---
title: "Amiibo — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/amiibo"
last_updated: "2026-08-10T06:01:45.071Z"
locale: en
meta:
description: "Niche score 38/100 · €86K/yr market · 289K searches/yr · €32.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €86K/yr market · 289K searches/yr · €32.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amiibo — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **amiibo**
**Skip it**
Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Market size 21Growth 9Conversion 11Competition 56Returns 82Price range 41Avg price 95Brand share 34Review moat 23Quality gap 40
**Avg price**
**Incredible****€32.57**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€7.10–€214.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,497.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€86K**
€86K/yr · 289K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon Germany niche tracking, amiibo is a €86K/yr Amazon Germany market (289K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amiibo market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **€98K–€130K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#622**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **36%**
- **Out of stock**
- **21.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**259**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**9%**
- Nintendo38% - SP LLC.15% - AZEAM15% - YMW9% - Capcom8% - LEGO6% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kueche-haushalt-wohnen/amiibo/trend)
## **Top amiibo search terms**
- **amiibo**250K/yr-29.0%0.0% conv. - **nintendo amiibo**12K/yr-45.3%0.1% conv. - **amiibo figuren**8K/yr-37.5%0.0% conv. - **amibo**10K/yr-40.5%0.0% conv. - **nintendo switch amiibo**7K/yr-57.5%0.0% conv. - **amiboo**2K/yr-43.0%0.0% conv. [**All search terms **](https://flapen.com/research/de/kueche-haushalt-wohnen/amiibo/search-terms)
## **Top amiibo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€7K12%€10K16%€14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar**SP LLC.**€27.00**4.3★12 rev](https://www.amazon.de/dp/B0GJC3PDQH) [2**AZEAM Acryl Riser Display Regal Ständer für Amiibo Funko Pops Figuren Tischplatte klar für Nagellack Gewürz Kosmetik Kunsthandwerk Schmuckständer Cupcake Dessert Figures 3-Stufig 1-Stück (30cm)**AZEAM**€7.10**4.4★1,923 rev](https://www.amazon.de/dp/B09V7FSN8R) [3**Allmiibo Smart NFC Emulator kompatibel mit Switch/3DS 50+ Spiele und 3000 NFC Datenspeicher 1 2 Zoll OLED-Bildschirm**YMW**€35.16**4.4★229 rev](https://www.amazon.de/dp/B0FFCFPMGZ) [4**amiibo Karten 3 Stk. Animal Crossing (Vol. 5)**Nintendo**€11.84**4.7★17,238 rev](https://www.amazon.de/dp/B09JSSR8L5) [5**amiibo Zelda The Wind Waker**Nintendo**€18.89**4.7★67,784 rev](https://www.amazon.de/dp/B01LWI4PWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amiibo Rudy Monster Hunter Stories 3: Twisted Reflection**Capcom**€21.93**9 rev4mo ago](https://www.amazon.de/dp/B0GNT6W4N9) [**Amiibo RATHA Monster Hunter Stories 3: Twisted Reflection**Capcom**€27.50**4 rev4mo ago](https://www.amazon.de/dp/B0GNT4QZFJ) [**Amiibo RATHA V Monster Hunter Stories 3: Twisted Reflection**Capcom**€27.64**9 rev4mo ago](https://www.amazon.de/dp/B0GNT6SJNB) [**Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar**SP LLC.**€27.00**12 rev5mo ago](https://www.amazon.de/dp/B0GJC3PDQH) [**50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home**JIAN BOLAND**€8.49**19 rev6mo ago](https://www.amazon.de/dp/B0FWR5HS3V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50x NFC Tags NTAG215 mit Aufbewahrungsbox NFC Sticker NFC Chip Aufkleber Wiederbeschreibbar Wasserdicht Kompatibel mit Amiibo & TagMo NFC Tag Sticker für Smartphone & Smart Home**JIAN BOLAND**€8.49**4.8★**▲ 786%**](https://www.amazon.de/dp/B0FWR5HS3V) [**50Pcs NFC Tags NTAG215 NFC Tags Blanko Weiß Karte 25 mm NFC Stickers NFC Münzkarten Kompatibel mit Amiibo with Adhesive Back NFC Enabled Phones and Devices**Leikurvo**€8.21**4.3★**▲ 759%**](https://www.amazon.de/dp/B0CCS9BZJN) [**Allmiibo Smart NFC Emulator für Nintendo Switch & 3DS mit 1 2 Zoll OLED Bildschirm 3000 NFC Speicher 50+ Spiel Unterstützung Wiederaufladbar**SP LLC.**€27.00**4.3★**▲ 284%**](https://www.amazon.de/dp/B0GJC3PDQH) [**Kirby Amiibo (Super Smash Bros Serie)**Nintendo**€30.53**4.7★**▲ 142%**](https://www.amazon.de/dp/B00N4ABV10) [**amiibo Zelda The Wind Waker**Nintendo**€18.89**4.7★**▲ 137%**](https://www.amazon.de/dp/B01LWI4PWB)
**~~View all trending →~~**
## **What buyers say about amiibo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Super Produkt”*
**Sammlungsobjekte**10%
*“Cooles Lego Produkt”*
**Geschenk Zweck**8%
*“Regal”*
**Preis-Leistungs-Verhältnis**8%
*“Sein Geld wert”*
**beworben Vs Tatsächliches Produkt**8%
*“Ware entspricht den Fotos”*
**Montage/Installation**8%
*“Einfache Montage, gute Qualität”*
**Design insgesamt**8%
*“Design, Steine-Qualität und Preis-Leistung sind hervorragend, eines der schönsten Sets, das Lego herausgebracht hat”*
**Spaß/Unterhaltungserlebnis**7%
*“Macht Spaß”*
**Benutzerfreundlichkeit**3%
*“SUPER GUT SCHNELL AUF GEBAUET”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**3%
*“Die Anleitung ist verständlich”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**24%
*“Lackgesoffen teuer”*
**Gesamt anzeigen**9%
*“Leider war die Platte die den Display darstellt zerschrabbt”*
**Qualität insgesamt**9%
*“Sehr schlechte Qualität bricht Direct zusammen”*
**Gesamtgröße**8%
*“Es fällt klein aus”*
**Defekt Material/Teile**6%
*“Teile fehlen”*
**Produktzustand**4%
*“scheint gebraucht gewesen zu sein”*
**Gleichgewicht/Stabilität**4%
*“Instabiel”*
**Kratzfestigkeit**4%
*“Die sind zerkrast”*
**Druckqualität**4%
*“Warum konntet ihr nicht alles bedrucken deshalb zwei Sterne abzug”*
**Haftung/Klebrigkeit**4%
*“Schutzfolie ging schwer ab”*
### **Top return reasons **
**Gesamtgröße**26%
**Defekt Material/Teile**14%
**Geschenk Zweck**8%
**beworben Vs Tatsächliches Produkt**8%
**Funktionalität insgesamt**7%
**Kratzfestigkeit**7%
**Produktzustand**7%
**Qualität insgesamt**5%
**Montage/Installation**3%
**Preis-Leistungs-Verhältnis**3%
## **Common questions**
- **Is amiibo profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 28 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the amiibo niche?**
- 11 brands and 259 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in amiibo?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamt anzeigen, Qualität insgesamt. The return rate is 1.6%.
- **When does demand for amiibo peak?**
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the amiibo niche?**
- Listings span €7.10–€214.59; the average listing price is €32.57 (sweet spot $15–$100). The average incumbent carries 8,497 reviews — the moat a new listing must climb.
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