---
title: "Macarons — €29K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/macarons"
last_updated: "2026-08-10T18:24:58.275Z"
locale: en
meta:
description: "Niche score 44/100 · €29K/yr market · 150K searches/yr · €15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · €29K/yr market · 150K searches/yr · €15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macarons — €29K/yr Amazon DE Niche (2026) - Flapen"
---
# **macarons**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 22Conversion 16Competition 39Returns 96Price range 70Avg price 75Brand share 56Review moat 24Quality gap 86
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****€15.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€3.58–€41.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,283.68**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€29K**
€29K/yr · 150K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, macarons is a €29K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macarons market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **€45K–€60K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#317**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **58%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**22%**
- AKKA23% - Günthart17% - Macarons de Pauline13% - Confiserie Rabbel10% - Pati-Versand8% - sweetART Germany6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
5K4KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/macarons/trend)
## **Top macarons search terms**
- **macarons**106K/yr-7.5%1.1% conv. - **macarons kaufen**31K/yr+0.3%1.3% conv. - **macaron**12K/yr-13.5%0.7% conv. - **frische macarons**583/yr-70.5%0.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/macarons/search-terms)
## **Top macarons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€1K10%€3K15%€4K20%€6K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)**Günthart**€3.58**4.0★73 rev](https://www.amazon.de/dp/B0CMD14MD6) [2**AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum**AKKA**€17.57**4.8★15 rev](https://www.amazon.de/dp/B0GBQY1P7D) [3**Confiserie Rabbel | Macarons gemischt | 16 Macarons in Handarbeit hergestellt | 150 g**Confiserie Rabbel**€17.09**3.7★328 rev](https://www.amazon.de/dp/B004RG9VG2) [4**Macarons de Pauline Macarons Mix Erdbeere Pistazie und Schokolade**Macarons de Pauline**€6.69**3.6★83 rev](https://www.amazon.de/dp/B01G8TJ0JI) [5**Macaron Mix 300g**Pati-Versand**€12.05**3.7★27 rev](https://www.amazon.de/dp/B089S33WZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum**AKKA**€17.57**15 rev6mo ago](https://www.amazon.de/dp/B0GBQY1P7D) [**AKKA Macarons Handgemachte Premium Macarons Signature Selection Box - Red Velvet/Bueno/Erdbeere/Salted Caramel/Pistazie/Vanille**AKKA**€18.11**15 rev6mo ago](https://www.amazon.de/dp/B0GBRG72D3) [**AKKA Macarons Handgemachte Premium Macarons Sweet Love Box - Red Velvet/Himbeere/Erdbeer Cheesecake/Erdbeere/Passionsfrucht/Vanille**AKKA**€18.16**15 rev6mo ago](https://www.amazon.de/dp/B0GBS8STW8) [**Günthart BackDecor 10 bunte Makkarons vegan in fünf verschiedenen pastellfarben erhältlich rosa gelb grün blau lila 1er Pack (25 gr)**Günthart**€3.58**73 rev2y ago](https://www.amazon.de/dp/B0CMD14MD6) [**PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play**PhysKcal**€41.36**245 rev2y ago](https://www.amazon.de/dp/B0CFQ92MYX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PhysKcal 5 Panel Macaron Klappbare Weichbodenmatte Turnmatte Fitnessmatte Gymnastikmatte mit Tragegriffen Sportmatte Spielmatte Tumbling-Matte für Kinder Polsterung für Activity Play**PhysKcal**€41.36**4.4★**▲ 327%**](https://www.amazon.de/dp/B0CFQ92MYX) [**Schlüsselanhänger Schlüsselbund Paris Eiffelturm Macaroon Bunte Gold Metall Tasche Anhänger Schlüsselring Für Damen Mädchen(purple)**Walfront**€5.74**4.1★**▲ 293%**](https://www.amazon.de/dp/B077B5CJ19) [**premium französische Macarons - kleine Geschenkbox (Premium Mix)**duSucre Macarons**€25.21**4.5★**▲ 140%**](https://www.amazon.de/dp/B0D2VBK9F1) [**AKKA Macarons Handgemachte Premium Macarons Cool Mix Box - Pistazie/Frozen Joghurt/Mango- Peach/Oreo/Blutorange/Bubble Gum**AKKA**€17.57**4.8★**▲ 96%**](https://www.amazon.de/dp/B0GBQY1P7D) [**Amazon Basics Rechteckig Backmatte für Macarons aus Silikon Beige Grau 2 Stück 29.5 x 41.9 cm**Amazon Basics**€7.80**4.4★**▲ 77%**](https://www.amazon.de/dp/B077XR38W3)
**~~View all trending →~~**
## **What buyers say about macarons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**16%
*“Lecker”*
**Farbe**11%
*“Farben sind schön”*
**Benutzerfreundlichkeit**11%
*“Sehr einfach anzuwenden”*
**Geschmack**9%
*“Top Macarons”*
**Einfache Reinigung**8%
*“Super gut zu reinigen”*
**Geschenk Zweck**6%
*“War ein Geschenk fürs Enkelkind”*
**beworben Vs Tatsächliches Produkt**6%
*“Macht, was es soll”*
**Qualität insgesamt**5%
*“Tolles Produkt”*
**Materialqualität**5%
*“gutes Material”*
**Kissen**3%
*“schöne Turnmatte”*
### **What buyers complain about **
**Geschmack insgesamt**32%
*“schmecken nicht”*
**Gesamtgröße**14%
*“Leider waren die Stücke sehr klein”*
**Preis-Leistungs-Verhältnis**7%
*“Überteuertes Pulver”*
**Abgestanden/verfault/verwöhnt**7%
*“war auch nicht mehr ganz so frisch”*
**Geschmack**7%
*“Weder Konsistenz noch Geschmack kommen auch nur annähernd an einen echten Macaron heran”*
**Qualität insgesamt**4%
*“Schlecht verarbeitet”*
**Hartes Gefühl**4%
*“recht hart, schmecken nicht”*
**Farbe**4%
*“Trocken und farblich anders”*
**Feucht/Trocken**4%
*“Trocken und farblich anders”*
**Haltbarkeit**4%
*“Nach wenigen Wochen Nutzung leider schon kaputt”*
### **Top return reasons **
**Qualität insgesamt**22%
**Defekt Material/Teile**18%
**Geruch**9%
**Gesamtgröße**9%
**Materialqualität**6%
**Nähen/Finish/Polieren**6%
**Fleckenbeständigkeit**5%
**beworben Vs Tatsächliches Produkt**5%
**Dünn**5%
**Benutzerfreundlichkeit**5%
## **Common questions**
- **Is macarons profitable to sell on Amazon Germany?**
- The niche generates €29K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the macarons niche?**
- 14 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in macarons?**
- Top complaints mined from reviews: Geschmack insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.8%.
- **When does demand for macarons peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the macarons niche?**
- Listings span €3.58–€41.36; the average listing price is €15.09 (sweet spot $15–$100). The average incumbent carries 6,284 reviews — the moat a new listing must climb.
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