---
title: "Search terms — kerzen - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/kerzen/search-terms"
last_updated: "2026-07-21T15:40:50.034Z"
locale: en
meta:
  description: "Niche score 64/100 · €2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · €2.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — kerzen - Flapen"
---

# **kerzen**

**Worth a look**

Shows a $2.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 0Conversion 32Competition 94Returns 96Price range 81Avg price 76Brand share 69Review moat 40Quality gap 57

**Market size**

**Incredible****€2.8M**

€2.8M/yr · 7.2M searches

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Great****€2.98–€70.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****€15.42**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,471.77**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-49.7%**

90-day search growth — must beat 0% to launch