---
title: "Engel Figur — €364K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/engel-figur"
last_updated: "2026-08-10T11:27:35.207Z"
locale: en
meta:
description: "Niche score 48/100 · €364K/yr market · 1.0M searches/yr · €20.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €364K/yr market · 1.0M searches/yr · €20.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Engel Figur — €364K/yr Amazon DE Niche (2026) - Flapen"
---
# **engel figur**
**Skip it**
Soft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 14Conversion 21Competition 90Returns 89Price range 73Avg price 90Brand share 25Review moat 25Quality gap 14
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****€20.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****€5.47–€40.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€364K**
€364K/yr · 1.0M searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,000.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, engel figur is a €364K/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **engel figur market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **€417K–€521K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**9%**
- Willow Tree81% - NANAOUS3% - Cuayaes2% - NINNSSOT2% - Out of the blue2% - Storieme2% - Open — no brand owns it (14 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/engel-figur/trend)
## **Top engel figur search terms**
- **willow tree figuren**430K/yr-22.6%1.6% conv. - **willow tree**174K/yr-26.8%1.1% conv. - **engel figur**105K/yr-14.6%0.8% conv. - **willow tree engel**59K/yr-36.0%2.9% conv. - **willow-tree figuren**35K/yr-33.8%0.7% conv. - **willow tree figuren familie**27K/yr-18.1%1.6% conv. - **willow tree figuren hochzeit**9K/yr+170.2%4.2% conv. - **engel deko**25K/yr-9.6%0.3% conv. - **enesco willow tree figuren**14K/yr-24.5%2.5% conv. - **holzengel**18K/yr-8.6%0.7% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/engel-figur/search-terms)
## **Top engel figur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€7K4%€15K6%€22K8%€29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Enesco Willow Tree Promise Figurine**Willow Tree**€34.84**4.9★22,039 rev](https://www.amazon.de/dp/B000CR38Y6) [2**Enesco Willow Tree Remembrance Figurine**Willow Tree**€18.77**4.9★7,199 rev](https://www.amazon.de/dp/B003OSSKWK) [3**Willow Tree Our Gift Figurine Natur Beige 8.5 height**Willow Tree**€39.26**4.9★8,281 rev](https://www.amazon.de/dp/B001BDQQ76) [4**Enesco Willow Tree Together Figurine**Willow Tree**€32.15**4.9★22,039 rev](https://www.amazon.de/dp/B001UNCGJY) [5**Enesco Willow Tree Surrounded by Love Figurine**Willow Tree**€20.57**4.8★7,630 rev](https://www.amazon.de/dp/B003IHGY2A)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NINNSSOT Neuanfang Geschenk Neuer Job Geschenke für Frauen Abschiedsgeschenk für Kollegen Daisy Engel Figur Glückwunsch Geschenke für Abschluss Förderung Ruhestand Scheidung**NINNSSOT**€14.50**209 rev6mo ago](https://www.amazon.de/dp/B0GDXX5H9M) [**Cuayaes Mutmacher Geschenk Heilung Schutzengel Geschenk Ausdruck Ermutigung Unterstützung Trost Glückwunsch Neuanfang Aufmunterung Geschenke für Krebspatienten**Cuayaes**€14.22**72 rev11mo ago](https://www.amazon.de/dp/B0FKGJHGD5) [**NANAOUS Vergiss Mein Nicht Schutzengel Figuren Beileidsgeschenke für den Verlust Eines Geliebten Menschen Fehlgeburt Geschenke für Mütter Handbemalte Statue für Heimdekoration Ornament**NANAOUS**€14.94**285 rev1y ago](https://www.amazon.de/dp/B0F4R1CFZM) [**Yuideary Mutter-Tochter-Figur Geschenk für Mütter und Töchter handbemalt für Weihnachten Erntedankfest Muttertag oder Geburtstag**Yuideary**€32.39**500 rev2y ago](https://www.amazon.de/dp/B0CH368BNR) [**Out of the blue LED Dekofigur Sitzender Engel zufällige Auswahl aus 4 ähnlichen Motiven Engelsfigur Putte Dekoengel Engelchen Lichtdeko Maße (H/B/T): 12 x 7 x 5 5 cm Weiß**Out of the blue**€7.14**957 rev7y ago](https://www.amazon.de/dp/B07SC9VX5B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NINNSSOT Neuanfang Geschenk Neuer Job Geschenke für Frauen Abschiedsgeschenk für Kollegen Daisy Engel Figur Glückwunsch Geschenke für Abschluss Förderung Ruhestand Scheidung**NINNSSOT**€14.50**4.7★**▲ 676%**](https://www.amazon.de/dp/B0GDXX5H9M) [**Cuayaes Mutmacher Geschenk Heilung Schutzengel Geschenk Ausdruck Ermutigung Unterstützung Trost Glückwunsch Neuanfang Aufmunterung Geschenke für Krebspatienten**Cuayaes**€14.22**4.7★**▲ 330%**](https://www.amazon.de/dp/B0FKGJHGD5) [**Enesco Willow Tree Around You Figurine**Willow Tree**€40.32**4.9★**▲ 178%**](https://www.amazon.de/dp/B00AMS0OJC) [**Enesco Willow Tree Together Figurine**Willow Tree**€32.15**4.9★**▲ 126%**](https://www.amazon.de/dp/B001UNCGJY) [**Enesco Willow Tree Surrounded by Love Figurine**Willow Tree**€20.57**4.8★**▲ 112%**](https://www.amazon.de/dp/B003IHGY2A)
**~~View all trending →~~**
## **What buyers say about engel figur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geschenk Zweck**31%
*“Alles bestens sehr schöne Figur bzw Geschenk”*
**Qualität insgesamt**24%
*“Sehr schönes edles Produkt”*
**Design insgesamt**9%
*“das Design ist einzigartig”*
**Gesamtgröße**7%
*“passt”*
**Holzqualität**5%
*“Holz Schutzengel”*
**beworben Vs Tatsächliches Produkt**5%
*“Entspricht dem Foto und sieht gut aus”*
**Sammlungsobjekte**4%
*“ekn neuer Engel für meine Sammlung”*
**Farbe**3%
*“Farbe neutral gehalten”*
**Preis-Leistungs-Verhältnis**3%
*“Günstiger Preis”*
**Verzierungs/Stickereiqualität**2%
*“Schöne dekorative Figur”*
### **What buyers complain about **
**Gesamtgröße**24%
*“diese von Mutter-Vater-Baby fällt etwas kleiner aus,”*
**Qualität insgesamt**9%
*“Schlechte Qualität”*
**Stärke**9%
*“Es steht ganz wackelig”*
**Zertifizierungen**7%
*“Dabei wurden aber das Zertifikat und der Plastikeinsatz unter dem Artikel vergessen, da dieser nicht direkt auf die Torte darf”*
**Materialqualität**7%
*“Billiger Kunststoff”*
**Defekt Material/Teile**7%
*“Leider ist der Artikel kaputt angekommen”*
**Produktzustand**3%
*“Produkt war nicht neu”*
**beworben Vs Tatsächliches Produkt**3%
*“Produkt trifft überhaupt nicht auf das Bild zu”*
**Geschenk Zweck**3%
*“So kann ich ihn leider nicht verschenken”*
**Preis-Leistungs-Verhältnis**3%
*“Schade für den Preis”*
### **Top return reasons **
**Gesamtgröße**30%
**beworben Vs Tatsächliches Produkt**15%
**Defekt Material/Teile**12%
**Qualität insgesamt**11%
**Geschenk Zweck**5%
**Farbe**5%
**Materialqualität**5%
**Gewicht schwer**3%
**Helligkeit/Glanz/Glühen**2%
**Preis-Leistungs-Verhältnis**2%
## **Common questions**
- **Is engel figur profitable to sell on Amazon Germany?**
- The niche generates €364K/yr across 80 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the engel figur niche?**
- 20 brands and 53 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in engel figur?**
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Stärke. The return rate is 1.3%.
- **When does demand for engel figur peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the engel figur niche?**
- Listings span €5.47–€40.32; the average listing price is €20.83 (sweet spot $15–$100). The average incumbent carries 4,001 reviews — the moat a new listing must climb.
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