---
title: "Products — activity family - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/activity-family/products"
last_updated: "2026-08-10T06:47:02.280Z"
locale: en
meta:
  description: "Niche score 44/100 · €208K/yr market · 119K searches/yr · €17.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · €208K/yr market · 119K searches/yr · €17.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — activity family - Flapen"
---

# **activity family**

**Skip it**

Soft demand (-31.0% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 9Conversion 86Competition 21Returns 94Price range 81Avg price 82Brand share 30Review moat 42Quality gap 24

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€17.77**

avg listing price — sweet spot $15–$100

**Price range**

**Great****€7.35–€50.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,305.42**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****€208K**

€208K/yr · 119K searches

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-31.0%**

90-day search growth — must beat 0% to launch

## Products