---
title: "Backmatte Hundekekse — €96K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/backmatte-hundekekse"
last_updated: "2026-08-10T03:59:26.559Z"
locale: en
meta:
description: "Niche score 43/100 · €96K/yr market · 187K searches/yr · €10.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €96K/yr market · 187K searches/yr · €10.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Backmatte Hundekekse — €96K/yr Amazon DE Niche (2026) - Flapen"
---
# **backmatte hundekekse**
**Skip it**
Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 7Conversion 58Competition 40Returns 96Price range 27Avg price 35Brand share 62Review moat 83Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****335.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€10.25**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€5.81–€18.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€96K**
€96K/yr · 187K searches
**Growth**
**Bad****-35.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, backmatte hundekekse is a €96K/yr Amazon Germany market (187K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **backmatte hundekekse market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **€103K–€128K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **90%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **238 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**23%**
- Torven19% - Mis.Moon16% - NVGVUP12% - Honnesserry11% - YAVA10% - RAFIYU9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/backmatte-hundekekse/trend)
## **Top backmatte hundekekse search terms**
- **backmatte hundekekse**120K/yr-37.2%5.1% conv. - **hundekekse backform**16K/yr-26.9%4.4% conv. - **backmatten für hundeleckerlies**11K/yr-23.8%5.0% conv. - **backmatte hund**7K/yr-29.5%2.9% conv. - **leckerli backmatte für hunde**6K/yr-16.7%4.6% conv. - **hundebackmatten silikon**8K/yr-51.0%6.2% conv. - **hunde backmatte**5K/yr-27.2%2.8% conv. - **hundeleckerli backmatte**5K/yr-51.2%4.3% conv. - **backmatte hundekekse groß**4K/yr-28.9%2.9% conv. - **backform hundekekse**4K/yr-22.8%3.9% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/backmatte-hundekekse/search-terms)
## **Top backmatte hundekekse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€5K10%€10K15%€14K20%€19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Torven 3 Stücke Backmatte Hundekekse Leicht Zu Reinigende Backmatten Für Hundeleckerlies Knochenform Klauenform Runde Form Diy-Haustier-Snacks Schokolade Kekse Eiswürfel Bpa-Frei**Torven**€10.01**4.7★71 rev](https://www.amazon.de/dp/B0FG7F2Y3W) [2**NVGVUP 10 Stück Backmatte Hundekekse Silikon Backmatte für Hundeleckerlies Set Backform Hundekekse mit Schaber Backpinsel für DIY Hundeleckerlies Schokolade Kekse Süßigkeiten Gelee Eiswürfel**NVGVUP**€8.13**4.5★112 rev](https://www.amazon.de/dp/B0DFMDYM39) [3**Silikon Backmatte Hundekekse Mini Hundeknochen Form +Fußabdruck Form 2 Stück Antihaftend Backmatte Hundekekse für DIY Hundeleckerlies Schokolade Kekse Eiswürfel Süßigkeiten BPA-Frei**Honnesserry**€9.18**4.6★616 rev](https://www.amazon.de/dp/B0BGBSB2C2) [4**Mis.Moon 468 Löchern Backmatte Hundekekse Mini Halbkugel (1.2cm) mit Teigspatel Backform für Hundeleckerli Silicone Baking Mat Baking Mould for Dog Treats**Mis.Moon**€6.38**4.6★496 rev](https://www.amazon.de/dp/B0C1NQWZWY) [5**2 Pcs Backmatte Hundekekse Silikon mit Teigschaber Diy-Haustier-Snacks**RAFIYU**€8.72**4.6★391 rev](https://www.amazon.de/dp/B0C74BVD2V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mis.Moon 3er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis**Mis.Moon**€9.30**9 rev3mo ago](https://www.amazon.de/dp/B0GT4JWY6M) [**Mis.Moon 5er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis**Mis.Moon**€9.24**9 rev3mo ago](https://www.amazon.de/dp/B0GT4R1GS3) [**YINGLUOEU Backmatte Hundekekse 20 