---
title: "Wella Tonspülung — €64K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/wella-tonspuelung"
last_updated: "2026-08-09T23:40:22.002Z"
locale: en
meta:
description: "Niche score 50/100 · €64K/yr market · 60K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €64K/yr market · 60K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wella Tonspülung — €64K/yr Amazon DE Niche (2026) - Flapen"
---
# **wella tonspülung**
**Worth a look**
Shows demand growing +372.8% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 16Growth 100Conversion 72Competition 6Returns 100Price range 44Avg price 78Brand share 0Review moat 53Quality gap 60
**Growth**
**Incredible****+372.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€16.02**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,378**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€5.06–€22.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€64K**
€64K/yr · 60K searches
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon Germany niche tracking, wella tonspülung is a €64K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella tonspülung market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€48K–€64K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **25%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- WELLA45% - WELLA PERFECTON41% - Wella Professionals14% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — +372.8% search growth over the last 90 days.
7K5KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/wella-tonspuelung/trend)
## **Top wella tonspülung search terms**
- **wella tonspülung**16K/yr+542.9%3.5% conv. - **wella perfecton tonspülung**12K/yr+318.3%2.3% conv. - **wella tonspülung 6**6K/yr>1,000%8.3% conv. - **wella tonspülung 8**6K/yr+425.8%8.2% conv. - **wella perfecton**6K/yr+184.6%1.6% conv. - **wella perfecton tonspülung 8**7K/yr+135.9%10.4% conv. - **wella perfecton tonspülung 6**4K/yr+932.1%9.8% conv. - **tonspülung wella**4K/yr+38.2%4.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/wella-tonspuelung/search-terms)
## **Top wella tonspülung products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€13K30%€19K40%€26K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml**WELLA PERFECTON**€19.44**4.4★464 rev](https://www.amazon.de/dp/B01LTHYEEU) [2**Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)**WELLA**€19.29**4.5★626 rev](https://www.amazon.de/dp/B003UTABL6) [3**WELLA Perfecton T?nungs Conditioner 250 ml**Wella Professionals**€18.31**4.5★842 rev](https://www.amazon.de/dp/B003UT7BWI) [4**WELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)**WELLA**€22.71**4.4★26 rev](https://www.amazon.de/dp/B0CTS5BVF8) [5**Wella Applikatorflasche DW + Tonspülung 500 ml**WELLA**€5.06**4.2★198 rev](https://www.amazon.de/dp/B08BNN3VPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WELLA PROFESSIONALS Perfecton by Color Fresh /8 Perl (250 ml)**WELLA**€22.71**26 rev2y ago](https://www.amazon.de/dp/B0CTS5BVF8) [**Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml**Wella Professionals**€8.34**8,644 rev5y ago](https://www.amazon.de/dp/B08JQJ6NY8) [**Wella Applikatorflasche DW + Tonspülung 500 ml**WELLA**€5.06**198 rev6y ago](https://www.amazon.de/dp/B08BNN3VPZ) [**Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml**WELLA PERFECTON**€19.44**464 rev9y ago](https://www.amazon.de/dp/B01LTHYEEU) [**Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)**WELLA**€19.29**626 rev12y ago](https://www.amazon.de/dp/B003UTABL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella Applikatorflasche DW + Tonspülung 500 ml**WELLA**€5.06**4.2★**▲ 21%**](https://www.amazon.de/dp/B08BNN3VPZ) [**Wella Perfecton Tonspülung/ 6 violett 1er Pack (1x 250 ml)**WELLA**€19.29**4.5★**▲ 21%**](https://www.amazon.de/dp/B003UTABL6) [**Wella Professionals Color Fresh Mask Pearl Blonde Haarkur zum Beleben und Verändern der Haarfarbe pflegende Tönung mit Avocadoöl für helles und aufgehelltes Haar 150 ml**Wella Professionals**€8.34**4.3★**— 3%**](https://www.amazon.de/dp/B08JQJ6NY8) [**Wella Perfecton Tonspülung/ 8 perl 1er Pack x 250 ml**WELLA PERFECTON**€19.44**4.4★**— 0%**](https://www.amazon.de/dp/B01LTHYEEU) [**Wella Perfecton Tonspülung /43 rot-gold 1er Pack (1 x 250 ml)**WELLA PERFECTON**€17.99**4.5★**▼ 17%**](https://www.amazon.de/dp/B0050AF9BU)
**~~View all trending →~~**
## **What buyers say about wella tonspülung**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**19%
*“Color Frese mask”*
**Qualität insgesamt**18%
*“Super Produkt”*
**Geruch**12%
*“Gut riechende Haarmaske”*
**Eignung für gefärbtes Haar**11%
*“Farbshampo”*
**beworben Vs Tatsächliches Produkt**10%
*“Alle Erwartungen erfüllt”*
**Benutzerfreundlichkeit**5%
*“Einfache Handhabung”*
**Helligkeit/Glanz/Glühen**4%
*“Das beste Glossing was ich je hatte”*
**Einfache Anwendung**4%
*“Leicht an zuwenden”*
**Eignung für lockiges Haar**4%
*“Für blondiertes Haar das beste glossing”*
**Haarstyling**2%
*“meine harre waren lila seit dem ich diese von Wella benutze sind meine Haare viel schöner und natürlicher!!!”*
### **What buyers complain about **
**Farbe**19%
*“Ansatz grau”*
**Funktionalität insgesamt**14%
*“Nützt gar nichts”*
**Feucht/Trocken**9%
*“macht das Haar trocken”*
**Eignung für gefärbtes Haar**9%
*“Sehe kein Unterschied was die Farbe angeht”*
**Qualität insgesamt**7%
*“Verstehe die super Bewertungen nicht”*
**Abdeckung**6%
*“keine Grauhaarabdeckung”*
**Produktzustand**6%
*“er sieht leicht gebraucht aus.”*
**Gesamtgröße**6%
*“Für mich leider nciht geeignet”*
**Allergien**6%
*“Nach der ersten Anwendung bekam ich eine juckende Kopfhaut, hatte ich vorher nie”*
**beworben Vs Tatsächliches Produkt**3%
*“Nicht wie geschrieben”*
### **Top return reasons **
**Farbe**45%
**Defekt Material/Teile**13%
**beworben Vs Tatsächliches Produkt**9%
**Eignung für kurzes Haar**8%
**Funktionalität insgesamt**8%
**Eignung für gefärbtes Haar**6%
**Qualität insgesamt**3%
**Gesamtgröße**3%
**Preis-Leistungs-Verhältnis**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is wella tonspülung profitable to sell on Amazon Germany?**
- The niche generates €64K/yr across 8 tracked products. 90-day search growth is +372.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the wella tonspülung niche?**
- 3 brands and 38 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella tonspülung?**
- Top complaints mined from reviews: Farbe, Funktionalität insgesamt, Feucht/Trocken. The return rate is 0.1%.
- **What does it cost to enter the wella tonspülung niche?**
- Listings span €5.06–€22.71; the average listing price is €16.02 (sweet spot $15–$100). The average incumbent carries 1,378 reviews — the moat a new listing must climb.
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