---
title: "Havana Club — €350K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/havana-club"
last_updated: "2026-08-10T20:32:55.472Z"
locale: en
meta:
description: "Niche score 52/100 · €350K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €350K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Havana Club — €350K/yr Amazon DE Niche (2026) - Flapen"
---
# **havana club**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 53Growth 39Conversion 50Competition 50Returns 99Price range 81Avg price 95Brand share 17Review moat 65Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.40–€111.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****912.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****€350K**
€350K/yr · 372K searches
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, havana club is a €350K/yr Amazon Germany market (372K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **havana club market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **€351K–€468K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 88%
**Open market**
**4%**
- Captain Morgan40% - BACARDI30% - Generisch13% - Havana Club7% - Sipply4% - Havaianas3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/havana-club/trend)
## **Top havana club search terms**
- **captain morgan**83K/yr+4.7%6.1% conv. - **bacardi**64K/yr+9.6%3.9% conv. - **havana club**58K/yr+25.8%0.4% conv. - **bacardi rum**27K/yr-3.8%5.1% conv. - **havanna club**25K/yr+17.1%0.5% conv. - **havanna club 3**15K/yr+46.6%0.5% conv. - **havanna**18K/yr+25.8%0.1% conv. - **havana club gläser**11K/yr+23.8%2.9% conv. - **havana**9K/yr+19.1%0.3% conv. - **havanna club geschenkset**8K/yr+21.3%0.6% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/havana-club/search-terms)
## **Top havana club products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€17K10%€35K15%€52K20%€70K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Captain Morgan Original Spiced Gold | Blended Rum |Gewürze und Vanille-Aromen| Karibisches Flair |für Cocktails & Longdrinks | 35% vol | 700ml Einzelflasche |**Captain Morgan**€9.18**4.7★2,021 rev](https://www.amazon.de/dp/B004K1D0BG) [2**BACARDI Carta Blanca Superior White Rum - 70 cl/700 ml 37 5 Vol-% - Legendärer Weißer Karibik-Rum Perfekt zum Mixen und für Cocktails**BACARDI**€10.22**4.7★794 rev](https://www.amazon.de/dp/B0160XASZC) [3**Havana Club 3 Años Rum 40% vol. Weißer Rum für Mojito & Daiquiri 0 7 Liter**Generisch**€36.09**5.0★2 rev](https://www.amazon.de/dp/B0GH4XV7GX) [4**Captain Morgan Original Spiced Gold Blended Rum Karibischer Geschmack Spirituouse CMOSG 35% Vol 1500ml Einzelflasche**Captain Morgan**€16.13**4.8★544 rev](https://www.amazon.de/dp/B00KM0DL5O) [5**6 x Havana Club Rum Exclusive Tumbler Glas Longdrink Bar Cocktail Party**Havana Club**€23.36**4.7★49 rev](https://www.amazon.de/dp/B07VGS45PS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sipply Geschenkset 3-teilig mit 2 Tumbler und 1 Flasche Havana Club 0 7l 37 5% Vol. | mit Geschenkverpackung: Orange | Geschenk für Frauen Männer Mama Papa Freundin zu Weihnachten Ostern**Sipply**€39.99**3 rev3mo ago](https://www.amazon.de/dp/B0GTVW9QBX) [**Havana Club 3 Años Rum 40% vol. Weißer Rum für Mojito & Daiquiri 0 7 Liter**Generisch**€36.09**2 rev6mo ago](https://www.amazon.de/dp/B0GH4XV7GX) [**Havana Club 3 Años Rum 40% vol. Weißer Kubanischer Rum 3 Jahre Gereift 6er Sparpack 6 x 0 7 Liter**Generisch**€111.83**0 