---
title: "Madeleines Backform — €38K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/madeleines-backform"
last_updated: "2026-08-10T18:25:07.677Z"
locale: en
meta:
description: "Niche score 44/100 · €38K/yr market · 54K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €38K/yr market · 54K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Madeleines Backform — €38K/yr Amazon DE Niche (2026) - Flapen"
---
# **madeleines backform**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 63Competition 38Returns 93Price range 63Avg price 55Brand share 56Review moat 73Quality gap 35
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****586.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€7.20–€28.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****€12.64**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€38K**
€38K/yr · 54K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, madeleines backform is a €38K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madeleines backform market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€38K–€51K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **16.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**23%**
- OAMCEG28% - Master Class14% - Honnesserry11% - RBV Birkmann10% - LE CREUSET9% - Surflyee6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/madeleines-backform/trend)
## **Top madeleines backform search terms**
- **madeleines backform**35K/yr-4.1%4.7% conv. - **madeleine form**7K/yr-16.5%4.0% conv. - **madeleine backform**4K/yr-27.7%3.5% conv. - **bärentatzen backform**8K/yr-51.8%1.4% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/madeleines-backform/search-terms)
## **Top madeleines backform products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€4K20%€8K30%€11K40%€15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OAMCEG Madeleines Backform 12 Mulden 2 Stück Madeleine Form Antihaftbeschichtet Karbonstahl mit Backpinsel für Ofen Backen Schokolade Brownies Kekse**OAMCEG**€15.63**4.6★82 rev](https://www.amazon.de/dp/B0DDKZ9NKQ) [2**Bärentatzen- & Madeleine-Form Birkmann grau 37 x 26 cm Karbonstahl Marken-Antihaftbeschichtung 18-fach Backform für Madeleines & Bärentatzen**RBV Birkmann**€16.81**4.6★396 rev](https://www.amazon.de/dp/B07CKHKSBJ) [3**MasterClass Madeleine-Blech mit PTFE- PFOA- und BPA-freier Antihaftbeschichtung robuster 1 mm dicker Kohlenstoffstahl 24-Loch-Kuchenform Grau**Master Class**€12.84**4.4★1,336 rev](https://www.amazon.de/dp/B00JBJ53L2) [4**Le Creuset Antihaft Madeleine-Form Für 12 Stück Sauerteigbeständig Aus Karbonstahl gefertigt Anthrazit/Orange 46061000010000**LE CREUSET**€28.00**4.8★488 rev](https://www.amazon.de/dp/B00XK2YWEA) [5**Honnesserry 2 Stück Silikon Madeleines Backform Für Schokolade SüßIgkeiten Kekse Eiswürfel (9 Hohlräume Braun)**Honnesserry**€7.59**4.5★929 rev](https://www.amazon.de/dp/B08NYQ7YH6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YXHZVON 2 Stücke Madeleine Backformen Karbonstahl Backform für Madeleine**YXHZVON**€14.18**3 rev3mo ago](https://www.amazon.de/dp/B0GVJZZWH8) [**Akranini Madeleines Backform 2 Stück Non-Stick 12 Cup Madeleine Baking Pan Carbonstahl Anti-Haft mit Silikonpinsel für Ofen & Madeleines Gebäck (Schwarz & Golden)**Akranini**€13.52**6 rev5mo ago](https://www.amazon.de/dp/B0GBVCR2QN) [**Akranini Madeleines Backform 2 Stück Non-Stick 12 Cup Madeleine Baking Pan Carbonstahl Anti-Haft mit Silikonpinsel für Ofen & Madeleines Gebäck (Golden)**Akranini**€14.28**6 rev5mo ago](https://www.amazon.de/dp/B0GBTZ5YT7) [**HXSYKJDM 4 Stück Madeleine Backformen 9 Hohlräume Silikon Madeleines Backformen Antihaftbeschichtete und BPA-frei Muschelförmige Silikonformen**HXSYKJDM**€7.70**15 rev1y ago](https://www.amazon.de/dp/B0DK143FP6) [**OAMCEG Madeleines Backform 12 Mulden 2 Stück Madeleine Form Antihaftbeschichtet Karbonstahl mit Backpinsel für Ofen Backen Schokolade Brownies Kekse**OAMCEG**€15.63**82 rev1y ago](https://www.amazon.de/dp/B0DDKZ9NKQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YXHZVON 2 Stücke Madeleine Backformen Karbonstahl Backform für Madeleine**YXHZVON**€14.18**5.0★**▲ 367%**](https://www.amazon.de/dp/B0GVJZZWH8) [**Akranini Madeleines Backform 2 Stück Non-Stick 12 Cup Madeleine Baking Pan Carbonstahl Anti-Haft mit Silikonpinsel für Ofen & Madeleines Gebäck (Golden)**Akranini**€14.28**4.4★**▲ 293%**](https://www.amazon.de/dp/B0GBTZ5YT7) [**Akranini Madeleines Backform 2 Stück Non-Stick 12 Cup Madeleine Baking Pan Carbonstahl Anti-Haft mit Silikonpinsel für Ofen & Madeleines Gebäck (Schwarz & Golden)**Akranini**€13.52**4.4★**▲ 224%**](https://www.amazon.de/dp/B0GBVCR2QN) [**HXSYKJDM 4 Stück Madeleine Backformen 9 Hohlräume Silikon Madeleines Backformen Antihaftbeschichtete und BPA-frei Muschelförmige Silikonformen**HXSYKJDM**€7.70**4.1★**▲ 132%**](https://www.amazon.de/dp/B0DK143FP6) [**Le Creuset Antihaft Madeleine-Form Für 12 Stück Sauerteigbeständig Aus Karbonstahl gefertigt Anthrazit/Orange 46061000010000**LE CREUSET**€28.00**4.8★**▲ 119%**](https://www.amazon.de/dp/B00XK2YWEA)
**~~View all trending →~~**
## **What buyers say about madeleines backform**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**33%
*“Top Produkt”*
**Materialqualität**18%
*“Starkes Material”*
**Preis-Leistungs-Verhältnis**7%
*“Gut und Günstig”*
**Backen**6%
*“So macht Backen Spaß”*
**Einfache Reinigung**6%
*“Auch die Reinigung gestaltet sich dadurch unkompliziert”*
**Funktionalität insgesamt**5%
*“Das Backblech funktioniert bestens”*
**Komfort insgesamt**5%
*“sehr bequem, super zu reinigen”*
**Heizung**5%
*“Perfekte Hitzeverteilung”*
**Haftung/Klebrigkeit**5%
*“bleibt nicht hängen”*
**Stärke**3%
*“Das Carbonstahl-Material wirkt stabil”*
### **What buyers complain about **
**Haftung/Klebrigkeit**20%
*“Es klebt”*
**Kratzfestigkeit**20%
*“Kratzempfindlich”*
**Dicke**20%
*“Wirklich dick einfetten”*
**Geruch**10%
*“Die Formen riechen sehr unangenehm”*
**Qualität insgesamt**10%
*“Schlechte Qualität”*
**Einfache Reinigung**4%
*“Obwohl die Formen bis zu 230 Grad aushalten wird zwingend zur manuellen Reinigung geraten, da ansonsten die Beschichtung abgehen kann”*
### **Top return reasons **
**Gesamtgröße**44%
**Qualität insgesamt**17%
**Geruch**8%
**Form/Stil**7%
**Haftung/Klebrigkeit**4%
**Kompatibilität – insgesamt**2%
**Dünn**2%
**Kratzfestigkeit**2%
**Ebenheit**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is madeleines backform profitable to sell on Amazon Germany?**
- The niche generates €38K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the madeleines backform niche?**
- 16 brands and 51 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in madeleines backform?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Kratzfestigkeit, Dicke. The return rate is 1.1%.
- **When does demand for madeleines backform peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the madeleines backform niche?**
- Listings span €7.20–€28.00; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 587 reviews — the moat a new listing must climb.
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