---
title: "Search terms — deko haus - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/deko-haus/search-terms"
last_updated: "2026-08-10T09:44:00.819Z"
locale: en
meta:
  description: "Niche score 43/100 · €158K/yr market · 638K searches/yr · €18.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · €158K/yr market · 638K searches/yr · €18.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — deko haus - Flapen"
---

# **deko haus**

**Skip it**

Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 17Competition 83Returns 67Price range 75Avg price 83Brand share 32Review moat 80Quality gap 24

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****€18.23**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****394.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****€3.99–€48.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****€158K**

€158K/yr · 638K searches

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-52.2%**

90-day search growth — must beat 0% to launch

## Search terms