---
title: "Emma Matratze 100x200 — €57K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/emma-matratze-100x200"
last_updated: "2026-08-10T12:44:04.245Z"
locale: en
meta:
description: "Niche score 50/100 · €57K/yr market · 41K searches/yr · €116.17 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €57K/yr market · 41K searches/yr · €116.17 avg price. A small market ($57K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Emma Matratze 100x200 — €57K/yr Amazon DE Niche (2026) - Flapen"
---
# **emma matratze 100x200**
**Worth a look**
Shows low returns (0.3%), but a small market ($57K/yr) keeps it on the watch list.
Market size 14Growth 19Conversion 15Competition 83Returns 99Price range 26Avg price 70Brand share 83Review moat 35Quality gap 67
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****€116.17**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,952.72**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€35.80–€285.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****€57K**
€57K/yr · 41K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, emma matratze 100x200 is a €57K/yr Amazon Germany market (41K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emma matratze 100x200 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **€58K–€87K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **75%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**52%**
Top 20: 94%
**Top-5 click share**
**32%**
Top 20: 69%
**Open market**
**42%**
- Emma22% - Traumnacht8% - Betten-ABC8% - bett17% - DREAMSTAR7% - MSS e.K.6%
## **Demand**
Weekly Amazon search volume, last 40 weeks — -11.1% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/emma-matratze-100x200/trend)
## **Top emma matratze 100x200 search terms**
- **matratze 100x200 h5 für schwere gewichte**10K/yr-12.3%0.4% conv. - **emma matratze 100x200**12K/yr-18.7%1.9% conv. - **rollmatratze 100x200**8K/yr+16.7%1.1% conv. - **kindermatratze 100x200**7K/yr-18.3%1.5% conv. - **aldi matratze 100x200**4K/yr-20.4%0.5% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/emma-matratze-100x200/search-terms)
## **Top emma matratze 100x200 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€1K4%€2K6%€3K8%€5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emma One+ Matratze 100x200 H2 Mittelfest Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet**Emma**€167.58**4.4★218 rev](https://www.amazon.de/dp/B0FB3MLM4F) [2**Emma One+ Matratze 100x200 H3 Hart Kühlende & atmungsaktive 3-Zonen-Schaummatratze Ergonomisch Klimaregulierend & Waschbarer Bezug Für alle Schlafpositionen geeignet**Emma**€175.30**4.4★218 rev](https://www.amazon.de/dp/B0FB3PRPZM) [3**Betten-ABC - Matratze für Kinder & Jugendliche - 100x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket**Betten-ABC**€84.04**4.5★2,430 rev](https://www.amazon.de/dp/B0FX9FP4BZ) [4**bett1 BODYGUARD Anti-Kartell-Matratze 100x200. Deutschlands meistgekaufte Matratze (2in1 Liegehärten Mittelfest & Fester Bezug 60C waschbar Oeko-TEX 100 Ergonomiemodule QXSchaum)**bett1**€200.70**4.6★13,648 rev](https://www.amazon.de/dp/B01CO4J230) [5**Irisette Stella orthopädische 7-Zonen Kaltschaummatratze Härtegrad 5 (extra fest) 100 x 200 cm Öko-Tex Zertifiziert produziert in Deutschland**Irisette**€105.08**4.2★50 rev](https://www.amazon.de/dp/B0DJBXN27X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Träumegut24 AquaFlex 7-Zonen Matratze 100x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (100 x 200 cm H2&H3 16 cm)**Träumegut24**€62.17**27,954 rev3mo ago](https://www.amazon.de/dp/B0GX1GL6PB) [**Arensberger Kindermatratze Jugendmatratze 100x200cm 13cm hoch Alter 5 bis 16 Jahre Bezug | punktelastischer Gelschaum | waschbarer & Abnehmbarer Premium Bezug Allergiker freundlich**Arensberger**€58.31**144 rev7mo ago](https://www.amazon.de/dp/B0G4N71HGS) [**Emma Original Pro+ Matratze 100x200 cm 27 cm Hybridmatratze mit 7-Zonen-Taschenfederkern ThermoSync Kühltechnologie & Purotex Bezug atmungsaktive Komfortmatratze**Emma**€278.70**53 rev8mo