---
title: "Wimperntusche — €1.5M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/wimperntusche"
last_updated: "2026-08-10T00:52:00.247Z"
locale: en
meta:
description: "Niche score 48/100 · €1.5M/yr market · 2.6M searches/yr · €7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €1.5M/yr market · 2.6M searches/yr · €7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wimperntusche — €1.5M/yr Amazon DE Niche (2026) - Flapen"
---
# **wimperntusche**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 87Growth 17Conversion 77Competition 42Returns 100Price range 12Avg price 22Brand share 3Review moat 11Quality gap 58
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****€1.5M**
€1.5M/yr · 2.6M searches
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****€7.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€1.99–€16.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****29,714.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wimperntusche is a €1.5M/yr Amazon Germany market (2.6M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wimperntusche market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **€1.2M–€1.6M**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**148**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**0%**
- MAYBELLINE78% - L'Oreal Paris12% - Essence Cosmetics4% - Catrice Cosmetics3% - Clinique1% - Svenja Walberg1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/de/kosmetik/wimperntusche/trend)
## **Top wimperntusche search terms**
- **mascara**522K/yr-17.3%4.3% conv. - **wimperntusche**432K/yr-19.4%5.3% conv. - **maybelline mascara**312K/yr-4.0%6.6% conv. - **maybelline**291K/yr-16.7%0.4% conv. - **mascara wasserfest schwarz**143K/yr+6.0%5.5% conv. - **sky high mascara maybelline**192K/yr-18.9%10.9% conv. - **maybelline make up**84K/yr-0.6%0.0% conv. - **loreal mascara**92K/yr-13.3%3.7% conv. - **essence mascara**69K/yr-19.1%2.2% conv. - **wimperntusche wasserfest**66K/yr-2.3%6.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/wimperntusche/search-terms)
## **Top wimperntusche products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€153K20%€307K30%€460K40%€614K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline New York Sky High Mascara für extreme Länge & volles Volumen Tower Flex Bürste für Definition bis in die Spitzen Formel mit Bambusextrakt Schwarz (Very Black)**MAYBELLINE**€7.18**4.4★78,762 rev](https://www.amazon.de/dp/B08P4YPB8Q) [2**Maybelline New York Sky High Waterproof Mascara für extreme Länge & volles Volumen Wasserfeste Wimperntusche mit Tower Flex Bürste & Bambusextrakt Wischfest & Langanhaltend Schwarz**MAYBELLINE**€7.41**4.4★78,762 rev](https://www.amazon.de/dp/B0092QK8N2) [3**Maybelline New York Lash Sensational Voller-Wimpern-Fächer Mascara für voluminöse Wimpern 2-in-1 Wimpern-Entfalter-Bürste für den Fächer-Effekt Farbe: Very Black 9 5ml**MAYBELLINE**€6.16**4.4★72,101 rev](https://www.amazon.de/dp/B00PFCSXD4) [4**Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml**MAYBELLINE**€11.13**4.4★251 rev](https://www.amazon.de/dp/B0G52CKKMT) [5**Maybelline New York Sky High Cosmic Black Mascara für extreme Länge & kosmisches Volumen Ultra-schwarze Wimperntusche mit extra Pigmenten Tower Flex Bürste & Bambusextrakt für maximale Definition**MAYBELLINE**€7.46**4.4★78,762 rev](https://www.amazon.de/dp/B09NQHCKJK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml**MAYBELLINE**€11.13**251 rev4mo ago](https://www.amazon.de/dp/B0G52CKKMT) [**LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml**L'Oreal Paris**€11.42**1,210 rev5mo ago](https://www.amazon.de/dp/B0FPX87BRC) [**Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml**Catrice Cosmetics**€1.99**48 rev6mo ago](https://www.amazon.de/dp/B0G941631T) [**Maybelline New York Lash Sensational Body Mascara Wimperntusche Volumenmascara für 24H Wimpern-Lifting und 12x Volumen mit Sanduhr-Kurven Bürste und Tonerde ohne Verklumpen Schwarz 9 5 ml**MAYBELLINE**€9.80**1,213 rev7mo ago](https://www.amazon.de/dp/B0FPX93VHW) [**LOréal Paris Augen Make Up Panorama Mascara für Volumen & Definition Wimperntusche für optisch 1 4x größere Augen Volume Million Lashes Panorama-Bürste Farbe All Night Black (Schwarz) 1x 9 9ml**L'Oreal Paris**€10.76**12,262 rev1y ago](https://www.amazon.de/dp/B0DHCZP2S1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline New York Sky Tubes Mascara Tubing Wimperntusche für extreme Länge & sanftes Entfernen mit warmem Wasser Formel mit Shea Butter & Rizinusöl für gepflegte Wimpern Schwarz 7 2ml**MAYBELLINE**€11.13**4.4★**▲ 354%**](https://www.amazon.de/dp/B0G52CKKMT) [**Catrice VALENTINE WHO? Glam & Doll Volume Mascara Nr. C01 Schwarz 10ml**Catrice Cosmetics**€1.99**4.4★**▲ 291%**](https://www.amazon.de/dp/B0G941631T) [**Clinique Lash Power Mascara Long- Wearing Formula 6 ml (1er Pack)**Clinique**€14.57**4.6★**▲ 101%**](https://www.amazon.de/dp/B0859BS5ZP) [**LOréal Paris Telescopic Extensionist Mascara Verlängernde Wimperntusche (Farbe Schwarz) für lange Wimpern und einen extremen Lash-Extension Look definierte Länge Schwung & Volumen 1x 9 9ml**L'Oreal Paris**€11.42**4.2★**▲ 79%**](https://www.amazon.de/dp/B0FPX87BRC) [**Maybelline Jade Volum Express Waterproof Mascara 91 Schwarz 8 5 ml**MAYBELLINE**€4.31**4.5★**▲ 54%**](https://www.amazon.de/dp/B0013BE902)
**~~View all trending →~~**
## **What buyers say about wimperntusche**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wimpernqualität**47%
*“Bester Mascara”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Einfache Anwendung**5%
*“Leichtes Auftragen, kein Klumpen”*
**Wischfestigkeit**5%
*“Best Wimperntusche ever, keine Pandaaugen 👍👆 the best, weil hält und schmiert nicht...und das den ganzen Tag, außerdem sehr ergiebig, hält bei mir ein halbes Jahr, schöne Größe, passt überall rein.”*
**Preis-Leistungs-Verhältnis**5%
*“Oft zum Bestpreis”*
**Farbe**4%
*“Die Farbe „Very Black“ ist schön intensiv”*
**Haltbarkeit**4%
*“Perfekte Haltbarkeit”*
**beworben Vs Tatsächliches Produkt**3%
*“hält was versprochen wurde”*
**Wasserbeständigkeit**2%
*“sind Wasserfest in Form”*
**Haftung/Klebrigkeit**1%
*“Verklebt nicht und bringt die Augen schön zur Geltung”*
### **What buyers complain about **
**Wimpernqualität**18%
*“Leider kein Lash-Sensational-Ergebnis”*
**Feucht/Trocken**12%
*“wirkt wie ausgetrocknet”*
**Qualität insgesamt**9%
*“Completely overrated”*
**Produktzustand**5%
*“Das Produkt war gebraucht”*
**Preis-Leistungs-Verhältnis**5%
*“Überteuerter Müll”*
**Farbe**4%
*“Farbe nicht sichtbar”*
**Wischfestigkeit**4%
*“Verschmiert”*
**Benutzerfreundlichkeit**4%
*“Mega schwer zu entfernen”*
**Funktionalität insgesamt**3%
*“Wirkt nicht”*
**Haftung/Klebrigkeit**3%
*“Unnötige Klebereste vom Aufkleber”*
### **Top return reasons **
**Feucht/Trocken**37%
**Funktionalität insgesamt**13%
**beworben Vs Tatsächliches Produkt**10%
**Qualität insgesamt**9%
**Produktzustand**6%
**Haftung/Klebrigkeit**5%
**Farbe**4%
**Preis-Leistungs-Verhältnis**3%
**Gesamtgröße**3%
**Wischfestigkeit**2%
## **Common questions**
- **Is wimperntusche profitable to sell on Amazon Germany?**
- The niche generates €1.5M/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the wimperntusche niche?**
- 6 brands and 148 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in wimperntusche?**
- Top complaints mined from reviews: Wimpernqualität, Feucht/Trocken, Qualität insgesamt. The return rate is 0.1%.
- **When does demand for wimperntusche peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the wimperntusche niche?**
- Listings span €1.99–€16.83; the average listing price is €7.84 (sweet spot $15–$100). The average incumbent carries 29,715 reviews — the moat a new listing must climb.
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