---
title: "Trend — esstisch - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/esstisch/trend"
last_updated: "2026-07-21T12:56:25.651Z"
locale: en
meta:
  description: "Niche score 64/100 · €1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · €1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — esstisch - Flapen"
---

# **esstisch**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 12Conversion 2Competition 97Returns 96Price range 11Avg price 51Brand share 96Review moat 86Quality gap 85

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Brand share**

**Incredible****34%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****288.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****€1.2M**

€1.2M/yr · 5.4M searches

**Avg price**

**Good****€170.59**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****€21.40–€723.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale