---
title: "Search terms — cocktail - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/cocktail/search-terms"
last_updated: "2026-08-10T08:42:58.887Z"
locale: en
meta:
  description: "Niche score 62/100 · €75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · €75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cocktail - Flapen"
---

# **cocktail**

**Worth a look**

Shows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 19Growth 59Conversion 22Competition 90Returns 96Price range 54Avg price 84Brand share 97Review moat 68Quality gap 47

**Brand share**

**Incredible****25%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Avg price**

**Great****€18.62**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****775.2**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+33.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****€2.26–€158.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****€75K**

€75K/yr · 225K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms