[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-de-kosmetik-wella-performance-haarspray":3,"research-sidebar-rollups":619},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":351,"brandShare":364,"products":376,"feedback":474,"searchTerms":570,"related":585,"lastUpdated":36},"31aa1b6a-ca0f-41fd-acd5-65877e36cde9","de",{"flag":5,"name":7,"currency":8},"Germany","EUR",{"nodeId":10,"label":11,"slug":12,"href":13},"84231031","Kosmetik","kosmetik","\u002Fresearch\u002Fde\u002Fkosmetik",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":21,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":31,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":41,"unitsSoldMin":42,"unitsSoldAvgMin":43,"unitsSoldAvgMax":44,"revenueMin":45,"revenueMax":46,"avgBrandAgeMonths":47,"avgSellerAgeDays":48,"top20ClickShare":21,"top20BrandShare":21,"primePct":49,"oosRate":41},76843,24225,1.22,-0.0353,0.1474,0.7895,1,4.38,495,21.52,8.67,30.86,10,4000,0.1,0.0004,2,"wella performance haarspray","wella-performance-haarspray","\u002Fresearch\u002Fde\u002Fkosmetik\u002Fwella-performance-haarspray","Haarstyling Produkte","2026-07-14T03:50:48.790649+00:00",3,35,[],197,0,3000,250,500,64560,86080,102,176,0.5,{"score":51,"verdict":52,"components":53},47,"skip",[54,59,62,65,68,70,73,78,81,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",19,0.15,76842.86,{"key":60,"score":61,"weight":57,"raw":18},"growth",23,{"key":63,"score":64,"weight":29,"raw":19},"conversion",97,{"key":66,"score":67,"weight":57,"raw":20},"competition",18,{"key":69,"score":41,"weight":29,"raw":21},"brandShare",{"key":71,"score":72,"weight":29,"raw":22},"qualityGap",62,{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",75,0.05,494.7,{"key":79,"score":80,"weight":29,"raw":30},"returns",100,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",91,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",71,0.7147363677332133,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.37,18.99,0.0109,29809,{"points":94,"droppedPartialWeek":350},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,142,145,148,150,153,156,159,162,165,167,170,173,176,179,182,185,188,191,194,197,199,202,205,208,211,214,216,219,222,225,228,231,234,237,240,243,246,248,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,297,300,302,305,307,309,311,314,317,320,323,326,329,332,335,338,341,344,347],{"week":96,"volume":97},"2024-10-27",384,{"week":99,"volume":100},"2024-11-03",432,{"week":102,"volume":103},"2024-11-10",472,{"week":105,"volume":106},"2024-11-17",418,{"week":108,"volume":109},"2024-11-24",569,{"week":111,"volume":112},"2024-12-01",776,{"week":114,"volume":115},"2024-12-08",441,{"week":117,"volume":118},"2024-12-15",444,{"week":120,"volume":121},"2024-12-22",394,{"week":123,"volume":124},"2024-12-29",229,{"week":126,"volume":127},"2025-01-05",323,{"week":129,"volume":130},"2025-01-12",476,{"week":132,"volume":133},"2025-01-19",447,{"week":135,"volume":136},"2025-01-26",367,{"week":138,"volume":139},"2025-02-02",461,{"week":141,"volume":106},"2025-02-09",{"week":143,"volume":144},"2025-02-16",396,{"week":146,"volume":147},"2025-02-23",414,{"week":149,"volume":97},"2025-03-02",{"week":151,"volume":152},"2025-03-09",389,{"week":154,"volume":155},"2025-03-16",356,{"week":157,"volume":158},"2025-03-23",346,{"week":160,"volume":161},"2025-03-30",419,{"week":163,"volume":164},"2025-04-06",529,{"week":166,"volume":136},"2025-04-13",{"week":168,"volume":169},"2025-04-20",341,{"week":171,"volume":172},"2025-04-27",378,{"week":174,"volume":175},"2025-05-04",310,{"week":177,"volume":178},"2025-05-11",352,{"week":180,"volume":181},"2025-05-18",358,{"week":183,"volume":184},"2025-05-25",449,{"week":