---
title: "Products — filz - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/filz/products"
last_updated: "2026-08-10T19:35:19.664Z"
locale: en
meta:
  description: "Niche score 51/100 · €265K/yr market · 828K searches/yr · €10.08 avg price. Soft demand (-37.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · €265K/yr market · 828K searches/yr · €10.08 avg price. Soft demand (-37.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — filz - Flapen"
---

# **filz**

**Worth a look**

Shows low returns (1.1%), but soft demand (-37.7% this quarter) keeps it on the watch list.

Market size 49Growth 6Conversion 40Competition 66Returns 94Price range 21Avg price 34Brand share 83Review moat 75Quality gap 43

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****505.26**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****€265K**

€265K/yr · 828K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****€10.08**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****€3.81–€17.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-37.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Products