rev6mo ago](https://www.amazon.de/dp/B0GH5FQ6WB) [**BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht**BACARDI**€10.94**40 rev2y ago](https://www.amazon.de/dp/B0D6NBV4BY) [**Havaianas Top Brasil Unisex FlipFlop Black 43 EU**Havaianas**€17.65**5,586 rev2y ago](https://www.amazon.de/dp/B09XJFWQKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Havaianas Top Brasil Unisex FlipFlop Black 43 EU**Havaianas**€17.65**4.5★**▲ 315%**](https://www.amazon.de/dp/B09XJFWQKZ) [**Sipply Geschenkset 3-teilig mit 2 Tumbler und 1 Flasche Havana Club 0 7l 37 5% Vol. | mit Geschenkverpackung: Orange | Geschenk für Frauen Männer Mama Papa Freundin zu Weihnachten Ostern**Sipply**€39.99**5.0★**▲ 279%**](https://www.amazon.de/dp/B0GTVW9QBX) [**Havana Club 3 Años Rum 40% vol. Weißer Rum für Mojito & Daiquiri 0 7 Liter**Generisch**€36.09**5.0★**▲ 151%**](https://www.amazon.de/dp/B0GH4XV7GX) [**Havana Club 3 Años Rum 40% vol. Weißer Kubanischer Rum 3 Jahre Gereift 6er Sparpack 6 x 0 7 Liter**Generisch**€111.83**0.0★**▲ 72%**](https://www.amazon.de/dp/B0GH5FQ6WB) [**6 x Havana Club Rum Exclusive Tumbler Glas Longdrink Bar Cocktail Party**Havana Club**€23.36**4.7★**▲ 45%**](https://www.amazon.de/dp/B07VGS45PS)
**~~View all trending →~~**
## **What buyers say about havana club**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschmack insgesamt**38%
*“Schmeckt”*
**Alkoholgeschmack**27%
*“Der alkoholfreie Gin hingegen schmeckt”*
**Preis-Leistungs-Verhältnis**8%
*“jeden Cent wert”*
**Geschmack**6%
*“Lecker mit maracuja Saft”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie beschrieben”*
**Kissen**3%
*“Top Kissen top Verarbeitung ein echter Hingucker kann ich nur empfehlen”*
**Stärke**3%
*“Sehr gut, stabil und schön”*
**Geschenk Zweck**3%
*“Top, war ein Geschenk”*
**Mischung/Verhältnis**1%
*“Voll OK für Mischungen”*
**Frische**1%
*“Pur aber natürlich auch mit der guten Cola ein Treffer”*
### **What buyers complain about **
**Geschmack insgesamt**25%
*“schmeckt wie Hustensaft”*
**Geschmack**23%
*“Ich musste tatsächlich erstmal Abstand halten, weil das Aroma in der Nase ziemlich unangenehm wirkt”*
**Alkoholgehalt**10%
*“Sicher etwas anders als der Rum mit Alkohol”*
**Geruch**10%
*“Puuh, das hat nicht gut gerochen”*
**Vegan/Biologisch**4%
*“Wie synthetisch”*
**Mischung/Verhältnis**3%
*“Bekomme diese Mischung einfach nie selber hin”*
**Benutzerfreundlichkeit**2%
*“Schwierig”*
**beworben Vs Tatsächliches Produkt**2%
**Künstliche Süßstoffe**2%
*“Keine künstliche Süße und Aromen”*
### **Top return reasons **
**Gesamtgröße**64%
**Gewicht schwer**5%
**beworben Vs Tatsächliches Produkt**5%
**Qualität insgesamt**4%
**Füße fit**4%
**Produktzustand**4%
**Farbe**4%
**Breite**2%
**Dünn**2%
**Preis-Leistungs-Verhältnis**1%
## **Common questions**
- **Is havana club profitable to sell on Amazon Germany?**
- The niche generates €350K/yr across 30 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the havana club niche?**
- 9 brands and 68 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in havana club?**
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Alkoholgehalt. The return rate is 0.2%.
- **When does demand for havana club peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the havana club niche?**
- Listings span €8.40–€111.83; the average listing price is €23.42 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.
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