186,"volume":187},"2025-06-01",380,{"week":189,"volume":190},"2025-06-08",375,{"week":192,"volume":193},"2025-06-15",298,{"week":195,"volume":196},"2025-06-22",253,{"week":198,"volume":187},"2025-06-29",{"week":200,"volume":201},"2025-07-06",381,{"week":203,"volume":204},"2025-07-13",632,{"week":206,"volume":207},"2025-07-20",320,{"week":209,"volume":210},"2025-07-27",334,{"week":212,"volume":213},"2025-08-03",402,{"week":215,"volume":184},"2025-08-10",{"week":217,"volume":218},"2025-08-17",349,{"week":220,"volume":221},"2025-08-24",442,{"week":223,"volume":224},"2025-08-31",404,{"week":226,"volume":227},"2025-09-07",433,{"week":229,"volume":230},"2025-09-14",377,{"week":232,"volume":233},"2025-09-21",369,{"week":235,"volume":236},"2025-09-28",430,{"week":238,"volume":239},"2025-10-05",325,{"week":241,"volume":242},"2025-10-12",538,{"week":244,"volume":245},"2025-10-19",321,{"week":247,"volume":172},"2025-10-26",{"week":249,"volume":103},"2025-11-02",{"week":251,"volume":252},"2025-11-09",510,{"week":254,"volume":255},"2025-11-16",486,{"week":257,"volume":258},"2025-11-23",660,{"week":260,"volume":261},"2025-11-30",906,{"week":263,"volume":264},"2025-12-07",575,{"week":266,"volume":267},"2025-12-14",492,{"week":269,"volume":270},"2025-12-21",530,{"week":272,"volume":273},"2025-12-28",317,{"week":275,"volume":276},"2026-01-04",379,{"week":278,"volume":279},"2026-01-11",517,{"week":281,"volume":282},"2026-01-18",487,{"week":284,"volume":285},"2026-01-25",479,{"week":287,"volume":288},"2026-02-01",541,{"week":290,"volume":291},"2026-02-08",483,{"week":293,"volume":294},"2026-02-15",454,{"week":296,"volume":294},"2026-02-22",{"week":298,"volume":299},"2026-03-01",428,{"week":301,"volume":236},"2026-03-08",{"week":303,"volume":304},"2026-03-15",683,{"week":306,"volume":227},"2026-03-22",{"week":308,"volume":115},"2026-03-29",{"week":310,"volume":285},"2026-04-05",{"week":312,"volume":313},"2026-04-12",532,{"week":315,"volume":316},"2026-04-19",516,{"week":318,"volume":319},"2026-04-26",491,{"week":321,"volume":322},"2026-05-03",522,{"week":324,"volume":325},"2026-05-10",431,{"week":327,"volume":328},"2026-05-17",497,{"week":330,"volume":331},"2026-05-24",451,{"week":333,"volume":334},"2026-05-31",453,{"week":336,"volume":337},"2026-06-07",468,{"week":339,"volume":340},"2026-06-14",363,{"week":342,"volume":343},"2026-06-21",382,{"week":345,"volume":346},"2026-06-28",573,{"week":348,"volume":349},"2026-07-05",407,false,[352,353,354,355,356,357,358,359,360,361,362,363],0.9879475352022693,1.0294555467532136,0.9800439549206511,1.0328671641409624,0.966119501730654,0.877417449649184,0.9434259282921469,0.9306892233778845,0.9148820628146482,0.8852009915412332,1.2446085655305965,1.060886651390344,{"top":365,"otherBrandCount":41,"otherClickShare":375},[366,369,372],{"brand":367,"clickShare":368},"Wella Professionals",0.6585,{"brand":370,"clickShare":371},"WELLA",0.2785,{"brand":373,"clickShare":374},"WELLA PERFECTON",0.0629,0.00009999999999998899,[377,388,399,408,418,429,435,444,453,464],{"asin":378,"title":379,"brand":367,"imageUrl":380,"price":381,"rating":382,"reviews":383,"clickShare90":384,"clickShare360":385,"launchDate":386,"amazonUrl":387},"B009AJDSU6","Wella Performance Haarspray Duo Set 2 x 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F313nKVgHP1L.jpg",13.9,4.7,860,0.2185,0.1485,"2012-11-02","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB009AJDSU6",{"asin":389,"title":390,"brand":370,"imageUrl":391,"price":392,"rating":393,"reviews":394,"clickShare90":395,"clickShare360":396,"launchDate":397,"amazonUrl":398},"B07G3G2CKD","Wella 3 er Pack Wella Performance Strong 500 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41UE0rBgOyL.jpg",18.78,4.6,931,0.1957,0.2494,"2018-08-01","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB07G3G2CKD",{"asin":400,"title":401,"brand":367,"imageUrl":402,"price":25,"rating":393,"reviews":403,"clickShare90":404,"clickShare360":405,"launchDate":406,"amazonUrl":407},"B000UH4KZ4","Wella Professional Performance Haarspray 500 ml 1er Pack (1x 500 ml) Unparfümiert","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F317sCvN-KeL.jpg",847,0.167,0.1803,"2007-07-30","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB000UH4KZ4",{"asin":409,"title":410,"brand":367,"imageUrl":411,"price":412,"rating":382,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B004QQZ9YG","Wella Performance Haarspray Set 6 x 500ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41VEEdvVPKL.jpg",30.52,260,0.1411,0.1565,"2011-10-06","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB004QQZ9YG",{"asin":419,"title":420,"brand":367,"imageUrl":421,"price":422,"rating":423,"reviews":424,"clickShare90":425,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B07DVTG22M","3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41wDomgRyWL.jpg",25.7,4.4,148,0.0671,0.0536,"2018-06-19","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB07DVTG22M",{"asin":430,"title":410,"brand":367,"imageUrl":431,"price":26,"rating":382,"reviews":383,"clickShare90":432,"clickShare360":433,"launchDate":416,"amazonUrl":434},"B00JF7X34E","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41DhWS-QLgL.jpg",0.0648,0.0661,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB00JF7X34E",{"asin":436,"title":437,"brand":370,"imageUrl":438,"price":439,"rating":382,"reviews":440,"clickShare90":441,"clickShare360":442,"launchDate":427,"amazonUrl":443},"B07DVJQ98F","Wella 2 er Pack Wella Performance Extra Strong 500 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31oY49kTMRL.jpg",18.56,307,0.0431,0.0674,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB07DVJQ98F",{"asin":445,"title":446,"brand":370,"imageUrl":391,"price":439,"rating":447,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B00JF7X24K","Wella Performance Haarspray Ultra Strong SET 3 x 500ml",4.5,720,0.0397,0.0322,"2012-08-07","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB00JF7X24K",{"asin":454,"title":455,"brand":373,"imageUrl":456,"price":457,"rating":458,"reviews":459,"clickShare90":460,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B0FZCKKWB8","3er Wella Styling Performance Haarspray 250 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Mn0-47-XL.jpg",22.36,4,8,0.0339,0.0222,"2025-11-03","https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0FZCKKWB8",{"asin":465,"title":466,"brand":373,"imageUrl":467,"price":468,"rating":469,"reviews":470,"clickShare90":471,"clickShare360":472,"launchDate":462,"amazonUrl":473},"B0FZCJF3QD","6er Wella Styling Performance Haarspray 250 ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51fKYtyoIGL.jpg",27.26,2.9,6,0.029,0.0238,"https:\u002F\u002Fwww.amazon.de\u002Fdp\u002FB0FZCJF3QD",{"love":475,"hate":537,"returnReasons":560},[476,483,490,497,504,511,517,522,526,532],{"topic":477,"percentOfMentions":478,"verbatims":479},"Haarstyling",0.23440000000000003,[480,481,482],"tolles Haarspray","Guter Halt, lässt sich gut auskämmen","Das Haarspray ist ergiebig und klebt nicht und hat einen guten Halt",{"topic":484,"percentOfMentions":485,"verbatims":486},"Qualität insgesamt",0.2109,[487,488,489],"Super Produkt","Sehr gute Qualität","Tolles Produkt",{"topic":491,"percentOfMentions":492,"verbatims":493},"Preis-Leistungs-Verhältnis",0.125,[494,495,496],"Super Preis und tolles Haarspray","Preis Leistung top","Und Preis ist