---
title: "Search terms — 20 geburtstag deko - Flapen"
canonical_url: "https://flapen.com/research/de/kueche-haushalt-wohnen/20-geburtstag-deko/search-terms"
last_updated: "2026-08-10T05:12:06.799Z"
locale: en
meta:
  description: "Niche score 56/100 · €105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · €105K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 20 geburtstag deko - Flapen"
---

# **20 geburtstag deko**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 21Conversion 46Competition 84Returns 96Price range 34Avg price 25Brand share 91Review moat 76Quality gap 62

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Great****476.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****€3.38–€20.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****€105K**

€105K/yr · 318K searches

**Avg price**

**Okay****€9.03**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms