---
title: "Wella Sp — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/wella-sp"
last_updated: "2026-08-10T00:51:13.686Z"
locale: en
meta:
description: "Niche score 46/100 · €86K/yr market · 59K searches/yr · €24.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €86K/yr market · 59K searches/yr · €24.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Sp — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **wella sp**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 24Conversion 67Competition 55Returns 100Price range 81Avg price 95Brand share 0Review moat 63Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€24.06**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€7.93–€48.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****965.37**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€86K**
€86K/yr · 59K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella sp is a €86K/yr Amazon Germany market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella sp market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€96K–€120K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#1,230**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **7%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**89**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**0%**
- Wella Professionals45% - System Professional34% - WELLA21%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/wella-sp/trend)
## **Top wella sp search terms**
- **system professional shampoo**41K/yr-6.4%3.4% conv. - **wella sp color save shampoo**6K/yr+19.1%12.6% conv. - **wella system professional shampoo**4K/yr+22.4%3.3% conv. - **sp color save shampoo**3K/yr-11.2%15.5% conv. - **system shampoo**3K/yr+8.5%4.0% conv. - **sp shampoo color save**3K/yr+15.6%14.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/wella-sp/search-terms)
## **Top wella sp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€7K12%€10K16%€14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella SP Code Energy Color Save Shampoo 250 ml**Wella Professionals**€21.69**4.8★509 rev](https://www.amazon.de/dp/B07DX3BSML) [2**Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)**Wella Professionals**€17.45**4.7★136 rev](https://www.amazon.de/dp/B09D8CF6JW) [3**Wella SP Code Energy Hydrate Shampoo 250 ml**WELLA**€24.81**4.5★233 rev](https://www.amazon.de/dp/B07DX5R5DK) [4**WELLA SP COLOR SAVE Shampoo 250ml**Wella Professionals**€7.93**4.6★1,579 rev](https://www.amazon.de/dp/B004O4DVM2) [5**Wella System Professional EnergyCode B1 Balance Shampoo 250ml**System Professional**€23.04**4.5★153 rev](https://www.amazon.de/dp/B07CM5HBV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LuxeBlond System Professional Shampoo 1000ml**System Professional**€43.40**48 rev2y ago](https://www.amazon.de/dp/B0CKD83FNT) [**2er Wella SP System Professional Color Save Shampoo 1000 ml**Wella Professionals**€35.47**12 rev2y ago](https://www.amazon.de/dp/B0CDLFGDY1) [**System Professional Luxeblond Shampoo**System Professional**€22.97**232 rev2y ago](https://www.amazon.de/dp/B0CKDM7S56) [**Wella SP Color Save Shampoo 250 ml.**Wella Professionals**€8.03**51 rev4y ago](https://www.amazon.de/dp/B0B39N2V5T) [**Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)**Wella Professionals**€17.45**136 rev4y ago](https://www.amazon.de/dp/B09D8CF6JW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wella SP Color Save Shampoo 3x250 ml**WELLA**€18.11**5.0★**▲ 149%**](https://www.amazon.de/dp/B07Q3W6142) [**Wella SP System Professional Color Save Shampoo 1000 ml 1er Pack (1x 1 L)**Wella Professionals**€17.45**4.7★**▲ 101%**](https://www.amazon.de/dp/B09D8CF6JW) [**System Professional Purify Shampoo P1 250ml**WELLA**€22.21**4.5★**▲ 68%**](https://www.amazon.de/dp/B07RR94KSB) [**Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 1 L**Wella Professionals**€17.07**4.6★**▲ 66%**](https://www.amazon.de/dp/B06Y1YBBMV) [**WELLA Professionals SP Repair Shampoo**WELLA**€16.14**4.7★**▲ 45%**](https://www.amazon.de/dp/B0C64MSP22)
**~~View all trending →~~**
## **What buyers say about wella sp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**35%
*“Super Produkt”*
**Weiches Gefühl**18%
*“Weiches Haar”*
**Geruch**12%
*“Gute Duft”*
**Eignung für Mischhaut**5%
*“Das beste Shampoo bei empflindlicher Kopfhaut”*
**Haarstyling**4%
*“Super tolles Shampoo”*
**Preis-Leistungs-Verhältnis**4%
*“Sehr guter Preis für das Profiprodukt”*
**Feucht/Trocken**3%
*“Trocknet die Haare nicht so aus wie viele andere Silbershampoos umd hat dennoch einen super Effekt + Pflegewirkung”*
**Haltbarkeit**3%
*“hält bis zu 2 Jahre”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält was es verspricht”*
**Eignung für trockene Haut**2%
*“Perfekt für trockene Haare”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**20%
*“Teurer darf der Preis nicht werden”*
**Gesamtgröße**10%
*“Nun ja sage mal bei der Flaschengröße mehr als unhandlich ist”*
**Eignung für kurzes Haar**10%
*“da kam es mir vor als würde mein Haar tatsächlich etwas besser kämmbar sein bzw. Geschmeidiger sein.”*
**Allergien**7%
*“Die Kopfhaut juckt”*
**schädigen/verbrennen Haare**7%
*“Hinzu kommt, dass es die Haare tatsächlich kaputt macht”*
**Qualität insgesamt**7%
*“Ich hätte die Bewertungen besser lesen sollen”*
**Haarverwandt**5%
*“Die Haare werden dann etwas "quietschig" und sind nicht seidig.”*
**Ölig/fettig**5%
*“Meine Haare fetten mit diesem Shampoo nicht soo schnell wie mit anderen”*
### **Top return reasons **
**Farbverblassen/Verfärbung**50%
**Eignung für kurzes Haar**50%
## **Common questions**
- **Is wella sp profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 27 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wella sp niche?**
- 3 brands and 89 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella sp?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Eignung für kurzes Haar. The return rate is 0.1%.
- **When does demand for wella sp peak?**
- Demand peaks in Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the wella sp niche?**
- Listings span €7.93–€48.28; the average listing price is €24.06 (sweet spot $15–$100). The average incumbent carries 965 reviews — the moat a new listing must climb.
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