---
title: "Hazbin Hotel — €47K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/hazbin-hotel"
last_updated: "2026-08-10T13:41:10.319Z"
locale: en
meta:
description: "Niche score 48/100 · €47K/yr market · 1.3M searches/yr · €16.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €47K/yr market · 1.3M searches/yr · €16.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hazbin Hotel — €47K/yr Amazon DE Niche (2026) - Flapen"
---
# **hazbin hotel**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 12Growth 4Conversion 3Competition 78Returns 79Price range 81Avg price 78Brand share 71Review moat 95Quality gap 58
**Review moat**
**Great****104.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****€5.19–€59.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****€16.14**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€47K**
€47K/yr · 1.3M searches
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, hazbin hotel is a €47K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazbin hotel market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **€40K–€48K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#2,892**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **52%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**62%**
Top 20: 94%
**Top-5 click share**
**37%**
Top 20: 71%
**Open market**
**32%**
- LKY STAR29% - Funko11% - Numskull9% - TUBBZ8% - Yulefly6% - Ainvliya5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.
125K75KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/hazbin-hotel/trend)
## **Top hazbin hotel search terms**
- **hazbin hotel**898K/yr-43.3%0.2% conv. - **hazbin**116K/yr-18.6%0.0% conv. - **hazbin hotel merch**86K/yr-37.8%0.6% conv. - **hasbin hotel**67K/yr-44.9%0.1% conv. - **alastor**21K/yr-42.2%0.4% conv. - **hazbin hotel funko pop**20K/yr-61.0%1.0% conv. - **hazbin hotel plush**22K/yr-46.0%0.7% conv. - **hazbin hotel alastor**17K/yr-47.6%0.7% conv. - **hazbin hotel figur**12K/yr-36.0%0.3% conv. - **vox hazbin hotel**13K/yr-58.0%0.8% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/hazbin-hotel/search-terms)
## **Top hazbin hotel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€6K16%€8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex**LKY STAR**€12.70**4.8★8 rev](https://www.amazon.de/dp/B0FD8R78N8) [2**Numskull Hazbin Hotel Alastor Statue Offizielle Sammlerfigur mit Glanz-Finish 28cm großes Schaustück**Numskull**€59.50**4.6★68 rev](https://www.amazon.de/dp/B0FLDQJZTN) [3**Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex**LKY STAR**€12.54**4.8★8 rev](https://www.amazon.de/dp/B0FD8N8LRM) [4**Ainvliya 8 Stück Ha-zbin Hotel Schlüsselanhänger Anime Schlüsselanhänger Set hängende Ornament Anhänger für Kinder Erwachsene**Ainvliya**€7.27**5.0★5 rev](https://www.amazon.de/dp/B0G9MPTJ8H) [5**Hazbin Hotel Plüschtiere Meow Meow Charaktermodelle Anime Plüschpuppen & Kissen Weiche Spielzeug für Kinder und Erwachsene (Alastor)**STOAT**€16.92**4.1★7 rev](https://www.amazon.de/dp/B0GLYBJDZY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ayucanpeng Hazbin Hotel Plush Weiches Gefülltes Tier Puppe Plüschspielzeug Cartoon Stoffpuppe für Kinder Kindergeschenk-Kissen Kissen Puppe for Kinder und Erwachsene Spielzeuggeschenk**Ayucanpeng**€8.38**5 rev3mo ago](https://www.amazon.de/dp/B0GFX581N2) [**TUBBZ Box-Ausgabe: Hazbin Hotel Alastor Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse**TUBBZ**€17.00**76 rev4mo ago](https://www.amazon.de/dp/B0G1YW77SB) [**TUBBZ Mini: Hazbin Hotel