---
title: "Trend — cold brew - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/cold-brew/trend"
last_updated: "2026-08-10T14:02:46.679Z"
locale: en
meta:
  description: "Niche score 63/100 · €90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · €90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cold brew - Flapen"
---

# **cold brew**

**Worth a look**

Shows demand growing +199.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 97Conversion 32Competition 59Returns 87Price range 82Avg price 93Brand share 56Review moat 46Quality gap 73

**Growth**

**Incredible****+199.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****€22.15**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Price range**

**Great****€9.40–€43.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,865.89**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€90K**

€90K/yr · 158K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)")

## Trend