtegrad 3 Kern 10 cm Bezug Milano glatt**Doctorsleep**€51.48**4.4★647 rev](https://www.amazon.de/dp/B00KHVAF1Q) [5**Traumnacht Easy Comfort Duo Kaltschaummatratze 70x200 cm | H3 & H4 | Ergonomisch & atmungsaktiv | Öko-Tex Zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | Deutscher Qualitätsstandard**Traumnacht**€46.80**4.2★103 rev](https://www.amazon.de/dp/B0F2N68B7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**hERZtal 7-Zonen Taschenfederkernmatratze 22 cm H2-H5 Härtegrade beidseitiger Topper (weich/fest) ergonomisch & atmungsaktiv Oeko-TEX 30 Nächte Probeschlafen gerollt geliefert (70x200 cm H2)**hERZtal**€41.42**10 rev4mo ago](https://www.amazon.de/dp/B0GYZSGSRM) [**Traumnacht Easy Comfort Duo Kaltschaummatratze 70x200 cm | H3 & H4 | Ergonomisch & atmungsaktiv | Öko-Tex Zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | Deutscher Qualitätsstandard**Traumnacht**€46.80**103 rev1y ago](https://www.amazon.de/dp/B0F2N68B7K) [**Twillie Kompletter Matratzenschutz 70x190x15 cm | überlegene Qualität | 100% Wasserdicht Atmungsaktiv | Anti-Bettwanzen & Milben | Oeko-TEX zert. | AEGIS-Behandlung**Twillie**€26.11**613 rev2y ago](https://www.amazon.de/dp/B0D9FSXCD4) [**IZER Wave Kaltschaummatratze Härtegrad H3 70x190 11cm Orthopädische Matratze 7-Zonen Matratzenbezug mit Reißverschluss**IZER**€57.07**50 rev3y ago](https://www.amazon.de/dp/B0CKR5HGCH) [**Traumnacht Easy Comfort Duo Kaltschaummatratze 70x200 cm | H2 & H3 | Ergonomisch & atmungsaktiv | Öko-Tex Zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | Deutscher Qualitätsstandard**Traumnacht**€45.44**1,040 rev3y ago](https://www.amazon.de/dp/B0C6Y6MXLB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**hERZtal 7-Zonen Taschenfederkernmatratze 22 cm H2-H5 Härtegrade beidseitiger Topper (weich/fest) ergonomisch & atmungsaktiv Oeko-TEX 30 Nächte Probeschlafen gerollt geliefert (70x200 cm H2)**hERZtal**€41.42**4.1★**▲ 267%**](https://www.amazon.de/dp/B0GYZSGSRM) [**Twillie Kompletter Matratzenschutz 70x190x15 cm | überlegene Qualität | 100% Wasserdicht Atmungsaktiv | Anti-Bettwanzen & Milben | Oeko-TEX zert. | AEGIS-Behandlung**Twillie**€26.11**4.4★**▲ 101%**](https://www.amazon.de/dp/B0D9FSXCD4) [**IZER Wave Kaltschaummatratze Härtegrad H3 70x190 11cm Orthopädische Matratze 7-Zonen Matratzenbezug mit Reißverschluss**IZER**€57.07**4.1★**▲ 99%**](https://www.amazon.de/dp/B0CKR5HGCH) [**Traumnacht Easy Comfort Duo Kaltschaummatratze 70x200 cm | H3 & H4 | Ergonomisch & atmungsaktiv | Öko-Tex Zertifiziert | 13 cm Höhe | Hypoallergen & Antibakteriell | Deutscher Qualitätsstandard**Traumnacht**€46.80**4.2★**▲ 59%**](https://www.amazon.de/dp/B0F2N68B7K) [**MSS e.K. Aqua Deluxe - 7 Zonen Wellness Kaltschaummatratze - 70 x 190 cm x 16 cm (Kernhöhe 14 cm) - Härtegrad H2 & H3 - Matratze Wendematratze Kaltschaum Oeko-TEX**MSS e.K.**€75.00**4.2★**▲ 56%**](https://www.amazon.de/dp/B08FTH7H9W)
**~~View all trending →~~**
## **What buyers say about matratze 70x190**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Komfort insgesamt**40%
*“Matratze ist echt super Bequem”*
**Qualität insgesamt**20%
*“gutes Produkt”*
**Preis-Leistungs-Verhältnis**20%
*“Alles Bestens, sehr gutes Preis-Leistungs-Verhältnis”*
**Geruch**10%
*“Gute stinkende Matratze”*
**Stärke**3%
*“ist schön stabil”*
**Schaum**3%
*“Super Matratze, sehr bequem”*
**sackt/Ausgüsse**3%
*“Sie drückt nicht, ist schön stabil und man bekommt keine Rückenschmerzen”*
### **What buyers complain about **
**Geruch**33%
*“Nach einer Woche riecht die Matratze immer noch unangenehm”*
**Hartes Gefühl**33%
*“Einfach nur hart”*
**Haltbarkeit**17%
*“Nicht sehr langlebig”*
**Umweltfreundlichkeit**17%
*“ist auch nicht sehr nachhaltig”*
### **Top return reasons **
**Gesamtgröße**45%
**Hartes Gefühl**14%
**Weiches Gefühl**8%
**Komfort insgesamt**7%
**Geruch**6%
**Höhe**4%
**Funktionalität insgesamt**3%
**Dicke**3%
**Dünn**3%
**sackt/Ausgüsse**2%
## **Common questions**
- **Is matratze 70x190 profitable to sell on Amazon Germany?**
- The niche generates €93K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the matratze 70x190 niche?**
- 8 brands and 12 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in matratze 70x190?**
- Top complaints mined from reviews: Geruch, Hartes Gefühl, Haltbarkeit. The return rate is 1.8%.
- **When does demand for matratze 70x190 peak?**
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the matratze 70x190 niche?**
- Listings span €26.11–€84.10; the average listing price is €54.71 (sweet spot $15–$100). The average incumbent carries 2,708 reviews — the moat a new listing must climb.
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