super bei meinen Friseur bezahlt man deutlich mehr",{"topic":498,"percentOfMentions":499,"verbatims":500},"beworben Vs Tatsächliches Produkt",0.1094,[501,502,503],"Hält was es verspricht","Wie immer","entspricht den Angaben",{"topic":505,"percentOfMentions":506,"verbatims":507},"Geruch",0.0964,[508,509,510],"Geruch ist neutral","Das Haarspray riecht sehr gut","toller Duft",{"topic":512,"percentOfMentions":513,"verbatims":514},"Eignung Glattes Haar",0.046900000000000004,[515,516],"Gut für das Haar","Sehr gutes Haarspray",{"topic":518,"percentOfMentions":519,"verbatims":520},"Haftung\u002FKlebrigkeit",0.0313,[521],"Es hält gut und verklebt nicht",{"topic":523,"percentOfMentions":519,"verbatims":524},"Komfort insgesamt",[525],"Sehr ergiebig und angenehm",{"topic":527,"percentOfMentions":528,"verbatims":529},"Haltbarkeit",0.026000000000000002,[530,531],"Hält den ganzen Tag","hält den ganzen Tag",{"topic":533,"percentOfMentions":534,"verbatims":535},"Haarwachstum",0.015600000000000001,[536],"Dieses Haarspray hilft, wenn man Probleme mit der Kopfhaut hat",[538,543,547,550,554,557],{"topic":518,"percentOfMentions":539,"verbatims":540},0.25,[541,542],"Endlich ein Spray, dass nicht klebt","Klebt nicht so toll",{"topic":544,"percentOfMentions":29,"verbatims":545},"Haarverwandt",[546],"Schade habe lange Haare somit keinen Halt,muss stärker sein",{"topic":505,"percentOfMentions":29,"verbatims":548},[549],"nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.",{"topic":551,"percentOfMentions":29,"verbatims":552},"Allergien",[553],"Bei allen hatte ich Probleme mit gereizter Kopfhaut",{"topic":555,"percentOfMentions":29,"verbatims":556},"Eignung für langes Haar",[546],{"topic":558,"percentOfMentions":29,"verbatims":559},"Atmungsaktivität",[549],[561,564,567,569],{"reason":562,"pct":563},"Gesamtgröße",0.3333,{"reason":565,"pct":566},"Defekt Material\u002FTeile",0.22219999999999998,{"reason":568,"pct":566},"Stärke",{"reason":498,"pct":566},[571,575,580],{"term":32,"volume":572,"growthQoq":573,"conversionRate":574},13739,-0.019,0.1313,{"term":576,"volume":577,"growthQoq":578,"conversionRate":579},"wella performance haarspray 500ml",5001,0.0359,0.1594,{"term":581,"volume":582,"growthQoq":583,"conversionRate":584},"performance haarspray",5485,-0.1348,0.1464,[586,593,598,603,609,614],{"title":587,"href":588,"score":589,"verdict":590,"marketSize":591,"growth90":592},"tattoo maschine set","\u002Fresearch\u002Fde\u002Fkosmetik\u002Ftattoo-maschine-set",64,"watch",1117352.5,-0.0225,{"title":594,"href":595,"score":589,"verdict":590,"marketSize":596,"growth90":597},"badebomben kinder","\u002Fresearch\u002Fde\u002Fkosmetik\u002Fbadebomben-kinder",951382.09,-0.563,{"title":599,"href":600,"score":589,"verdict":590,"marketSize":601,"growth90":602},"fußnägel zum aufkleben","\u002Fresearch\u002Fde\u002Fkosmetik\u002Ffussnaegel-zum-aufkleben",85263.97,4.012,{"title":604,"href":605,"score":606,"verdict":590,"marketSize":607,"growth90":608},"wimpernlifting set","\u002Fresearch\u002Fde\u002Fkosmetik\u002Fwimpernlifting-set",65,1123704.71,-0.0753,{"title":610,"href":611,"score":606,"verdict":590,"marketSize":612,"growth90":613},"nail art marker","\u002Fresearch\u002Fde\u002Fkosmetik\u002Fnail-art-marker",14618.23,4.4371,{"title":615,"href":616,"score":606,"verdict":590,"marketSize":617,"growth90":618},"zornesfalte pflaster","\u002Fresearch\u002Fde\u002Fkosmetik\u002Fzornesfalte-pflaster",311168.65,-0.2189,[620,627,634,641,648,655,662,669,676,679,686,693,700,707,713,719,726,733,740,747],{"nodeId":621,"label":622,"slug":623,"href":624,"nichesTracked":625,"marketSizeTotal":626},"3169011","Küche, Haushalt & Wohnen","kueche-haushalt-wohnen","\u002Fresearch\u002Fde\u002Fkueche-haushalt-wohnen",4240,1383349502,{"nodeId":628,"label":629,"slug":630,"href":631,"nichesTracked":632,"marketSizeTotal":633},"64257031","Drogerie & Körperpflege","drogerie-koerperpflege","\u002Fresearch\u002Fde\u002Fdrogerie-koerperpflege",3237,1276811557,{"nodeId":635,"label":636,"slug":637,"href":638,"nichesTracked":639,"marketSizeTotal":640},"569604","Elektronik & Foto","elektronik-foto","\u002Fresearch\u002Fde\u002Felektronik-foto",1823,892037920,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"80085031","Baumarkt","baumarkt","\u002Fresearch\u002Fde\u002Fbaumarkt",3232,737405917,{"nodeId":649,"label":650,"slug":651,"href":652,"nichesTracked":653,"marketSizeTotal":654},"340844031","Computer & Zubehör","computer-zubehoer","\u002Fresearch\u002Fde\u002Fcomputer-zubehoer",1375,686948536,{"nodeId":656,"label":657,"slug":658,"href":659,"nichesTracked":660,"marketSizeTotal":661},"10925241","Garten","garten","\u002Fresearch\u002Fde\u002Fgarten",2017,519151639,{"nodeId":663,"label":664,"slug":665,"href":666,"nichesTracked":667,"marketSizeTotal":668},"12950661","Spielzeug","spielzeug","\u002Fresearch\u002Fde\u002Fspielzeug",2084,508978739,{"nodeId":670,"label":671,"slug":672,"href":673,"nichesTracked":674,"marketSizeTotal":675},"11961465031","Fashion","fashion","\u002Fresearch\u002Fde\u002Ffashion",2560,365637607,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":677,"marketSizeTotal":678},1260,348748645,{"nodeId":680,"label":681,"slug":682,"href":683,"nichesTracked":684,"marketSizeTotal":685},"16435121","Sport & Freizeit","sport-freizeit","\u002Fresearch\u002Fde\u002Fsport-freizeit",1017,309255642,{"nodeId":687,"label":688,"slug":689,"href":690,"nichesTracked":691,"marketSizeTotal":692},"79899031","Auto & Motorrad","auto-motorrad","\u002Fresearch\u002Fde\u002Fauto-motorrad",1428,306132836,{"nodeId":694,"label":695,"slug":696,"href":697,"nichesTracked":698,"marketSizeTotal":699},"340847031","Lebensmittel & Getränke","lebensmittel-getraenke","\u002Fresearch\u002Fde\u002Flebensmittel-getraenke",1367,264356631,{"nodeId":701,"label":702,"slug":703,"href":704,"nichesTracked":705,"marketSizeTotal":706},"192417031","Bürobedarf & Schreibwaren","buerobedarf-schreibwaren","\u002Fresearch\u002Fde\u002Fbuerobedarf-schreibwaren",1305,247282048,{"nodeId":708,"label":709,"slug":710,"href":711,"nichesTracked":413,"marketSizeTotal":712},"908824031","Elektro-Großgeräte","elektro-grossgeraete","\u002Fresearch\u002Fde\u002Felektro-grossgeraete",180737563,{"nodeId":714,"label":715,"slug":716,"href":717,"nichesTracked":304,"marketSizeTotal":718},"340853031","Haustier","haustier","\u002Fresearch\u002Fde\u002Fhaustier",160102589,{"nodeId":720,"label":721,"slug":722,"href":723,"nichesTracked":724,"marketSizeTotal":725},"357577011","Baby","baby","\u002Fresearch\u002Fde\u002Fbaby",631,152693820,{"nodeId":727,"label":728,"slug":729,"href":730,"nichesTracked":731,"marketSizeTotal":732},"5866099031","Gewerbe, Industrie & Wissenschaft","gewerbe-industrie-wissenschaft","\u002Fresearch\u002Fde\u002Fgewerbe-industrie-wissenschaft",490,122120342,{"nodeId":734,"label":735,"slug":736,"href":737,"nichesTracked":738,"marketSizeTotal":739},"213084031","Beleuchtung","beleuchtung","\u002Fresearch\u002Fde\u002Fbeleuchtung",678,115871752,{"nodeId":741,"label":742,"slug":743,"href":744,"nichesTracked":745,"marketSizeTotal":746},"340850031","Musikinstrumente & DJ-Equipment","musikinstrumente-dj-equipment","\u002Fresearch\u002Fde\u002Fmusikinstrumente-dj-equipment",112,26381458,{"nodeId":748,"label":749,"slug":750,"href":751,"nichesTracked":27,"marketSizeTotal":752},"72968031","Sonstiges","sonstiges","\u002Fresearch\u002Fde\u002Fsonstiges",498034]