---
title: "wimpern — €737K/yr Amazon Germany Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/wimpern"
last_updated: "2026-07-20T19:32:39.944Z"
locale: en
meta:
description: "wimpern shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "wimpern shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "wimpern — €737K/yr Amazon Germany Niche, Score 61/100 - Flapen"
---
# **wimpern**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 22Conversion 29Competition 74Returns 96Price range 55Avg price 33Brand share 76Review moat 64Quality gap 85
**Returns**
**Incredible****0.9%**
return rate — above 6% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€737K**
€737K/yr · 3.3M searches
**Review moat**
**Good****931.84**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€5.60–€26.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€9.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, wimpern is a €737K/yr Amazon Germany market (3.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€795K–€994K**
- units × avg price
- **Launch success**
- **53%**
- 10 of 19 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **158 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**41%**
Top 20: 72%
**Open market**
**37%**
- B&Qaugen20% - Sixstarhair14% - Higu clace12% - Lvmixwig8% - KEYRI5% - VEYESBEAUTY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
80K60KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/wimpern/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€22K6%€44K9%€66K12%€88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 50 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sixstarhair Wimpern Extensions Set 544 Stück Cluster Lashes with Wimpernkleber and Remover 10-16mm 60D 100D 120D 150D DIY Volume D Curl Lash Extension Set**Sixstarhair**€11.11**3.8★881 rev](https://www.amazon.de/dp/B0F5PZVH8R) [2**B&Q Lashes Extension Set 144PCS Venus Lash Clusters Unsichtbares Band 8-16MIX Manga Wimpern Extensions Set Wispy NatüRliche Wimpern Cluster 7 tage halt Lazy Girl Wimpernverlängerung(Venus 8-16mix)**B&Qaugen**€14.38**3.6★2,914 rev](https://www.amazon.de/dp/B0DBHSD2QJ) [3**Higu clace 580 pcs Wimpern-Extensions 30-40-50-60-80-100D Curl**Higu clace**€10.81**4.2★2,724 rev](https://www.amazon.de/dp/B0FSZ31X78) [4**KEYRI 580 Stück Wimpern Extensions 30-40-50-60-80-100D Curl Lash Extension Set Künstliche Wimpern für Wimpernverlängerung zu Hause DIY Wimpern Extensions für Anfänger Mädchen und Frauen (8-16mm Mix)**KEYRI**€6.48**4.3★1,672 rev](https://www.amazon.de/dp/B0DRY6JKS1) [5**Manga Wimpern Extensions Natürliche Künstliche Wimpern Anime Lash Cluster Fairy Cluster Lashes Wispy CD Curly 10-16MM DIY Wimpernverlängerung by Lvmixwig**Lvmixwig**€7.79**4.2★178 rev](https://www.amazon.de/dp/B0FPCP6KDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wosheer Wimpern Extensions Set Lash Cluster Set Wispy Natürliche Wimpern Cluster D Curvature Diy Künstliche Wimpern with Bond and Seal & Remover (8-16mm Rougee Set)**WOSHEER**€26.17**0 rev2mo ago](https://www.amazon.de/dp/B0H1W1H25L) [**Spider Wimpern Extensions Wispy Lash Cluster Breeze Fluffy Künstliche Wimpern D Curly Cluster Lashes Natürliche Wimpern Cluster 10-16MM Clear Bnad Lash Extension DIY Wimpernverlängerung by Lvmixwig**Lvmixwig**€7.72**17 rev3mo ago](https://www.amazon.de/dp/B0GS5V8NMR) [**Higu clace Wimpern-Extensions 280Pcs 30D+40D Lash-Extension-Set Wimpern-Extensions-Set-7-tage halt mit Applikator und Wimpernkleber und Versiegelung (30D+40D Kit)**Higu clace**€8.16**986 rev4mo ago](https://www.amazon.de/dp/B0GSQZ9H6Z) [**CALAILIS Wimpern Extensions Set 4 Stile 544 Stück Cluster Lashes 60D+80D+100D+56D D Curl Lashes Extension Set mit Wimpernkleber und Sealer Lash Remover und Applikator (10-16mm)**CALAILIS**€8.57**968 rev5mo ago](https://www.amazon.de/dp/B0GLM4C9X7) [**Natürliche Wimpern Extensions Kit 8-12MM Kurze Lash Extension Set Wispy Lash Cluster Set Unsichtbares Band Künstliche Wimpern C Curly Wimpern Cluster DIY Cluster Lashes by Lvmixwig**Lvmixwig**€10.90**123 rev5mo ago](https://www.amazon.de/dp/B0G252P3BJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spider Wimpern Extensions Wispy Lash Cluster Breeze Fluffy Künstliche Wimpern D Curly Cluster Lashes Natürliche Wimpern Cluster 10-16MM Clear Bnad Lash Extension DIY Wimpernverlängerung by Lvmixwig**Lvmixwig**€7.72**4.8★**▲ 251%**](https://www.amazon.de/dp/B0GS5V8NMR) [**CALAILIS Wimpern Extensions Set 4 Stile 544 Stück Cluster Lashes 60D+80D+100D+56D D Curl Lashes Extension Set mit Wimpernkleber und Sealer Lash Remover und Applikator (10-16mm)**CALAILIS**€8.57**4.3★**▲ 246%**](https://www.amazon.de/dp/B0GLM4C9X7) [**Wosheer Wimpern Extensions Set Lash Cluster Set Wispy Natürliche Wimpern Cluster D Curvature Diy Künstliche Wimpern with Bond and Seal & Remover (8-16mm Rougee Set)**WOSHEER**€26.17**0.0★**▲ 245%**](https://www.amazon.de/dp/B0H1W1H25L) [**Wispy Wimpern Extensions Fluffy Lash Cluster Natürliche Künstliche Wimpern CC Curly Cluster Lashes Breeze Wimpern Cluster 10-16MM Lash Extension DIY Wimpernverlängerung by Lvmixwig**Lvmixwig**€7.71**4.8★**▲ 244%**](https://www.amazon.de/dp/B0GS5NKS1T) [**Higu clace Wimpern-Extensions 280Pcs 30D+40D Lash-Extension-Set Wimpern-Extensions-Set-7-tage halt mit Applikator und Wimpernkleber und Versiegelung (30D+40D Kit)**Higu clace**€8.16**4.2★**▲ 215%**](https://www.amazon.de/dp/B0GSQZ9H6Z)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Wimpernqualität**43%
*“Beste Lashes”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Haftung/Klebrigkeit**8%
*“für mich bis jetzt der beste Kleber.”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leistung sind die besten der besten”*
**Haltbarkeit**5%
*“Langer halt”*
**Benutzerfreundlichkeit**4%
*“sind easy anzubringen”*
**Farbe**2%
*“Sehr natürlicher Look”*
**Form/Stil**2%
*“Elegant und einfach Perfekt”*
**Gesamtgröße**2%
*“Passt was es verspricht”*
**beworben Vs Tatsächliches Produkt**1%
*“Erfüllt alle Erwartungen”*
### **What buyers complain about **
**Haftung/Klebrigkeit**25%
*“Wimpern gut - Kleber Müll”*
**Feucht/Trocken**13%
*“Seal ausgetrocknet”*
**Haltbarkeit**10%
*“Fallen auseinander beim abziehen”*
**Qualität insgesamt**10%
*“Da sind die Produkte von essence qualitativer und günstiger”*
**Wimpernqualität**9%
*“Wollte nicht, das man sieht, das ich lashes trage”*
**Benutzerfreundlichkeit**3%
*“leider unbrauchbar”*
**Preis-Leistungs-Verhältnis**2%
*“Geld Verschwendung”*
**Gesamtgröße**2%
*“Leider für mich nicht passend”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält nicht was es verspricht”*
**Dicke**2%
*“Sind sehr dick”*
### **Top return reasons **
**Haftung/Klebrigkeit**26%
**Feucht/Trocken**12%
**Qualität insgesamt**10%
**Wimpernqualität**10%
**Gesamtgröße**8%
**beworben Vs Tatsächliches Produkt**7%
**Funktionalität insgesamt**4%
**Haltbarkeit**3%
**Defekt Material/Teile**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is wimpern profitable to sell on Amazon Germany?**
- The niche generates €737K/yr across 50 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the wimpern niche?**
- 26 brands and 32 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in wimpern?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Feucht/Trocken, Haltbarkeit. The return rate is 0.9%.
- **When does demand for wimpern peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wimpern niche?**
- Listings span €5.60–€26.32; the average listing price is €9.94 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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