---
title: "Search terms — etagere - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/etagere/search-terms"
last_updated: "2026-08-10T13:44:51.161Z"
locale: en
meta:
  description: "Niche score 59/100 · €357K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · €357K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — etagere - Flapen"
---

# **etagere**

**Worth a look**

Shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 12Conversion 16Competition 96Returns 42Price range 45Avg price 92Brand share 97Review moat 81Quality gap 86

**Brand share**

**Incredible****26%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Great****€21.63**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****379.44**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****€357K**

€357K/yr · 1.3M searches

**Price range**

**Okay****€6.11–€195.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms