---
title: "Search terms — welleneisen - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/welleneisen/search-terms"
last_updated: "2026-07-21T14:48:31.386Z"
locale: en
meta:
  description: "Niche score 57/100 · €1.5M/yr market · 1.7M searches/yr · €30.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · €1.5M/yr market · 1.7M searches/yr · €30.43 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — welleneisen - Flapen"
---

# **welleneisen**

**Launch it**

A $1.5M/yr market growing +2.6% this quarter with returns at 4.9% — clears our launch bar.

Market size 86Growth 28Conversion 37Competition 43Returns 34Price range 82Avg price 95Brand share 68Review moat 40Quality gap 82

**Avg price**

**Incredible****€30.43**

avg listing price — sweet spot $15–$100

**Market size**

**Great****€1.5M**

€1.5M/yr · 1.7M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****€13.49–€114.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,466.73**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.9%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch