---
title: "Anime — €128K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/anime"
last_updated: "2026-08-09T22:46:23.151Z"
locale: en
meta:
description: "Niche score 56/100 · €128K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · €128K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anime — €128K/yr Amazon DE Niche (2026) - Flapen"
---
# **anime**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 21Conversion 2Competition 86Returns 80Price range 81Avg price 87Brand share 95Review moat 87Quality gap 53
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****265.09**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€19.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****€2.91–€74.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€128K**
€128K/yr · 5.0M searches
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, anime is a €128K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anime market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **€197K–€246K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#1,047**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **81%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**29%**
Top 20: 59%
**Open market**
**56%**
- DEXSHUN11% - Funko10% - JONA FYNN CARE9% - CC COLLECTORS Concept6% - HaiZi XiHuan5% - Tydeus5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
150K100KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/anime/trend)
## **Top anime search terms**
- **anime**2.8M/yr-6.0%0.0% conv. - **anime figuren**702K/yr-8.8%0.2% conv. - **anim**448K/yr-14.7%0.0% conv. - **anime blu ray**339K/yr-7.7%0.0% conv. - **anime merch**225K/yr-6.7%0.2% conv. - **anime figur**154K/yr-7.0%0.1% conv. - **anime deko**84K/yr-28.2%0.0% conv. - **anime filme**64K/yr-16.3%0.0% conv. - **figuren anime**25K/yr-8.0%0.1% conv. - **anime geschenke**45K/yr-18.6%0.3% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/anime/search-terms)
## **Top anime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%€3K4%€5K6%€8K8%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)](https://m.media-amazon.com/images/I/41n64pEYZ8L.jpg)**\[Anime-Box\] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)**JONA FYNN CARE**€39.85**4.1★105 rev](https://www.amazon.de/dp/B0D6W8QRLF) [2**DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm**DEXSHUN**€22.35**4.4★21 rev](https://www.amazon.de/dp/B0FN4D3FDW) [3**Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel**CC COLLECTORS Concept**€33.95**4.3★27 rev](https://www.amazon.de/dp/B0FTZ63RL6) [4**Figures Set Anime Statue PVC 22CM Mini-Tierfigur kleine Geburtstags Geschenk Party Cake Topper für Kinder Geeignet Torten Autos Deko Tischplatten**Tydeus**€14.90**3.5★116 rev](https://www.amazon.de/dp/B0CXX7BPSF) [5**Funko Mystery Mini - Jujutsu Kaisen - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans**Funko**€5.21**4.6★563 rev](https://www.amazon.de/dp/B0CND1YQHV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans**Zhongkaihua**€13.07**2 rev3mo ago](https://www.amazon.de/dp/B0GXKB918L) [**DEXSHUN USS New Jersey Figur Anime Illustration Figuren Badeanzug Kniestellung USS New Jersey Model PVC Desktop Statue Ornament Sammlerstücke 15cm**DEXSHUN**€12.55**40 rev5mo ago](https://www.amazon.de/dp/B0GLFDS464) [**DEXSHUN IJN Unzen Figur Anime Spiel Statue Bikini-Girl Modellfigur 12cm**DEXSHUN**€14.74**40 rev8mo ago](https://www.amazon.de/dp/B0G1YGGZP6) [**Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel**CC COLLECTORS Concept**€33.95**27 rev9mo ago](https://www.amazon.de/dp/B0FTZ63RL6) [**DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm**DEXSHUN**€22.35**21 rev11mo ago](https://www.amazon.de/dp/B0FN4D3FDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans**Zhongkaihua**€13.07**4.1★**▲ 220%**](https://www.amazon.de/dp/B0GXKB918L) [**Pyjama Hose Kitty Schlafanzug Damen Pyjamas Hosen Lang Flanell Pyjama Hose Damen Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Herbst-Winter (pink M)**SASMoiyug**€13.01**4.3★**▲ 219%**](https://www.amazon.de/dp/B0F32HSL7M) [**Pyjama Hose Schlafanzug Hose Damen Lang Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Frühling/Sommer Dünn (Schwarz M)**Hrobig**€13.04**4.3★**▲ 218%**](https://www.amazon.de/dp/B0FF35G2DG) [**helymore Anime High School Team Anime Cosplay Kostüm Jacke Baumwolle Jacke Schwarz XL**helymore**€25.97**4.4★**▲ 164%**](https://www.amazon.de/dp/B08DC93N6S) [**KASENFASHION Anime Style ATE Magnet-Schlüsselanhänger-Kuscheliger Harajuku Anhänger für Rucksack & Schlüsselbund 10 cm**KASENFASHION**€8.31**4.5★**▲ 161%**](https://www.amazon.de/dp/B0F9XVYPGC)
**~~View all trending →~~**
## **What buyers say about anime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**11%
*“Preis Passt”*
**beworben Vs Tatsächliches Produkt**8%
*“Super wie gewohnt”*
**Geschenk Zweck**8%
*“Regal”*
**Gesamtgröße**7%
*“Passt”*
**Sammlungsobjekte**6%
*“Figuren set, Anime Statue”*
**Design insgesamt**5%
*“Besonders gefallen haben mir die detailreichen Designs”*
**Stärke**3%
*“Super Stabilität”*
**Form/Stil**3%
*“Praktisch und Stilvoll”*
**Komfort insgesamt**3%
*“Super bequem”*
### **What buyers complain about **
**Qualität insgesamt**24%
*“Müll”*
**Gesamtgröße**20%
*“Es fällt klein aus”*
**beworben Vs Tatsächliches Produkt**6%
*“Grobe Abweichungen von gezeigten Bildern”*
**Stärke**4%
*“Instabiel”*
**Montage/Installation**4%
*“Der Zusammenbau ist kompletter MÜLL”*
**Haftung/Klebrigkeit**3%
*“Schutzfolie ging schwer ab”*
**Haltbarkeit**3%
*“muss verklebt werden, sonst fällt es viel zu leicht auseinander.”*
**Preis-Leistungs-Verhältnis**3%
*“Preis/Leistung auf jeden Fall nicht Wert”*
**Lackqualität**2%
*“sehr billig angemalt”*
**Nähen/Finish/Polieren**2%
*“Die Nahtstellen sind leider gut sichtbar”*
### **Top return reasons **
**Gesamtgröße**41%
**Defekt Material/Teile**8%
**Qualität insgesamt**8%
**Länge**7%
**Geschenk Zweck**6%
**Kratzfestigkeit**4%
**beworben Vs Tatsächliches Produkt**4%
**Farbe**3%
**Breite**2%
**Lücke/Loch**1%
## **Common questions**
- **Is anime profitable to sell on Amazon Germany?**
- The niche generates €128K/yr across 79 tracked products. 3 of 29 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the anime niche?**
- 52 brands and 136 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in anime?**
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.
- **When does demand for anime peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the anime niche?**
- Listings span €2.91–€74.00; the average listing price is €19.66 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.
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