---
title: "Deckweiß — €103K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/deckweiss"
last_updated: "2026-08-10T02:33:00.125Z"
locale: en
meta:
description: "Niche score 33/100 · €103K/yr market · 171K searches/yr · €4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · €103K/yr market · 171K searches/yr · €4.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deckweiß — €103K/yr Amazon DE Niche (2026) - Flapen"
---
# **deckweiß**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 23Conversion 95Competition 0Returns 99Price range 0Avg price 13Brand share 0Review moat 73Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****579.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€103K**
€103K/yr · 171K searches
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****€4.73**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€2.33–€8.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, deckweiß is a €103K/yr Amazon Germany market (171K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deckweiß market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€142K–€189K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Pelikan79% - Herlitz13% - Eberhard Faber8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/deckweiss/trend)
## **Top deckweiß search terms**
- **deckweiß**53K/yr-0.3%15.7% conv. - **deckweiss tube schule**15K/yr+279.0%18.9% conv. - **deckweiss**14K/yr+15.1%13.5% conv. - **deckweiss tube**51K/yr-73.7%17.9% conv. - **deckweiß schule**5K/yr-24.6%14.5% conv. - **deckweiß pelikan**6K/yr+105.1%13.3% conv. - **pelikan deckweiß**4K/yr+112.9%11.7% conv. - **deckweiss tube groß**7K/yr-69.7%12.2% conv. - **deckweiß tube**5K/yr-44.5%12.3% conv. - **deckweis**2K/yr+22.6%15.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/deckweiss/search-terms)
## **Top deckweiß products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€21K40%€41K60%€62K80%€83K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß**Pelikan**€2.33**4.7★548 rev](https://www.amazon.de/dp/B004HFLSWI) [2**Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)**Pelikan**€8.62**4.6★248 rev](https://www.amazon.de/dp/B084NZBNL7) [3**Herlitz Deckweiß 2 Tuben a 7.5 ml**Herlitz**€4.58**4.7★116 rev](https://www.amazon.de/dp/B01B7ZH158) [4**Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton**Eberhard Faber**€5.42**4.6★525 rev](https://www.amazon.de/dp/B0041VRYKI) [5**herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen**Herlitz**€2.70**4.7★1,460 rev](https://www.amazon.de/dp/B00191RO1C)
### **Newest**
by launch date
[**Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)**Pelikan**€8.62**248 rev6y ago](https://www.amazon.de/dp/B084NZBNL7) [**Herlitz Deckweiß 2 Tuben a 7.5 ml**Herlitz**€4.58**116 rev10y ago](https://www.amazon.de/dp/B01B7ZH158) [**Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton**Eberhard Faber**€5.42**525 rev15y ago](https://www.amazon.de/dp/B0041VRYKI) [**herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen**Herlitz**€2.70**1,460 rev18y ago](https://www.amazon.de/dp/B00191RO1C) [**Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß**Pelikan**€2.33**548 rev19y ago](https://www.amazon.de/dp/B004HFLSWI)
### **Trending**
90-day click momentum
[**Pelikan 808055 732/3/2/B Deckweiß 2 Tuben (2 x 7 5 ml) weiß**Pelikan**€2.33**4.7★**▲ 25%**](https://www.amazon.de/dp/B004HFLSWI) [**Pelikan 732/7/1/B Deckweiß 1 Tube 20 ml (3 Tuben/Deckweiß)**Pelikan**€8.62**4.6★**▼ 19%**](https://www.amazon.de/dp/B084NZBNL7) [**Eberhard Faber 575400 - Deckweiß EFA Color 300 ml Flasche mit hochdeckendem Weißton**Eberhard Faber**€5.42**4.6★**▼ 24%**](https://www.amazon.de/dp/B0041VRYKI) [**Herlitz Deckweiß 2 Tuben a 7.5 ml**Herlitz**€4.58**4.7★**▼ 32%**](https://www.amazon.de/dp/B01B7ZH158) [**herlitz Deckweiß 7 5 ml 2 Tuben pastoses Spezial-Weiß für Deckfarben zum Aufhellen & Mischen**Herlitz**€2.70**4.7★**▼ 43%**](https://www.amazon.de/dp/B00191RO1C)
## **What buyers say about deckweiß**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Super Qualität”*
**Benutzerfreundlichkeit**13%
*“Sehr gut und praktisch”*
**beworben Vs Tatsächliches Produkt**13%
*“So wie erwartet”*
**Farbe**13%
*“Tolles Deckweiß”*
**Abdeckung**13%
*“Deckt gut”*
**Effizienz**13%
*“Funktioniert einwandfrei”*
**Preis-Leistungs-Verhältnis**6%
*“super Preis,”*
### **What buyers complain about **
**Genauigkeit insgesamt**33%
*“Unvollständig”*
**Lackqualität**33%
*“zum Malen weißer Flächen oder Highlights meiner Meinung nach völlig ungeeignet.”*
**Preis-Leistungs-Verhältnis**33%
*“Teuer”*
### **Top return reasons **
**Auslaufsicher**38%
**Defekt Material/Teile**19%
**beworben Vs Tatsächliches Produkt**13%
**Gesamtgröße**13%
**Kompatibilität – insgesamt**6%
**Farbe**6%
**Feucht/Trocken**6%
## **Common questions**
- **Is deckweiß profitable to sell on Amazon Germany?**
- The niche generates €103K/yr across 5 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the deckweiß niche?**
- 3 brands and 40 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deckweiß?**
- Top complaints mined from reviews: Genauigkeit insgesamt, Lackqualität, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for deckweiß peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the deckweiß niche?**
- Listings span €2.33–€8.62; the average listing price is €4.73 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.
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