---
title: "Trend — fönhalter - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/foenhalter/trend"
last_updated: "2026-08-10T13:40:18.275Z"
locale: en
meta:
  description: "Niche score 50/100 · €218K/yr market · 484K searches/yr · €11.15 avg price. Soft demand (-28.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €218K/yr market · 484K searches/yr · €11.15 avg price. Soft demand (-28.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fönhalter - Flapen"
---

# **fönhalter**

**Worth a look**

Shows no brand lock-in (top 5 brands take 54% of clicks), but soft demand (-28.6% this quarter) keeps it on the watch list.

Market size 42Growth 11Conversion 50Competition 77Returns 47Price range 35Avg price 43Brand share 81Review moat 78Quality gap 53

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****446.07**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****€11.15**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****€218K**

€218K/yr · 484K searches

**Price range**

**Okay****€4.38–€20.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-28.6%**

90-day search growth — must beat 0% to launch

## Trend