---
title: "Products — mallappen - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/mallappen/products"
last_updated: "2026-08-10T19:23:30.208Z"
locale: en
meta:
  description: "Niche score 55/100 · €21K/yr market · 57K searches/yr. Prices mostly outside the sweet spot ($2.26–$11.84) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €21K/yr market · 57K searches/yr. Prices mostly outside the sweet spot ($2.26–$11.84) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — mallappen - Flapen"
---

# **mallappen**

**Worth a look**

Shows demand growing +697.3% this quarter, but prices mostly outside the sweet spot ($2.26–$11.84) keeps it on the watch list.

Market size 5Growth 100Conversion 66Competition 64Returns 98Price range 0Avg price 17Brand share 63Review moat 62Quality gap 30

**Growth**

**Incredible****+697.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,026.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****€6.25**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****€21K**

€21K/yr · 57K searches

**Price range**

**Bad****€2.26–€11.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Products