---
title: "Search terms — matratze 120x190 - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/matratze-120x190/search-terms"
last_updated: "2026-08-10T21:33:03.726Z"
locale: en
meta:
  description: "Niche score 55/100 · €52K/yr market · 39K searches/yr · €85.20 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €52K/yr market · 39K searches/yr · €85.20 avg price. A small market ($52K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — matratze 120x190 - Flapen"
---

# **matratze 120x190**

**Worth a look**

Shows low returns (1.5%), but a small market ($52K/yr) keeps it on the watch list.

Market size 13Growth 59Conversion 19Competition 73Returns 84Price range 61Avg price 80Brand share 72Review moat 56Quality gap 62

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€85.20**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€8.95–€149.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+33.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****1,266.25**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€52K**

€52K/yr · 39K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Search terms