---
title: "Search terms — clay - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/clay/search-terms"
last_updated: "2026-08-10T07:34:46.841Z"
locale: en
meta:
  description: "Niche score 42/100 · €60K/yr market · 123K searches/yr · €14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · €60K/yr market · 123K searches/yr · €14.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — clay - Flapen"
---

# **clay**

**Skip it**

A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 23Conversion 43Competition 24Returns 98Price range 65Avg price 69Brand share 47Review moat 23Quality gap 57

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****€14.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€3.74–€36.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,911.93**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****€60K**

€60K/yr · 123K searches

## Search terms