---
title: "Badematte Kinder — €113K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/badematte-kinder"
last_updated: "2026-08-10T06:12:35.032Z"
locale: en
meta:
description: "Niche score 40/100 · €113K/yr market · 188K searches/yr · €13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · €113K/yr market · 188K searches/yr · €13.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Badematte Kinder — €113K/yr Amazon DE Niche (2026) - Flapen"
---
# **badematte kinder**
**Skip it**
Soft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 18Conversion 53Competition 37Returns 94Price range 28Avg price 64Brand share 35Review moat 42Quality gap 32
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****€13.67**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,319.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€6.50–€18.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€113K**
€113K/yr · 188K searches
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, badematte kinder is a €113K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **badematte kinder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€82K–€109K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 96%
**Open market**
**11%**
- Secopad34% - YINSHENYS20% - Homerella14% - Avakido11% - XIYUNTE5% - Reer5% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
6K4KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/badematte-kinder/trend)
## **Top badematte kinder search terms**
- **badewannenmatte kinder**58K/yr-21.7%3.0% conv. - **badematte kinder**23K/yr+20.2%2.6% conv. - **antirutschmatte badewanne kinder**15K/yr-7.1%4.3% conv. - **badewannenmatte rutschfest kinder**9K/yr-26.6%2.9% conv. - **badematte kinder badewanne**11K/yr-34.1%5.5% conv. - **rutschmatte badewanne kinder**8K/yr+2.6%4.4% conv. - **badematte rutschfest kinder**8K/yr-17.9%2.9% conv. - **badewannenmatte kinder rutschfest**10K/yr-3.6%3.4% conv. - **anti rutsch badewanne kinder**6K/yr+9.2%2.5% conv. - **badewannenmatte baby**6K/yr-2.1%2.8% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/badematte-kinder/search-terms)
## **Top badematte kinder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€9K12%€14K16%€18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Badewannenmatten rutschfest Kinder100% BPA frei 100x40cmAntirutschmatte für BadewanneDuschmatte schimmelresistent & maschinenwaschbar Badematte Kinder Badewanne**YINSHENYS**€11.09**4.4★1,278 rev](https://www.amazon.de/dp/B0CKZKQJ5T) [2**Secopad Original Antirutschmatte Badewanne Baby 100x40 cm Badewannenmatte rutschfest Kinder Badematte Kinder Badewanne oder Dusche 100% BPA frei & Maschinenwaschbar**Secopad**€10.83**4.7★3,263 rev](https://www.amazon.de/dp/B0BQ5WFZQR) [3**Secopad Badewannenmatte Kinder für Badewanne 100x40 cm Cartoon Antirutschmatte Badewanne Baby Badewannenmatte rutschfest mit Saugnäpfen 100% BPA frei & Maschinenwaschbar Schildkröten**Secopad**€12.72**4.5★1,393 rev](https://www.amazon.de/dp/B0CZDFCQFL) [4**avakido Badewannenmatte Kinder rutschfest - Inklusive 2 Haken zum Aufhängen - 100% BPA-Frei Wanneneinlage Antirutschmatte Badewanne - schimmelresistent & maschinenwaschbar**Avakido**€14.21**4.6★532 rev](https://www.amazon.de/dp/B0D4V986HF) [5**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€18.33**4.7★3,954 rev](https://www.amazon.de/dp/B0FD2SKL9B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XIYUNTE Badewannenmatte rutschfest Kinder - 100x40 cm Antirutschmatte für Badewanne und Dusche schimmelresistente Badematte für Baby und Kinder 100% BPA Frei & TÜV-Geprüft Dinosaurier**XIYUNTE**€13.03**136 rev4mo ago](https://www.amazon.de/dp/B0G2XF17V5) [**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€18.10**3,954 rev1y ago](https://www.amazon.de/dp/B0FD24GC5Q) [**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€18.33**3,954 rev1y ago](https://www.amazon.de/dp/B0FD2SKL9B) [**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€18.35**3,954 rev1y ago](https://www.amazon.de/dp/B0FD2J74RW) [![SilverRack Badewannenmatte Kinder rutschfest [100x40cm] - Antirutschmatte Badewanne BPA frei - Badematte Kinder - für Baby & Kinder - Antirutsch Matte - Bath Mat - Wal Unterwasserwelt Blau](https://m.media-amazon.com/images/I/41XO46lmoQL.jpg)**SilverRack Badewannenmatte Kinder rutschfest \[100x40cm\] - Antirutschmatte Badewanne BPA frei - Badematte Kinder - für Baby & Kinder - Antirutsch Matte - Bath Mat - Wal Unterwasserwelt Blau**SilverRack**€15.72**8,689 rev1y ago](https://www.amazon.de/dp/B0DPKL7L5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XIYUNTE Badewannenmatte rutschfest Kinder - 100x40 cm Antirutschmatte für Badewanne und Dusche schimmelresistente Badematte für Baby und Kinder 100% BPA Frei & TÜV-Geprüft Dinosaurier**XIYUNTE**€13.03**4.6★**▲ 288%**](https://www.amazon.de/dp/B0G2XF17V5) [**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€17.78**4.7★**▲ 259%**](https://www.amazon.de/dp/B0CQ8BD1CP) [**Homerella Badewannenmatte rutschfest Kinder - Antirutschmatte Duschmatte**Homerella**€18.35**4.7★**▲ 193%**](https://www.amazon.de/dp/B0FD2J74RW) [**Secopad Badewannenmatte Kinder für Badewanne 100x40 cm Cartoon Antirutschmatte Badewanne Baby Badewannenmatte rutschfest mit Saugnäpfen 100% BPA frei & Maschinenwaschbar Schildkröten**Secopad**€12.72**4.5★**▲ 160%**](https://www.amazon.de/dp/B0CZDFCQFL) [**Ciieeo Badewannenmatte Kinder rutschfest Lustiges Krokodil Antirutschmatte Badewanne für Baby und Kleinkind BPA-Freie TPR Duschmatte mit Starken Saugnäpfen Schimmelresistent Waschbar (Grün)**Ciieeo**€13.11**4.3★**▲ 120%**](https://www.amazon.de/dp/B0CYXLQ44R)
**~~View all trending →~~**
## **What buyers say about badematte kinder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**13%
*“Produkt wie beschrieben”*
**Griff**11%
*“Hält super und ist rutschfest”*
**Design insgesamt**8%
*“schönes Design”*
**Gesamtgröße**6%
*“passt super”*
**Spaß/Unterhaltungserlebnis**5%
*“Badespaß”*
**Farbe**4%
*“Schöne bunte Badewannen Einlage für Kinder”*
**Saugen**4%
*“Saugstarke Badematte”*
**Haftung/Klebrigkeit**4%
*“Sie haftet fest am Boden”*
**Haltbarkeit**4%
*“Toll, hält gut, perfekte Länge und vergilbt nicht”*
### **What buyers complain about **
**Geruch**17%
*“Stinkt”*
**Saugen**14%
*“Saugt sich null fest”*
**Haftung/Klebrigkeit**11%
*“Bleibt überhaupt nicht an der Badewanne haftend”*
**Griff**10%
*“Hält nicht”*
**Haltbarkeit**7%
*“Leider schon kaputt”*
**Gesamtgröße**6%
*“Klein dimensioniert”*
**Produktzustand**3%
*“Leute die Artikel kommen direkt aus dem Lager... das die „benutzten und verschimmelten Artikel“ eure eigenen sind, weiß jeder der bisschen Hirn hat”*
**Benutzerfreundlichkeit**3%
*“Die Matte ist immer noch ziemlich hart”*
**Waschechtheit**3%
*“Hält in der Wanne leider gar nicht”*
**Preis-Leistungs-Verhältnis**2%
*“Etwas teuer lohnt sich aber”*
### **Top return reasons **
**Gesamtgröße**29%
**Haftung/Klebrigkeit**12%
**Geruch**12%
**Saugen**11%
**Griff**8%
**Funktionalität insgesamt**4%
**Qualität insgesamt**4%
**Defekt Material/Teile**3%
**Farbe**3%
**Mechanismus probleme**2%
## **Common questions**
- **Is badematte kinder profitable to sell on Amazon Germany?**
- The niche generates €113K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the badematte kinder niche?**
- 12 brands and 49 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in badematte kinder?**
- Top complaints mined from reviews: Geruch, Saugen, Haftung/Klebrigkeit. The return rate is 1.0%.
- **When does demand for badematte kinder peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the badematte kinder niche?**
- Listings span €6.50–€18.35; the average listing price is €13.67 (sweet spot $15–$100). The average incumbent carries 2,320 reviews — the moat a new listing must climb.
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