---
title: "Loki — €7K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/loki"
last_updated: "2026-08-11T00:00:07.353Z"
locale: en
meta:
description: "Niche score 40/100 · €7K/yr market · 70K searches/yr · €17.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €7K/yr market · 70K searches/yr · €17.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Loki — €7K/yr Amazon DE Niche (2026) - Flapen"
---
# **loki**
**Skip it**
A small market ($7K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 11Conversion 7Competition 61Returns 79Price range 76Avg price 81Brand share 48Review moat 65Quality gap 42
**Avg price**
**Great****€17.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€4.74–€47.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****894.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€7K**
€7K/yr · 70K searches
According to Flapen's Amazon Germany niche tracking, loki is a €7K/yr Amazon Germany market (70K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loki market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€9K–€13K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#8,170**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **34%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**141**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**20%**
- Funko51% - Kiss of Leather8% - Loungefly7% - LEGO6% - DGP4% - Marvel4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/loki/trend)
## **Top loki search terms**
- **loki**52K/yr-31.3%0.1% conv. - **loki funko pop**6K/yr-7.6%1.0% conv. - **loki merch**4K/yr+4.0%0.5% conv. - **funko pop loki**5K/yr-40.8%1.4% conv. - **marvel loki**3K/yr-27.3%0.4% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/loki/search-terms)
## **Top loki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2728%€54412%€81616%€1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Marvel: Loki - Loki - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler und Display**Funko**€11.12**4.8★777 rev](https://www.amazon.de/dp/B0C4RWLTKY) [2**Funko - Pop! Avengers: Loki mit Zepter das im Dunkeln leuchtet Sonderedition 985**Funko**€47.38**4.8★1,183 rev](https://www.amazon.de/dp/B09SY7BN3W) [3**Kiss of Leather Fingerring Loki aus 925 Sterling Silber Gr. 52-74 (58 (18.5))**Kiss of Leather**€36.13**4.9★37 rev](https://www.amazon.de/dp/B07YRTYF5P) [4**Loungefly Marvel Loki Classic Cosplay Zip Around Wallet Mehrfarbig/Meereswellen (Ocean Tides) Classic**Loungefly**€39.71**4.8★734 rev](https://www.amazon.de/dp/B08DTR7FM3) [5**Funko Pop Moment 1065 Loki & Sylvie Loki (Sonderedition) (Oversized)**Funko**€20.41**4.7★44 rev](https://www.amazon.de/dp/B0B5ZMW4Y3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Thor&Loki Aufkleber Wasserfester PVC-Stickers Individuelle Graffiti-Cartoon-Motive Kinder-Deko-Sticker für Skateboards Koffer & glatte Oberflächen**TrustKK**€4.74**29 rev1y ago](https://www.amazon.de/dp/B0FDGH28SF) [**Swtgaah Nordische Götter Figur Odin Thor Loki Kunstharz Statue Handwerk Mythos Legende Schutzpatron Dekoration für Zuhause Studie(Loki)**Swtgaah**€15.81**13 rev1y ago](https://www.amazon.de/dp/B0DWWYKXWR) [**LEGO Marvel - 854294 - Schlüsselanhänger Loki - ab 6 Jahren**LEGO**€8.53**122 rev2y ago](https://www.amazon.de/dp/B0CRZ5MGT7) [**Funko Pop! Marvel: Loki - Loki - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler und Display**Funko**€11.12**777 rev2y ago](https://www.amazon.de/dp/B0C4RWLTKY) [**Funko Pop! Keychain: Marvel - Loki - Alligator Loki - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - TV Fans - Minifigur**Funko**€13.90**114 rev2y ago](https://www.amazon.de/dp/B0BVZQG5QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kiss of Leather Fingerring Loki aus 925 Sterling Silber Gr. 52-74 (58 (18.5))**Kiss of Leather**€36.13**4.9★**▲ 185%**](https://www.amazon.de/dp/B07YRTYF5P) [**Pop! Thor (2011) - Frost Giant Loki Infinity Saga Glow-in-The-Dark**Funko**€21.39**4.8★**▲ 165%**](https://www.amazon.de/dp/B0CBKJ13CR) [**Loungefly Marvel Loki Classic Cosplay Zip Around Wallet Mehrfarbig/Meereswellen (Ocean Tides) Classic**Loungefly**€39.71**4.8★**▲ 151%**](https://www.amazon.de/dp/B08DTR7FM3) [**YANVS Gelbe Maske Erwachsene Kopfbedeckung Halloween Kostüm Requisiten**YANVS**€15.20**3.7★**▲ 111%**](https://www.amazon.de/dp/B0BKK3P2PZ) [**Loki unisex-adult Loki Schwarz Einheitsgröße EU**Difuzed**€19.54**4.3★**▲ 107%**](https://www.amazon.de/dp/B08N6RRZ7M)
**~~View all trending →~~**
## **What buyers say about loki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Druckqualität**14%
*“Der Druck und auch die ausgeschnittene Form machen einen sehr guten Eindruck, alles ist klar und deutlich zu erkennen und es gibt keine ausgefransten Kanten”*
**Sammlungsobjekte**14%
*“Ein wunderschöner Funko Pop als Ergänzung für meine Sammlung”*
**beworben Vs Tatsächliches Produkt**14%
*“Alles wie in der Beschreibung”*
**Qualität insgesamt**14%
*“Qualität ist super”*
**Geschenk Zweck**14%
*“ob's was war keine Ahnung es war ein Geschenk per Post an ei e gute Freundin”*
**Gesamtgröße**14%
*“Größe passt”*
**Preis-Leistungs-Verhältnis**7%
*“In Relation zum Preis ist sie gerade noch in Ordnung”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**33%
*“Schade ums Geld”*
**Gesamtgröße**33%
*“Viel zu eng”*
**Farbe**17%
*“Die Farbe sieht in real eher dunkelgelb/hellorange aus”*
### **Top return reasons **
**Gesamtgröße**24%
**Produktzustand**12%
**beworben Vs Tatsächliches Produkt**12%
**Länge**6%
**Haftung/Klebrigkeit**6%
**Qualität insgesamt**6%
**Falten**6%
**Ethischer Handel/Fairer Handel**6%
**Griff**6%
**Materialqualität**6%
## **Common questions**
- **Is loki profitable to sell on Amazon Germany?**
- The niche generates €7K/yr across 32 tracked products. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the loki niche?**
- 17 brands and 141 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in loki?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Farbe. The return rate is 1.8%.
- **When does demand for loki peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the loki niche?**
- Listings span €4.74–€47.38; the average listing price is €17.39 (sweet spot $15–$100). The average incumbent carries 895 reviews — the moat a new listing must climb.
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