ago](https://www.amazon.de/dp/B0FZDFVZPR) [**Betten-ABC - Matratze für Kinder & Jugendliche - 100x200 cm - Spezieller Härtegrad & Oeko-TEX-Zertifiziert - Optimale Hygiene Dank abnehmbarem & waschbarem Polyester-Bezug - Lieferung per Paket**Betten-ABC**€84.04**2,430 rev8mo ago](https://www.amazon.de/dp/B0FX9FP4BZ) [**Amazon Basics Komfort-Schaumstoffmatratze H3 mittlere Festigkeit Öko-Tex-Zertifiziert waschbarer Bezug Höhe 13cm Größe 100cm x 200cm**Amazon Basics**€42.60**277 rev10mo ago](https://www.amazon.de/dp/B0DMDYZND7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Träumegut24 AquaFlex 7-Zonen Matratze 100x200 cm | H2&H3 | Ergonomische Kaltschaummatratze | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Oeko-TEX (100 x 200 cm H2&H3 16 cm)**Träumegut24**€62.17**4.2★**▲ 316%**](https://www.amazon.de/dp/B0GX1GL6PB) [**Amazon Basics Kaltschaummatratze H2 & H3 7-Zonen-Schnitt Abnehmbarer & Waschbarer Bezug ÖKO-TEX Zertifiziert Vakuumverpackt Höhe 18cm 100cm x 200cm**Amazon Basics**€43.29**4.1★**▲ 302%**](https://www.amazon.de/dp/B0DMDTTS9F) [**Emma Original Pro+ Matratze 100x200 cm 27 cm Hybridmatratze mit 7-Zonen-Taschenfederkern ThermoSync Kühltechnologie & Purotex Bezug atmungsaktive Komfortmatratze**Emma**€278.70**3.8★**▲ 146%**](https://www.amazon.de/dp/B0FZDFVZPR) [**DREAMSTAR Kaltschaummatratze Vital Silber XXL 24 cm hoch | Ergonomische 7-Zonen Matratze 100x200 cm H3 | Hypoallergen & Antibakteriell | Bezug abnehmbar & waschbar | Öko-TEX | (24cm 100 x 200 cm)**DREAMSTAR**€115.23**4.5★**▲ 137%**](https://www.amazon.de/dp/B0FNN5V4NY) [**sleepling Matratze 100x200 Basic 20 Komfortschaummatratze Rollmatratze mit Härtegrad 2 Made in EU Waschbar 40 Grad Oeko-TEX 100**sleepling**€45.33**4.4★**▲ 128%**](https://www.amazon.de/dp/B01F24ZEEU)
**~~View all trending →~~**
## **What buyers say about emma matratze 100x200**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“beste Qualität super”*
**Schaum**18%
*“Super Matratze”*
**Preis-Leistungs-Verhältnis**17%
*“Preis / Leistung ok”*
**Komfort insgesamt**14%
*“good and comfortable”*
**beworben Vs Tatsächliches Produkt**6%
*“Produkt wie beschrieben”*
**Gesamtgröße**5%
*“Passgenau”*
**Geruch**3%
*“stinkt auch nicht”*
**Weiches Gefühl**2%
*“Das Liegegefühl ist super”*
**Kissen**2%
*“Top Matratze”*
**sackt/Ausgüsse**2%
*“optimal da sie zwei Härtegrade haben”*
### **What buyers complain about **
**Geruch**18%
*“stinkt”*
**Hartes Gefühl**13%
*“Sehr hart für Kinder”*
**Komfort insgesamt**6%
*“Unbequem und stinkt”*
**Gesamtgröße**6%
*“Maße und Support mangelhaft”*
**Qualität insgesamt**5%
*“Qualität minderwertig”*
**beworben Vs Tatsächliches Produkt**5%
*“Reklamation bringt nichts, Emma meint es wären nicht genug Beweise trotz zahlreicher Fotos und Videos”*
**Haltbarkeit**5%
*“2 Wochen gut dann spürt mann jede Feder einzeln und liegt in einer Kule”*
**Dicke**4%
*“Außerdem relativ dünn”*
**Preis-Leistungs-Verhältnis**3%
*“Kann über 600€ bezahlt”*
**Schaum**3%
*“Die Matratzen entfalten sich auch nach einer Woche nicht richtig, der Schaumstoff füllt an den enden den Bezug nur zur Hälfte aus,”*
### **Top return reasons **
**Gesamtgröße**36%
**Hartes Gefühl**24%
**Komfort insgesamt**9%
**Geruch**6%
**Höhe**4%
**Dünn**3%
**Kissen**3%
**Qualität insgesamt**3%
**Weiches Gefühl**3%
**Dicke**2%
## **Common questions**
- **Is emma matratze 100x200 profitable to sell on Amazon Germany?**
- The niche generates €57K/yr across 60 tracked products. 11 of 19 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the emma matratze 100x200 niche?**
- 30 brands and 32 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in emma matratze 100x200?**
- Top complaints mined from reviews: Geruch, Hartes Gefühl, Komfort insgesamt. The return rate is 0.3%.
- **What does it cost to enter the emma matratze 100x200 niche?**
- Listings span €35.80–€285.13; the average listing price is €116.17 (sweet spot $15–$100). The average incumbent carries 2,953 reviews — the moat a new listing must climb.
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