Alastor Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse**TUBBZ**€7.84**76 rev4mo ago](https://www.amazon.de/dp/B0G1YX62PX) [**TUBBZ Box-Ausgabe: Hazbin Hotel Lucifer Morningstar Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse**TUBBZ**€16.86**76 rev4mo ago](https://www.amazon.de/dp/B0G3Q9VSB1) [**Hazbin Hotel Plüschtiere Meow Meow Charaktermodelle Anime Plüschpuppen & Kissen Weiche Spielzeug für Kinder und Erwachsene (Alastor)**STOAT**€16.92**7 rev5mo ago](https://www.amazon.de/dp/B0GLYBJDZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex**LKY STAR**€12.54**4.8★**▲ 257%**](https://www.amazon.de/dp/B0FD8N8LRM) [**TUBBZ Box-Ausgabe: Hazbin Hotel Lucifer Morningstar Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse**TUBBZ**€16.86**4.7★**▲ 246%**](https://www.amazon.de/dp/B0G3Q9VSB1) [**TUBBZ Box-Ausgabe: Hazbin Hotel Alastor Cosplaying Gummiente Vinylfigur Offizielle Sammelfigur für Fans von Hellaverse**TUBBZ**€17.00**4.7★**▲ 227%**](https://www.amazon.de/dp/B0G1YW77SB) [**Numskull Hazbin Hotel Alastor Statue Offizielle Sammlerfigur mit Glanz-Finish 28cm großes Schaustück**Numskull**€59.50**4.6★**▲ 213%**](https://www.amazon.de/dp/B0FLDQJZTN) [**Hazbin Hotel T-Shirt Anime Cartoon Design Kurzarm Baumwolle Schwarz und Weiß Unisex**LKY STAR**€12.70**4.8★**▲ 130%**](https://www.amazon.de/dp/B0FD8R78N8)
**~~View all trending →~~**
## **What buyers say about hazbin hotel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**26%
*“Alles prima und qualität ist top”*
**Geschenk Zweck**18%
*“Super Geschenk”*
**beworben Vs Tatsächliches Produkt**10%
*“Wie auf den bildern”*
**Weiches Gefühl**9%
*“Das Material fühlt sich angenehm weich an”*
**Design insgesamt**8%
*“Die Figur ist wirklich sehr süß und detailgetreu”*
**Preis-Leistungs-Verhältnis**6%
*“super plushie für einen guten preis”*
**Sammlungsobjekte**4%
*“Sehr Nice, meinen Liebling als limited case”*
**Farbe**3%
*“Sehr hübsch”*
**Gewicht leicht**2%
*“Figur viel leichter”*
**Gesamtgröße**2%
*“Optik und alles passt”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**23%
*“Geld nicht wert”*
**beworben Vs Tatsächliches Produkt**13%
*“Leider anders als auf dem Foto”*
**Gesamtgröße**13%
*“Dachte es wäre etwas größer”*
**Materialqualität**13%
*“Aber eins kann ich sagen das der material unterschied von diesem und meinem anderen cox 2 verschiedenen welten sind”*
**Kratzfestigkeit**6%
*“hat durch den Transport leider Kratzer abbekommen.”*
**Haftung/Klebrigkeit**6%
*“Ein paar der Anhänger waren ein bisschen klebrig”*
**Stärke**4%
*“sehr leicht zerbrechlich”*
**Haltbarkeit**4%
*“umgefallen, ist es kaputt!!.”*
### **Top return reasons **
**Qualität insgesamt**23%
**Farbe**11%
**Defekt Material/Teile**9%
**Kratzfestigkeit**7%
**Preis-Leistungs-Verhältnis**7%
**Fall/Aufprallschutz**7%
**Gesamtgröße**7%
**Nähen/Finish/Polieren**5%
**beworben Vs Tatsächliches Produkt**5%
**Materialqualität**5%
## **Common questions**
- **Is hazbin hotel profitable to sell on Amazon Germany?**
- The niche generates €47K/yr across 48 tracked products. 1 of 28 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the hazbin hotel niche?**
- 27 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in hazbin hotel?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Gesamtgröße. The return rate is 1.8%.
- **When does demand for hazbin hotel peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the hazbin hotel niche?**
- Listings span €5.19–€59.50; the average listing price is €16.14 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.
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