---
title: "Citadel Farben — €397K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/citadel-farben"
last_updated: "2026-08-10T08:32:24.432Z"
locale: en
meta:
description: "Niche score 45/100 · €397K/yr market · 401K searches/yr · €52.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €397K/yr market · 401K searches/yr · €52.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Citadel Farben — €397K/yr Amazon DE Niche (2026) - Flapen"
---
# **citadel farben**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 11Conversion 24Competition 82Returns 98Price range 23Avg price 92Brand share 2Review moat 42Quality gap 22
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€52.36**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Market size**
**Good****€397K**
€397K/yr · 401K searches
**Review moat**
**Okay****2,262.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****€4.61–€374.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, citadel farben is a €397K/yr Amazon Germany market (401K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **citadel farben market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **€419K–€524K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#251**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**0%**
- Vallejo45% - The Army Painter44% - Games Workshop8% - Fuumuui1% - CITADEL1% - X ARTY HUB1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/citadel-farben/trend)
## **Top citadel farben search terms**
- **army painter**110K/yr-23.7%1.6% conv. - **vallejo**64K/yr-22.8%0.8% conv. - **vallejo farben set**48K/yr-34.7%1.2% conv. - **citadel farben**40K/yr-29.3%1.0% conv. - **the army painter**22K/yr-25.2%1.6% conv. - **vallejo farben**21K/yr-37.9%0.9% conv. - **vallejo model color**9K/yr-22.0%1.2% conv. - **warhammer farben**9K/yr-25.3%1.7% conv. - **miniature painting**8K/yr-2.4%0.6% conv. - **miniaturen bemalen**10K/yr-34.3%0.7% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/citadel-farben/search-terms)
## **Top citadel farben products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€16K8%€32K12%€48K16%€64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vallejo Game Color Set de Pintura Acrílica - 16 Farben in 18 ml Flaschen mit Pipette - Starter-Set für Fantasy- und Wargaming-Figuren - Matt und Metallic - Ideal für Detailarbeiten.**Vallejo**€32.72**4.6★1,512 rev](https://www.amazon.de/dp/B000PHCTRK) [2**The Army Painter Warpaints Fanatic Starter Set 11 Farben: 7 Acrylfarben 2 Metallics 1 Waschung 1 Grundierung zum Auftragen mit dem Pinsel 1 kostenlose Miniaturfigur und Starterpinsel.**The Army Painter**€24.27**4.7★978 rev](https://www.amazon.de/dp/B0CVGQ7BZD) [3**Vallejo Game Color Set 16 Acrylfarben in 18 ml Flaschen mit Tropfer Matt und Metallic Ideal für Fantasy-Figuren und Wargames Fortgeschrittenes Set.**Vallejo**€32.80**4.6★882 rev](https://www.amazon.de/dp/B003DVZXF0) [4**The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer**The Army Painter**€120.64**4.7★331 rev](https://www.amazon.de/dp/B0CSG9BFMJ) [5**The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer**The Army Painter**€39.42**4.6★302 rev](https://www.amazon.de/dp/B0FH2KJBBP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Army Painter Ultimatives Starter-Bundle inkl. Warpaints Fanatic & Speedpaint 2.0 Mega Set Wet Palette XL Battlefield Basing Masterclass Drybrushes schwarze Schürze 2 Pinsel Brush-on Primer**The Army Painter**€374.83**11 rev12mo ago](https://www.amazon.de/dp/B0FHVSH6QF) [**The Army Painter Speedpaint Marker Starter Set 10 x 6 ml Speedpaint 2.0 Marker 9 Contrast-Farbstifte & 1 metallischer Acrylfarbstift inkl. 10 Ersatzspitzen für DnD & Warhammer**The Army Painter**€39.42**302 rev1y ago](https://www.amazon.de/dp/B0FH2KJBBP) [**The Army Painter GameMaster: Adventure Starter Role-playing Paint Set 15 x 18 ml Fanatic Modellbau Farben inkl. Grundierung 5 Tabletop Figuren & 1 Pinsel - Für Dnd & Warhammer**The Army Painter**€37.74**578 rev1y ago](https://www.amazon.de/dp/B0DDH24SRM) [**Vallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben**Vallejo**€169.88**49 rev1y ago](https://www.amazon.de/dp/B0D98F8DJ6) [**Vallejo - Farb-Set Wargame Spezial 16 x 18 ml - Modellbau-Farben**Vallejo**€36.09**103 rev1y ago](https://www.amazon.de/dp/B0D98FXSC7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vallejo - Model Color Basis-Set im Koffer 80 x 18 ml - Modellbau-Farben**Vallejo**€169.88**4.2★**▲ 65%**](https://www.amazon.de/dp/B0D98F8DJ6) [**Vallejo 772180 Farbkoffer Game Color 80x18 ml**Vallejo**€191.38**4.4★**▲ 48%**](https://www.amazon.de/dp/B0D265BS48) [**The Army Painter Colour Primer Matt Black 400 ml Grundierung Spray Matt Schwarz - Acryllack Spray für Fantasy Modellbau Wargames Tabletop Figuren Warhammer & Dnd Miniatures**The Army Painter**€11.84**4.6★**▲ 35%**](https://www.amazon.de/dp/B09T6HWC9G) [**The Army Painter Warpaints Fanatic: Mega Set 50 x 18 ml Modellbau Farben inkl. Metall Wasch & Effekt farben 1 Paint Station & 1 Pinsel - Für Wargames Tabletop Miniaturen & Warhammer**The Army Painter**€120.64**4.7★**▲ 27%**](https://www.amazon.de/dp/B0CSG9BFMJ) [**The Army Painter Speedpaint Most Wanted Paint Set 2.0 24 x18ml Acryl Modellbau Farben inkl. 2 Metallics 1 Medium & 1 Pinsel - Modell Farben für Wargames Tabletop Figuren & Miniaturen**The Army Painter**€69.09**4.7★**▲ 27%**](https://www.amazon.de/dp/B0C2Z4FNT9)
**~~View all trending →~~**
## **What buyers say about citadel farben**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**41%
*“Super Farben, super Figuren”*
**Qualität insgesamt**17%
*“Super Qualität”*
**Benutzerfreundlichkeit**7%
*“Das Army Painter Basing Set hat das für mich vereinfacht”*
**Lackqualität**6%
*“Der Army Painter Colour Primer Matt Black”*
**Abdeckung**4%
*“Beste Deckkraft”*
**Preis-Leistungs-Verhältnis**4%
*“Top Value for Money”*
**Geschenk Zweck**2%
*“Geschenk”*
**Gravur/Malerei/Sublimieren**1%
*“Gute bemalfarben”*
**beworben Vs Tatsächliches Produkt**1%
*“Wie beschrieben”*
**Gesamtgröße**1%
*“passt”*
### **What buyers complain about **
**Qualität insgesamt**15%
*“Ok. Das Set ist in Ordnung die Pinsel haben natürlich nicht die beste Qualität zudem sind einige Farben auch sehr sehr flüssig sodass diese sich nicht allzu gut aufbringen lassen”*
**Haftung/Klebrigkeit**13%
*“das hier luefert Klebstoff sowie ein ganzes Kit.”*
**Preis-Leistungs-Verhältnis**10%
*“Schade ums Geld”*
**Farbe**8%
*“Falsche Farbe”*
**Haltbarkeit**7%
*“1 war umgeknickt”*
**Gesamtgröße**6%
*“Diese fallen relativ klein aus”*
**Griff**6%
*“Hält null”*
**Sprühen/Durchfluss**4%
*“Farbspray hilft nichts, wenn die Spraydose Müll ist”*
**Lackqualität**3%
*“Farbe nicht bis zum Schaft.)”*
**Defekt Material/Teile**2%
*“Dose defekt”*
### **Top return reasons **
**Farbe**24%
**Defekt Material/Teile**18%
**Gesamtgröße**13%
**Lackqualität**6%
**Qualität insgesamt**6%
**Funktionalität insgesamt**5%
**beworben Vs Tatsächliches Produkt**4%
**Sprühen/Durchfluss**3%
**Kompatibilität – insgesamt**3%
**Auslaufsicher**3%
## **Common questions**
- **Is citadel farben profitable to sell on Amazon Germany?**
- The niche generates €397K/yr across 51 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the citadel farben niche?**
- 6 brands and 123 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in citadel farben?**
- Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
- **When does demand for citadel farben peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the citadel farben niche?**
- Listings span €4.61–€374.83; the average listing price is €52.36 (sweet spot $15–$100). The average incumbent carries 2,263 reviews — the moat a new listing must climb.
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