---
title: "Espressotassen — €583K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/espressotassen"
last_updated: "2026-08-10T12:33:59.039Z"
locale: en
meta:
description: "Niche score 58/100 · €583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €583K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Espressotassen — €583K/yr Amazon DE Niche (2026) - Flapen"
---
# **espressotassen**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 14Conversion 21Competition 89Returns 81Price range 72Avg price 84Brand share 90Review moat 48Quality gap 37
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****€18.68**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€1.78–€48.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€583K**
€583K/yr · 1.8M searches
**Review moat**
**Okay****1,715.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, espressotassen is a €583K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **espressotassen market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **€560K–€747K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **81%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**45%**
Top 20: 86%
**Top-5 click share**
**26%**
Top 20: 63%
**Open market**
**51%**
- Cosumy16% - Maxito9% - Moritz & Moritz7% - MIAMIO6% - WMF6% - ionEgg5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/espressotassen/trend)
## **Top espressotassen search terms**
- **espressotassen**1.1M/yr-21.5%1.4% conv. - **espresso tassen**102K/yr-18.0%1.3% conv. - **espressotassen set**83K/yr-20.8%1.1% conv. - **espressotasse**81K/yr-13.9%0.8% conv. - **espresso tasse**55K/yr-17.0%0.9% conv. - **espresso tassen set**67K/yr-33.1%1.0% conv. - **esspresotasen**52K/yr-29.3%1.3% conv. - **nespresso tassen**36K/yr-6.6%0.4% conv. - **espressotassen dickwandig**41K/yr-23.2%0.9% conv. - **espresso cups**26K/yr-16.3%0.8% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/espressotassen/search-terms)
## **Top espressotassen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€12K4%€23K6%€35K8%€47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moritz & Moritz SOLID Espressobecher 4er Pack - Steingut Espresso Tassen 70 ml im Set - Reaktives Design mit farbigen Innenseiten - Robuste kleine Kaffeebecher - Leicht stapelbar & pflegeleicht**Moritz & Moritz**€16.41**4.6★83 rev](https://www.amazon.de/dp/B0FK579DCC) [2**WMF Kult doppelwandige Espressotassen Glas Set 2-teilig doppelwandige Gläser 80ml Schwebeeffekt Thermogläser hitzebeständiges Espresso Glas**WMF**€10.29**4.5★1,142 rev](https://www.amazon.de/dp/B0749Q8JF1) [3**Cosumy Espressotassen Schwarz Matt mit Untertassen 6er Set - 90ml - Streifenmuster Keramik - Spülmaschinenfest -Mikrowellenfest - Moderne Mokkatassen Set**Cosumy**€21.83**4.7★500 rev](https://www.amazon.de/dp/B0DTQCMV37) [4**Zeller Porzellan Espressotassen Set 12-teilig Faces Dekor Weiß**ZELLER PRESENT SCHÖNER LEBEN. PRAKTISCH WOHNEN.**€24.78**4.7★2,092 rev](https://www.amazon.de/dp/B001QWYYAS) [5**Ikolife Espressotassen Set - dickwandig 4-teilig 59 ml Made in Italy (2 Tassen + 2 Untertassen)**Generic**€18.12**4.5★201 rev](https://www.amazon.de/dp/B0BH4PSHLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMOJA 4er Set Espressotassen mit Untertassen Weiß 75ml Dickwandige Keramik-Espressotassen Set Lang Warm Haltend Stapelbares Design & Spülmaschinenfest**AMOJA**€19.31**15 rev7mo ago](https://www.amazon.de/dp/B0G43SSMVV) [**Cosumy 4er Espressotassen Set mit Untertassen Weiß 90 ml Keramik Espresso Tassen Set Hält lange warm dank dickwandigem Steingut Elegante Kaffeetassen mit handglasierter Oberfläche**Cosumy**€19.38**24 rev7mo ago](https://www.amazon.de/dp/B0G3LBB5LB) [**Maxito Espressotassen aus Steingut im Mehrfachset für Kaffeeliebhaber - Espresso & Kaffeetassen - Geschenke für Männer und Frauen (2er Set 80 ml)**Maxito**€11.10**13 rev10mo ago](https://www.amazon.de/dp/B0FDGZ1WTH) [**MIAMIO - Espressotassen 4er Set ohne Henkel (90 ml) Keramik Espresso Tassen dickwandig Moderne Steingut Espressobecher & Mokkatassen - Luxe Collection (Steingrau)**MIAMIO**€22.79**289 rev11mo ago](https://www.amazon.de/dp/B0FK5WXV46) [**Hcunbsu Espressotassen 6er Set Espresso Gläser 80ml Doppelwandiges Kaffeegläser Schwebeeffekt Thermogläser Hitzebeständiges Espressotasse Cappuccino Gläser**Hcunbsu**€11.30**55 rev1y ago](https://www.amazon.de/dp/B0FFMFX2KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maxito Espressotassen aus Steingut weiß mit 100 ml im 2er Set für Kaffeeliebhaber - Espresso & Kaffeetassen - Geschenke für Männer**Maxito**€11.18**4.6★**▲ 340%**](https://www.amazon.de/dp/B0FDFW4VHV) [**AMOJA 4er Set Espressotassen mit Untertassen Weiß 75ml Dickwandige Keramik-Espressotassen Set Lang Warm Haltend Stapelbares Design & Spülmaschinenfest**AMOJA**€19.31**4.6★**▲ 297%**](https://www.amazon.de/dp/B0G43SSMVV) [**Maxito Espressotassen aus Steingut schwarz mit 75 ml im 4er Set für Kaffeeliebhaber - Espresso & Kaffeetassen - Geschenke für Männer**Maxito**€18.61**4.1★**▲ 251%**](https://www.amazon.de/dp/B0FCDPNJMD) [**Maxito Espressotassen aus Steingut im Mehrfachset für Kaffeeliebhaber - Espresso & Kaffeetassen - Geschenke für Männer und Frauen (2er Set 80 ml)**Maxito**€11.10**4.0★**▲ 173%**](https://www.amazon.de/dp/B0FDGZ1WTH) [**Cosumy Espressotassen Set 6er Bunt mit Untertassen - Keramik - Hält Lange Warm - Mokkatassen Stapelbar Spülmaschinenfest - Espresso Tassen mit Henkel - Geschenkbox - Espressobecher Design - 70ml**Cosumy**€16.74**4.5★**▲ 167%**](https://www.amazon.de/dp/B08P1MWSQY)
**~~View all trending →~~**
## **What buyers say about espressotassen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**28%
*“Sonst super Produkt”*
**beworben Vs Tatsächliches Produkt**8%
*“Ware wie bestellt”*
**Design insgesamt**8%
*“elegantes Design”*
**Farbe**7%
*“und mich sofort in die schönen Pastellfarben”*
**Gesamtgröße**7%
*“liegen sehr schön in der Hand”*
**Preis-Leistungs-Verhältnis**7%
*“Super Preis”*
**Temperaturerhaltung**5%
*“Der Espresso bleib schön warm”*
**Dicke**4%
*“Gutes Dickes Porzellan”*
**Geschenk Zweck**4%
*“Auch schön, um sie zu verschenken”*
**Form/Stil**2%
*“Sie sehen sehr modern aus”*
### **What buyers complain about **
**Gesamtgröße**15%
*“Sie sind sehr, sehr klein, also nur für einen Mini-Espresso zu gebrauchen”*
**Farbe**10%
*“Nicht 2 farbig wie abgebildet”*
**Qualität insgesamt**10%
*“Absolut hässlich”*
**Preis-Leistungs-Verhältnis**7%
*“Aber der Preis ist dafür zu hoch”*
**Haltbarkeit**4%
*“Naja, diese Dinger halten nicht lange”*
**Dicke**4%
*“Dickwandig”*
**Wasserbeständigkeit**4%
*“Wassereintritt nach 4 Wochen”*
**Auslaufsicher**3%
*“Undicht”*
**Spülmaschinenfest**3%
*“Die Tassen sind nicht spülmaschinenfest”*
**beworben Vs Tatsächliches Produkt**3%
*“Stückzahl ist irreführend angegeben”*
### **Top return reasons **
**Gesamtgröße**53%
**Farbe**6%
**Defekt Material/Teile**5%
**Qualität insgesamt**5%
**beworben Vs Tatsächliches Produkt**5%
**Materialqualität**3%
**Dünn**2%
**Gewicht schwer**2%
**Dicke**2%
**Form/Stil**2%
## **Common questions**
- **Is espressotassen profitable to sell on Amazon Germany?**
- The niche generates €583K/yr across 68 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the espressotassen niche?**
- 42 brands and 116 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in espressotassen?**
- Top complaints mined from reviews: Gesamtgröße, Farbe, Qualität insgesamt. The return rate is 1.7%.
- **When does demand for espressotassen peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the espressotassen niche?**
- Listings span €1.78–€48.56; the average listing price is €18.68 (sweet spot $15–$100). The average incumbent carries 1,716 reviews — the moat a new listing must climb.
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