Streifen Silikon Backmatten Für Hundeleckerlies Wiederverwendbar Riegel Silikonform Für DIY Hundekekse**YINGLUOEU**€5.81**26 rev9mo ago](https://www.amazon.de/dp/B0FW4XXHPL) [**Torven 3 Stücke Backmatte Hundekekse Leicht Zu Reinigende Backmatten Für Hundeleckerlies Knochenform Klauenform Runde Form Diy-Haustier-Snacks Schokolade Kekse Eiswürfel Bpa-Frei**Torven**€10.01**71 rev10mo ago](https://www.amazon.de/dp/B0FG7F2Y3W) [**lucky chef Backmatte DIY Hundekekse Großer Knochen Silikon Backform für Hundeleckerlis antihaft & geruchsneutral lebensmittelecht & BPA-frei spülmaschinenfest (Grau)**lucky chef**€17.30**10 rev1y ago](https://www.amazon.de/dp/B0FDKV18X2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mis.Moon 5er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis**Mis.Moon**€9.24**3.9★**▲ 333%**](https://www.amazon.de/dp/B0GT4R1GS3) [**Mis.Moon 3er Set Silikon Backmatten für Hundekekse BPA-frei rutschfest mit Knochen- Pfoten- & runden Formen inkl. Teigschaber & Backpinsel für DIY Hundeleckerlis**Mis.Moon**€9.30**3.9★**▲ 332%**](https://www.amazon.de/dp/B0GT4JWY6M) [**LuckyChef Backmatte Hundekekse Herzen Halbkugeln Silikon Backform Hundeleckerlis hitzebeständig lebensmittelecht BPA-frei antihaft spülmaschinenfest DIY Hundesnacks (Beere)**lucky chef**€16.75**4.6★**▲ 237%**](https://www.amazon.de/dp/B0FDKXJ8VT) [**lucky chef Backmatte DIY Hundekekse Großer Knochen Silikon Backform für Hundeleckerlis antihaft & geruchsneutral lebensmittelecht & BPA-frei spülmaschinenfest (Grau)**lucky chef**€17.30**4.9★**▲ 228%**](https://www.amazon.de/dp/B0FDKV18X2) [**Collory Backmatte Hundekekse für MINI HALBKUGEL (1cm Ø) Leckerlis Silikon Backform Backunterlage für Backblech Diätmatte Hitzebeständig Lebensmittelecht & Bpa-frei**Collory**€18.43**4.7★**▲ 58%**](https://www.amazon.de/dp/B07CXS51HG)
**~~View all trending →~~**
## **What buyers say about backmatte hundekekse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Qualität super”*
**Einfache Reinigung**18%
*“Reinigung ist auch super easy”*
**Benutzerfreundlichkeit**9%
*“völlig easy in der Handhabung.”*
**beworben Vs Tatsächliches Produkt**9%
*“Produkte schauen aus wie angegeben”*
**Gesamtgröße**8%
*“Passt super”*
**Preis-Leistungs-Verhältnis**5%
*“Tolle Backmatte zu einem guten Preis”*
**Materialqualität**4%
*“Super Material und tut was es soll”*
**Geruch**4%
*“ist geruchsneutral”*
**Spaß/Unterhaltungserlebnis**3%
*“Spielzeug”*
**Effizienz**3%
*“Funktioniert prima”*
### **What buyers complain about **
**Gesamtgröße**28%
*“Schade das die Backmatten so klein sind”*
**Geruch**20%
*“(labberig, stinkend)”*
**Stärke**10%
*“Schaber nur etwas unstabile”*
**Einfache Reinigung**5%
*“Leckerlis TOP, Reinigung FLOP”*
**Weiches Gefühl**5%
*“sie sind total weich und instabil.”*
**Haltbarkeit**5%
*“Kann man nicht lange gebrauchen”*
**Dicke**5%
*“Zu dünn”*
**Materialqualität**5%
*“Material könnte etwas fester sein”*
### **Top return reasons **
**Gesamtgröße**50%
**Geruch**18%
**Qualität insgesamt**7%
**beworben Vs Tatsächliches Produkt**4%
**Form/Stil**3%
**Funktionalität insgesamt**3%
**Defekt Material/Teile**2%
**Dünn**2%
**Materialqualität**2%
**Haftung/Klebrigkeit**1%
## **Common questions**
- **Is backmatte hundekekse profitable to sell on Amazon Germany?**
- The niche generates €96K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the backmatte hundekekse niche?**
- 17 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in backmatte hundekekse?**
- Top complaints mined from reviews: Gesamtgröße, Geruch, Stärke. The return rate is 0.8%.
- **When does demand for backmatte hundekekse peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the backmatte hundekekse niche?**
- Listings span €5.81–€18.43; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
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