---
title: "Search terms — kai - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/kai/search-terms"
last_updated: "2026-08-11T04:49:37.054Z"
locale: en
meta:
  description: "Niche score 39/100 · €197K/yr market · 173K searches/yr · €139.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · €197K/yr market · 173K searches/yr · €139.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — kai - Flapen"
---

# **kai**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 39Growth 14Conversion 10Competition 71Returns 85Price range 28Avg price 62Brand share 2Review moat 84Quality gap 24

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****319.66**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****€139.21**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€197K**

€197K/yr · 173K searches

**Price range**

**Okay****€13.84–€320.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-21.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")

## Search terms