---
title: "Products — clay set - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/clay-set/products"
last_updated: "2026-08-05T19:35:28.847Z"
locale: en
meta:
  description: "Niche score 55/100 · €647K/yr market · 1.1M searches/yr · €15.04 avg price. Soft demand (-32.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · €647K/yr market · 1.1M searches/yr · €15.04 avg price. Soft demand (-32.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — clay set - Flapen"
---

# **clay set**

**Worth a look**

Shows low returns (0.5%), but soft demand (-32.0% this quarter) keeps it on the watch list.

Market size 66Growth 9Conversion 49Competition 67Returns 98Price range 69Avg price 75Brand share 37Review moat 40Quality gap 62

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****€15.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€2.55–€43.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****€647K**

€647K/yr · 1.1M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,511.15**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-32.0%**

90-day search growth — must beat 0% to launch

## Products